Archives for February 2013

How to Create New Business Opportunities from NOTHING!

Being successful as an entrepreneur requires one to take initiative and maintain a spirit of innovation. You can’t sit back and wait for clients and a steady income to be handed to you. Instead, you have to get out there and create the opportunities you’re looking for.

If you are looking to enroll more clients into your practice, increase your income or create more flexibility in your schedule, I have a question for you.

What are you actually doing EACH WEEK to create this reality?

Let me be frank. You can’t expect to get the results that you’re looking for if you’re not consistently taking action towards the goals you want to achieve. Forget the excuses. Creating the opportunities you want is not that difficult. It simply requires you to take FOCUSED action. [Read more…]

A Networking Strategy That Is Guaranteed to Make You Money (SSMS Episode 96)

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Subscribe to Sydni's PodcastIf you use in person networking as a strategy for marketing your business, you likely appreciate the need to follow-up on the interest you generate at an event. But how often to you ACTUALLY follow-up? If you’re not following up, you are quite literally leaving thousands of dollars in new revenue on the table. This problem is easily resolved by creating a system for following up with leads and potential referral partners. In today’s episode I outline a simple system you can model, customize and follow to ensure your networking efforts pay off in spades.

A Simple Follow Up System to Create More Profits In Your Business

How many times have you attended a networking event, had a number of great conversations with ideal prospects, collected a bunch of business cards and never followed up?

Perhaps more times than you’d care to admit.

The bad news: You likely missed out on a number of key opportunities to deepen connections that could lead to an increase in revenue, a joint venture or more visibility for your business.

The good news: You can make the decision TODAY to commit to implementing a system to follow-up on all leads that express an interest in your business, so that you don’t miss out on any future opportunities.

To do so, you simply need to follow my step-by-step system for effective follow-up and prospect conversion:      Read more about A Simple Follow Up to Create More Profits In Your business

Achieving Your Goals Even If You’ve Gotten Off Track

How are those resolutions of your going?

Do you still remember what all of them were?

Watch this 4:30 minute video and I’ll give you ideas on how to get your resolutions back on track and accomplish your goals for 2013…

Thoughts? Questions? Musings? Share what’s on your mind by leaving a comment below!

What Keeps Women Business Owners Up at Night?

worried business woman struggling to sleepA national survey of women business owners (WBOs) conducted by Web.com Group, Inc. (Nasdaq: WWWW) and the National Association of Women Business Owners (NAWBO) found a pervasive sense of economic optimism, including a prediction by most WBOs (85 percent) that more women will become entrepreneurs in 2013 than in past years. WBOs also plan to invest more (38 percent) or the same (54 percent) in hiring this year than they did in 2012 – a positive sign for the economy.

2013, the Year of the Female Entrepreneur
The State of Women-Owned Businesses survey found that the large majority of WBOs were optimistic about their business’ overall performance (81 percent) for the year ahead. They were also optimistic, though slightly less so, about the broader economic outlook (74 percent) in 2013.    Read more about What Keeps Women Business Owners Up at Night?

How to Create an Effective Marketing Strategy That Makes You Money

I am often asked, “Sydni, how do I figure out a marketing strategy that will be broad enough to allow me to address a wide array of issues and ideas from a variety of viewpoints? I need it to be narrow enough that I have a niche and people feel I will adequately answer their questions.”

Let’s first define what a strategy is. Simply put, a strategy is a plan of action designed to achieve a major or overall aim. You might also think of it as a checklist of steps that will lead you directly to achieving your goals.

For example, perhaps your goal is to attract 5 new clients within the next 60 days. You happen to be comfortable speaking in front of a group of people and really enjoy connecting with your audience that way. You also have specific solutions to share that can help your target market achieve a specific result or goal.

In that case your strategy might look like this:      Read more about How to Create an Effective Marketing Strategy That Makes You Money

How to Get to the Top 1%

If the reason you’re not consistent with your marketing has to do with a bad habit of starting projects and not finishing them, let me help you banish that bad habit!

Join me on Thursday, February 14th for a FREE 30-minute webinar on “How to Finish What You Start and Achieve Your Goals!”

Get the dial-in number and access URL HERE!

Consistency with your marketing equals more visibility, more clients and more profits for your small business. So you can’t afford to NOT have these critical business building skills.

I’ll “see” you on Thursday!

How to Market Your Services and Maintain a Consistent Income

consistent incomeWith the myriad of options available to market your small business, it’s quite easy to become overwhelmed in trying to figure out where you should focus your attention. Let me help you simplify the process.

First, consider, who is an ideal client for YOUR business. This is critical, because you cannot be all things to all people. (I know you think everyone and anyone needs your service. But that is simply NOT true. The quicker you accept that, the more successful your business will be).

Determining who your ideal client is begins with choosing a target market. Then you can identify who within that market will get the best, long lasting results in working with you. Your ideal client is the ONE person who is truly losing sleep at night because they are struggling with the exact problem you solve. They value your expertise, are ready to invest in the solutions you offer, roll up their sleeves and get to work. Read more about How to Market Your Services and Maintain a Consistent Income