Archives for June 2013

Case Study: How I Engaged A Huge Group Of Ideal Clients

I’m often asked, “Sydni, how do you find so many great opportunities to grow your business?” So I want to share a behind the scenes story of how we walk our talk and open new doors for ourselves to attract the perfect clients for our business:

We decided a few months ago that we wanted to diversify our client base by securing ongoing contracts with larger B2B companies. In doing some research, I came across a business matchmaking event that introduces small business with large business. The goal is to create opportunities for the small business to land large contracts and the large company to meet their supplier diversity requirements. (This means they need to do a certain amount if business with woman owned, minority owned and disadvantage businesses.) I signed up and scheduled appointments with each of the companies I wanted to meet.

Lesson: Determine what specific goal you want to achieve and take specific action to support that goal. Chose your opportunities strategically. Don’t network just for the sake of doing so. Show up where the ideal prospects you want to meet are going to be. Read more about Case Study: How I Engaged A Huge Group of Ideal Clients

How to Network for Partners, Clients and Dollars

Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you?

If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards is NOT going to create new money in your business.

Understand, networking is not about “working the room,” your elevator speech or closing a new deal on the spot. It’s about connecting and building relationships. Sure you can engage with prospective clients at an event, but you should also be on the look out for people you can collaborate with, share ideas with, partner with and learn from. The more you focus on building solid relationships and how you can help others, the more profitable your networking efforts will be. Read more about How to Network Partners, Clients and Dollars

Easy “Keep In Touch” Strategies for Busy Entrepreneurs

One of the most powerful “secrets” to success is networking.

It’s behind the biggest successes in almost any arena.

The fact is that no one succeeds in a bubble or alone.

People succeed because they are connected in their industry or niche.

Are you connected in your niche?

Do you know how to keep those connections strong and valuable to you and the people in your network?

Watch this 4:05 minute video to discover some easy strategies that busy entrepreneurs can use to keep it touch with their network…


Announcing The Flipped It! Video Summit

Have you found yourself in a sticky, overwhelming or frustrating situation in your business?

Do you feel like your mistakes are holding you back and you don’t know how to move forward?

If so, you’re not alone! Believe me, I’ve been there too. The good news is relief is possible! Which is why I am thrilled beyond thrilled to share with you how you can FLIP your situation around!

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If You Don’t Know What You Want, You Will Miss Out

The clients, revenue or opportunity you are looking for in your business are available to you NOW – if your vision is clear enough to see them.

Watch as I share a few tips on how to tap into the exact opportunities you want!