Archives for October 2013

5 Easy Ways To Kickstart A Profitable Email List

Did you know that…

  • 44% of email recipients made at least one purchase last year based on a promotional email. (
  • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
  • For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)

The numbers speak for themselves. Email marketing is a MUST DO marketing strategy you need to have in your arsenal.    Read more about 5 Easy Ways to Kickstart a Profitable Email List

Using Video Marketing To Grow Your Business (Without Showing Your Face!)

clapperboardLooking for a simple, inexpensive and HIGHLY effective way to capture the attention of your next ideal client?

Do you struggle to convey the value of what you have to offer and wish you could “just show them (your target market) how it works?”

Then, you need to implement video into your marketing mix.

Understand, I’m NOT talking about:

  • You’re having to get dolled up for the camera (though that’s fine if want to)
  • Having to spend thousands of dollars on video equipment
  • Spending hours of your time trying to learn some fancy software

Video marketing can be as simple as 1-2-3!

But before I show you those steps, and in case you need more convincing as to why you should start using video to grow your business, check out these amazing statistics: [Read more…]

5 Tech Tools That Help You Stay Current, Organized and Build REAL Relationships

You likely spend a significant amount of time each day connected to a desktop, a laptop, a smartphone, a tablet or some other device.

Are you making sure that the precious time you’re spending is going to give you a return on your investment? If what you’re doing isn’t directly tied to helping you serve the clients and customers you have, attracting new business, or spending time with your family and friends, it would be smart to consider where you can make adjustments.

One easy adjustment is to truly leverage technology to help you accomplish the important tasks you need to complete each day – you know, the ones that create tangible results and aren’t just keeping you distracted.

Here are 5 FREE tools that will help your day run smoother and get you one step closer to reaching your goals: Read more about 5 Tech Tools That Help You Stay Current, Organized and Build REAL Relationship

How to Magnetically Attract Ideal Clients

attract clientsI got this email in my Inbox a few days ago:

Greetings Sydni: I am so overwhelmed and excited at the same time with all of the information you provided on your website!

I have been an Admin/Exec Assistant for over 13 years and have wanted to start my own business for the last 5 years but never took the time to research how. I would love more information on how I can go through your training program and how much it will cost. I was actually referred by one of your current clients, and she spoke very highly of the program.

If you don’t mind, I would love to schedule a quick consultation call with you to discuss this program and how I can go from employee to entrepreneur within the next 6-12 months. My contact number is… Thanks again and I look forward to hearing from you! ~ Our Next Client.”

Did you notice the first thing she mentioned? She was “overwhelmed and excited at the same time with all of the information” I provided on my website.

My website is full of articles, resources, answers to frequently asked questions, training opportunities and more. No matter what format the information is in, it boils down to this – the content is magnetic!

What is magnetic content?  Read more about How to Magnetically Attract Ideal Clients

Questions From Readers: How To Get Started With Video Marketing

Q. “I see that you have incorporated some video into your website. How do you create those? I mean, I try to blog once or twice a week but I’ve never done the video blogging thing. I didn’t even have a YouTube page just yet. How do I get started?” ~ C. Chapelle, New York, NY      [Read more…]

FREE Webinar: 5 Easy Ways To Market Your Business And Increase Your Profits When You’re Always On The Go

You already know marketing is one of the cornerstones of your small business, but there are many challenges involved. With so many media outlets these days, even figuring out where to start can be extremely confusing.

And marketing isn’t just about “generating leads”— you need a steady stream of quality incoming leads, as well as ways to predictably and reliably turn those leads into revenue. You also need a way to do all this in a way that doesn’t dominate your time!

Sound overwhelming? It doesn’t have to be. There are plenty of easy yet powerful marketing strategies you may be overlooking, which you can use right now to increase the value of your relationships with your customers and grow your business.

You’ll learn all about these strategies and more in this FREE on-demand webinar: [Read more…]