As you consider which marketing strategies to pursue that fit your voice and your message, it's important to remember that offline marketing is just as powerful as having a strong online presence. In some cases it can even be more powerful. One way to position yourself as the expert and attract … [Read more...]
Archives for September 2010
SSMS Episode #11 – I Hate To Break This To You…But What You Want Doesn’t Matter!
How different would your business be if every time you offered a product, program or service your ideal client jumped at the opportunity to work with you? How would you feel? And how would that make a difference in your life? It would be pretty awesome, right? I'll let you in on a secret. … [Read more...]
Using Simple (and Highly Effective) Email Marketing Strategies to Grow Your Business
The cornerstone of successful (i.e. profitable) email marketing strategy is having a responsive list. Many Internet marketing "gurus" talk about having a large number of subscribers and liken that as the link to their success. But when you're building a community within your target audience, it's … [Read more...]