Ka-boom! You’ve just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you’re sure is going to change lives (not to mention make you a millionaire!) Six months later no one’s … [Read more...]
Archives for June 2014
Engagement Matters 26: Learn 3 Success Habits from the NBA Champions
The San Antonio Spurs can teach all business owners a few things about winning and success. Learn 3 habits that has enabled the Spurs to be one of the best franchises in NBA history. Imitating the Spurs can make you a master at engagement marketing. … [Read more...]
8,600+ views, 1,300+ shares and 96 comments in 48 hours!
Check this out: This past Saturday, one of our team members posted a recent article of mine on LinkedIn. Inless than 48 hours, that article generated: … [Read more...]
3 Keys To A Successful & Profitable Event
People do business with those they know, like and trust. When you put this principle into practice with your live events, and have a strong follow-up process in place, you can easily turn your events into dollars. Here's how! As Authority Local Experts for Constant Contact, we've been very … [Read more...]
3 Powerful Marketing Tools to Create Customers for Life
As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right? You’re simply trying to sell your product or service to the people who want … [Read more...]
Engagement Matters 25: Build Instant Credibility with Public Speaking
You are an expert on the topic that you share with your target market. Public speaking enables you to solidify your expert status with the people who want to learn from you. There are 5 reasons why public speaking gives you a platform to strengthen your engagement and be seen as resource in your … [Read more...]
Long Vs Short Emails: Which style will convert your prospects into customers?
You may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on forever. Some small business owners swear by "the scroll," while others insist that short and … [Read more...]
Engagement Matters 24: How Virtual Assistants Can Boost Your Engagement Marketing
To astronomically increase your engagement with your target market, you need to have the right support systems in place. You cannot be in every place at once. BUT, you can certainly look like it. While you work on income generating activities, allow a supportive team member to care for the … [Read more...]
The Top 3 Email Programs for Busy Entrepreneurs
For many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you’re supposed to be emailing your list, but when? How often? And what about? Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure … [Read more...]
Engagement Matters 23: A Case Study of the Power of Following Up
You've heard us say "the fortune is in the follow-up". Now we're going to show you what a successful follow-up strategy looks like. No matter how busy you are, what size your company is or what products and services you sell... you can apply the strategies shown in this video to create more leads … [Read more...]