I’m often asked, “Sydni, how do you find so many great opportunities to grow your business?” So I want to share a behind the scenes story of how we walk our talk and open new doors for ourselves to attract the perfect clients for our business:
We decided a few months ago that we wanted to diversify our client base by securing ongoing contracts with larger B2B companies. In doing some research, I came across a business matchmaking event that introduces small business with large business. The goal is to create opportunities for the small business to land large contracts and the large company to meet their supplier diversity requirements. (This means they need to do a certain amount if business with woman owned, minority owned and disadvantage businesses.) I signed up and scheduled appointments with each of the companies I wanted to meet.
Lesson: Determine what specific goal you want to achieve and take specific action to support that goal. Chose your opportunities strategically. Don’t network just for the sake of doing so. Show up where the ideal prospects you want to meet are going to be. Read more about Case Study: How I Engaged A Huge Group of Ideal Clients