Archives for July 2011

How Attending LIVE Events Can Sky Rocket Your Business

networkingOne of the ways that I quickly developed a base of ideal clients was by attending live events that cater to my target market. Over the years I have consistently attended workshops, events and seminars that attracted several hundred solo service professionals who were looking for tips and strategies to grow their business.

Why am I telling you this?  Because attending has been a MAJOR contributing factor in growing my business to its current level.  Did it cost me money to attend this?  YES!  (The registration fees have ranged from a few hundred to a few thousand dollars!)  Plus, I paid my own travel expenses AND took off time from my business.  But was it worth it?  ABSOLUTELY!  I’ve gotten at least one new client from every live event I’ve ever attended. Every single one.      [Read more…]

Make It Easy for Them to Say YES! (SSMS Episode 57)

Subscribe to Sydni's PodcastUnless you clearly present the next step for your prospects, they won’t know what to do or how to get access to the benefits of what you have to offer. In this week’s podcast, you’ll learn three important ways that you can encourage your prospects to take the next step and turn your marketing messages into dollars.

Build More Trust Using Social Media

Want to get more customers and earn more loyal fans? Social media marketing could be a great addition to your marketing mix. This method of marketing can help you promote your solutions to your ideal customers. Using Twitter, Facebook and LinkedIn and other social media sites allows you to interact with and build a relationship with your audience in real time. You can take communication between individuals and turn it into an interactive, community experience.

Social media builds trust – and it can build it faster than traditional forms of media. For example, you may be familiar with email marketing, email newsletters and different types of broadcasts that are sent via email. It can take you weeks, months or even longer to develop relationships with those people using email marketing. Although the relationship develops over time, it can be a little slower than you anticipate.      [Read more…]

Social Media Mistakes You Should Avoid

Social media is becoming more and more of an essential tool for businesses of all sizes. But unfortunately, due to the newness of the medium and a lot of accompanying misleading hype, many businesses are led astray. Either due to their own misguided social media attempts or using bad advice from inexperienced “social media experts”, businesses are making mistakes left and right. Read more about Social Media Mistakes You Should Avoid

3 Keys to Getting Your Prospects to Hire You

hire meYou’ve heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them.  So, the point of your marketing messages is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems.

But if you aren’t clear on that step or don’t outline exactly what they should do to get that help, then you’re leaving your prospects hanging and leaving money on the table. If you want your marketing messages to have an impact, you need to carefully consider what you’d like them to do next, spell it out for them exactly and make it easy for them to do so. [Read more…]

Deliver Your Marketing Messages With Maximum Impact (SSMS Episode 56)

Subscribe to Sydni's PodcastDid you know that the way that you package your marketing messages can make a big difference in whether or not those messages get through? Understanding your audience and presenting your message in a variety of ways can help you connect with more of your ideal clients. In this week’s podcast I share a few simple tips for how you can package your marketing messages effectively to get the results you’re looking for. Enjoy!

Top 5 Reasons Why Social Media is an Essential Tool

Social media – it’s one of the most overhyped words in online marketing – so much so that many service professionals have thrown the baby out with the bath water and given up. However, when you learn to use social media consistently and correctly it can be a great boon to your business.

Here are five reasons why social media should be an essential part of your marketing toolbox: Read more about the Top 5 Reasons Why Social Media is an Essential Tool

Package Your Marketing Message to Capture Their Attention

learning stylesIf you want to consistently attract ideal clients to your solo practice, you need to have a clear marketing message. In addition to defining your message, you need to figure out how to package your message for maximum results.

How you present your marketing messages makes a BIG difference in how your clients respond or relate when they receive them. So, first you want to get clear on HOW to best connect with your audience.      [Read more…]

How To Understand What Your Clients REALLY Want (SSMS Episode 55)

Subscribe to Sydni's PodcastDo you understand what your clients need from you? Are you sure? The only way to create services, packages and programs that meet their needs is to understand those needs completely. In this week’s podcast, I’m sharing three top strategies for getting to know the needs of your clients so you know exactly what to offer. With these tips it will be simple to create offerings that are easy to say “yes” to!

How to Find Out EXACTLY Where You Should Be Promoting Your Business

I recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It’s not about doing the “latest and greatest thing”. It about doing what works and doing that consistently.      Read more about How to Find Out EXACTLY Where You Should Be Promoting Your Business