Archives for April 2014

5 Simple Shortcuts to Creating GREAT Newsletter Content When You’re Short On Time & Hate To Write

stand outSince we launched the current version of the Smart Simple Marketing brand back in 2009, by far one of the most effective marketing strategies we’ve used has been our email newsletter.

We’ve sent it out every week since March 2010 and have never missed a single issue. Because of that, every single week we receive phone calls from prospective clients inquiring as to how we might work together to achieve their goals.

Sometimes they’ve only been subscribers for a few months. We’ve had prospective clients reach out after two years or more. But, whenever they are moved to reach out to us, they always say the same thing, “it’s because you are consistent in reaching out to me with your newsletter.”

Believe me, as systematized as we have things, getting our newsletter out the door is a team effort. But we have created a number of shortcuts along the way that make it easier and less time consuming. That one issue, time, seems to be the biggest obstacle that holds people back.

I can’t tell you how many people have said to me, “Sydni, I don’t know how you do your newsletter every week. I just don’t have that kind of time!” I also hear this a lot: “I hate to write” or ‘I don’t know what to write about.”

Here are five ways you can shortcut the process of creating content for your email newsletter: Read more about 5 Simple Shortcuts to Creating GREAT Newsletter Content When You’re Short On Time & Hate To

Engagement Matters 18: How to Resurrect Your Lifeless Blog in 3 Steps

Is your blog site a stagnant piece of marketing real estate that is losing its readership? One of the things we hate to see is an intelligent business owner who is missing out on major engagement with his or her target market.

A few ways to keep your audience engaged is to pump life into your blog by creating great content, promoting it and connecting with your readers!

How to Stop Cloning Unsuccessful Businesses

stand out“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” ~ Mark Twain

What makes you different?

One thing that makes humans amazing is that there are not (and never have been) two people that are exactly alike. Try matching your fingerprints or dental impressions to anyone who has ever lived. It’s impossible!

You are absolutely unique. Your business is absolutely unique.

So, why is it that your business looks similar to every other business in your industry?

Shouldn’t you stand out from the crowd like a 7-foot tall 3rd grader? How would that help your business if you were that noticeable as a problem solver?

If you are making decisions in your business based on what “everyone else” is doing, it’s time to add greater value to your audience (and increase your income) by being a bit different. Read more about How to Stop Cloning Unsuccessful Businesses

Engagement Matters 17: How To Become An Engagement Juggernaut

Connecting with the right groups of people is important as an entrepreneur. Who are the people with whom you need to build relationships? They are prospects, clients and referral partners! See how you can become an engagement juggernaut by staying engaged with the groups of people who build your business.

Engagement Matters 16: Get Massive Exposure for Your Business

Learn how to create massive exposure for your business by using LinkedIn!

It is highly possible that hundreds if not thousands of your ideal clients are looking for solutions to their problems in the LinkedIn groups. Now is the time for you to show up and shine as a true solution provider.

How to Profit From Your Social Media Profiles

social media profitsThere is only ONE reason you should have a presence on social media for your business.

That’s right. Just ONE.

The reason is – to use the platform to connect with ideal prospects and get them on YOUR mailing list.

It doesn’t matter how many fans, followers or connections you have if those “relationships” aren’t generating revenue for your business.

To get results from the time spend tweeting, updating your Facebook page and posting on LinkedIn, you need to have in place a strategy that converts your connections to email subscribers.

Once a social media connection joins your email list, you now have the opportunity to get to know them, build a relationship and (when the time is right) extend an offer of a product or service to help them solve a problem they are facing.

Now that we are clear on what you should be using social media for, let’s review 7 ways you can leverage your profiles to grow your email list: Read more about How to Profit From Your Social Media Profiles

Engagement Matters 15: Increase Your Social Media Activity by 120%

Engagement is the key to starting and building long lasting relationships both online and offline. We have been using an outstanding tool that can increase your engagement with your social media contacts by as much as 180%.

After you enjoy the video, follow SmartSimpleMarketing on Instagram!

15 Fresh Ingredients to Cook Up A Profitable Email List From Scratch

recipe for successWhether your business “recipe for success” is focused on a few key milestones or you have a big, hearty vision you’re working to achieve, you’re going to get the best results when you use high-quality “ingredients.”

By that I mean you can “cook up” a profitable email list that is highly responsive, builds connections with your current and potential clients, and allows you to market your brand over time just by using the “ingredients” you probably already have.

What ingredients? Here are 15 you can put together to build a high quality list: Read more about 15 Fresh Ingredients to Cook Up A Profitable Email List From Scratch

Engagement Matters 14: How to Stay Connected with Your Target Market

If you want to increase the engagement with your target market, always be a problem solver. Think about the keep in touch strategies that you are currently using. How well are they working for you?

This video will take you step by step and show you why it is a valuable engagement tool for Smart Simple Marketing. Build your very own keep in touch strategy and be consistent to keep your target market engaged.