Archives for June 2014

How to Pinpoint Your Prospects’ Pain Points

pain pointsKa-boom! You’ve just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you’re sure is going to change lives (not to mention make you a millionaire!)

Six months later no one’s buying, and you end up disheartened, disillusioned, and broke.

What did you do wrong?

You failed to consider your prospects’ pain points.

Keep reading to learn:

  • Why you should never start a business without a problem in mind
  • How to tell the difference between a problem and a pain point
  • How to determine what’s causing your customers pain

Read more about How to Pinpoint Your Prospects’ Pain Points

Engagement Matters 26: Learn 3 Success Habits from the NBA Champions

The San Antonio Spurs can teach all business owners a few things about winning and success. Learn 3 habits that has enabled the Spurs to be one of the best franchises in NBA history. Imitating the Spurs can make you a master at engagement marketing.

8,600+ views, 1,300+ shares and 96 comments in 48 hours!

Check this out:

6/23/14 - LinkedIn - Screen Shot

This past Saturday, one of our team members posted a recent article of mine on LinkedIn. Inless than 48 hours, that article generated:     [Read more…]

3 Keys To A Successful & Profitable Event

People do business with those they know, like and trust. When you put this principle into practice with your live events, and have a strong follow-up process in place, you can easily turn your events into dollars. Here’s how!

As Authority Local Experts for Constant Contact, we’ve been very successful using live training events to build our email list, attract new leads, and close sales. It’s also given us an ongoing opportunity to improve our public speaking skills. Most importantly, it allows the opportunity to meet local business owners in our community, share ideas, resources and enjoy learning from them.

What has worked well for you convert your events into leads, clients and dollars? Share your thoughts below!

3 Powerful Marketing Tools to Create Customers for Life

Targe Market NicheAs a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?

You’re simply trying to sell your product or service to the people who want and need it most.

Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.

When you get crystal clear about your target market, niche, and ideal client, you’re able to create marketing materials that easily turn prospects into paying customers.

The terms target market, niche, and ideal client get tossed around an awful lot. The first step to streamlining your marketing efforts is to understand the difference between the three.      Read more about 3 Powerful Marketing Tools to Create Customers for Life

Engagement Matters 25: Build Instant Credibility with Public Speaking

You are an expert on the topic that you share with your target market. Public speaking enables you to solidify your expert status with the people who want to learn from you. There are 5 reasons why public speaking gives you a platform to strengthen your engagement and be seen as resource in your market.

Long Vs Short Emails: Which style will convert your prospects into customers?

arm wrestleYou may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever.

Some small business owners swear by “the scroll,” while others insist that short and sweet can’t be beat.

So which email style is right for your small business and your customers?

Here’s the long and short of it: Read more about Long Vs Short Emails: Which style will convert your prospects into customers?

Engagement Matters 24: How Virtual Assistants Can Boost Your Engagement Marketing

To astronomically increase your engagement with your target market, you need to have the right support systems in place. You cannot be in every place at once. BUT, you can certainly look like it. While you work on income generating activities, allow a supportive team member to care for the “technical details”. This blog post will teach you how.

The Top 3 Email Programs for Busy Entrepreneurs

top-3-email-marketing-programs-featured-imageFor many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you’re supposed to be emailing your list, but when? How often? And what about?

Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure exactly how your emails are being received by potential clients and customers.

For example, you might enjoy a 33% open rate when you share your latest blog post, but only an 11% open rate when you send an email pushing a product or service you’re trying to sell.

This information allows you to get strategic with your marketing. In the above example, you might decide to make blog posts the cornerstone of your email marketing strategy, and incorporate your sales pitch directly into those emails, either in the P.S. line or the blog post itself.

Here are our top 3 choices for email programs that will help you streamline your marketing, track your results, and make the necessary changes to grow your business online.     Read more about The Top 3 Email Programs for Busy Entrepreneurs

Engagement Matters 23: A Case Study of the Power of Following Up

You’ve heard us say “the fortune is in the follow-up”. Now we’re going to show you what a successful follow-up strategy looks like.

No matter how busy you are, what size your company is or what products and services you sell… you can apply the strategies shown in this video to create more leads and revenue in your business.

This might be the best 2 minutes of your day!