Archives for December 2013

Engagement Matters – Episode 1: Direct Outreach That Gets Results

Check out our brand new video weekly tip, “Engagement Matters” and watch (2:21) as Wil shares a tried and true method we use to grow our business!

Then share your thoughts with us below! What questions do you have about how to use direct outreach to grow your business?

4 Ways to Keep Your Clients and Prospects Interested In Your Offers

Choose yesAs you start to plan your marketing activities for the new year, one aspect of your strategy you will want to give serious thought in the coming year is developing a higher level of engagement.

Engagement simply means your audience’s reaction to your marketing. It’s when they follow through on whatever call to action you put in front of them, such as clicking on a link, responding to a survey or purchasing a product.

No what matter marketing tool or technique you use, you want to make sure that you have a systematic way of tracking your level of engagement.

Paying close attention to the responses you receive will enable you to do more of what’s working and tweak or eliminate what’s not. Thus you will consistently create better results with your marketing in less time, with less money and less effort while you magnetically connect with the people you are meant to serve.

Here are 4 ways that you can create stronger engagement with your clients and prospects:

  1. Email Marketing – Did you know that…*  91% of consumers reported checking their email at least once a day. (ExactTarget)*  7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)*  For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)If you want to develop a super-bond with your target market and increase your revenue, then you MUST be in touch via email marketing. Read more about 4 Ways to Keep Your Clients and Prospects Interested in Your Offers

How to Network and Close The Sale

Networking to generate leads for your small business is a highly lucrative strategy IF you implement the 4 tips I mention in this video. Learn how to engage your prospective client and close the deal with ease!

If you haven’t already done so NOW is the time to sit down and map out your marketing strategy for 2014, including how you’ll leverage the networking opportunities you have to attract new clients and increase your revenue.

Pick up your copy of our “Create Your Money Map” toolkit and use our paint-by-numbers system to create a simple marketing plan you can implement with ease!

3 Easy Ways to Simplify Your Marketing Efforts

easy streetMany entrepreneurs reach out to me for help because they have hit a wall and finally got sick of their perpetual state of overwhelm.

Have you ever found yourself trying to figure out which way is up? Or perhaps you’ve been completely confused about what steps to take to grow your business?

Remember that success in business (and marketing) follow a very simple method. Identify a problem and then offer a solution.

Your ideal prospects have problems (or a compelling desire) and your business provides the solutions to those problem (or helps them create their desired result).

So that you can re-focus your efforts on this simple formula, let’s address the problems that are holding you back:      Read more about 3 Easy Ways to Simplify Your Marketing Efforts

3 Steps For Replicating Your Own Success

Entrepreneurs generally have a lot in common. We’re passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a “never-say-die” spirit.

Another thing we have in common is a bad habit of focusing on what went wrong. We often lose sight of the great things that went RIGHT, especially when it comes to reviewing our activity over a period of time.

When you focus on the negative, you can make growing your business much more difficult than it needs to be.

If you don’t appreciate what’s working, you can easily find yourself stuck in a never-ending cycle of chasing the next “thing” (an opportunity, a marketing strategy or idea that you think will make you more successful).

If you simply focus on what IS working and tweaking that – you’ll get better, faster results with less effort.

As you reflect on your business, I encourage you to STOP and appreciate just how far you’ve come in the previous 12 months. Looking back on your growth helps you make plans for the future AND can encourage you to pat yourself on the back for a job well done. This simple process can inspire you and motivate you to dive into your next set of goals.

Here are a few tips for objectively analyzing your business: Read more about 3 Steps For Replicating Your Own Success

Getting Found Online – Tips on Keyword Research

Attracting high-quality prospects online has a lot to do with the language you use in your content.

You want to strike a careful balance between a conversational, engaging tone and including keywords and keyword phrases that your prospects would type into their search engine when they go online looking for the products and services you sell.

This is a great “cheat sheet” on how to begin your keyword research and what you should do with it once you decide what words to build your content around:      [Read more…]

3 Simple Steps to a Profitable & Successful 2014 (Video)

You had a really important reason for starting your small business – a BIG WHY! It’s easy to lose sight of that and to get distracted or overwhelmed and not make any really progress. Watch as I share the ONLY 3 things you need to do to achieve your goals in the coming year and create your version of a successful business!

Ready to implement those three steps? Register NOW to join me for “Create Your Money Map”! You’ll walk away clear, focused and with a customized action plan in hand that will lead right down do the path to your version of a successful business.

Let’s do this!