Archives for November 2014

5 Ways to Monetize Your Next Webinar

5 Ways To Monetize Your WebinarIt takes a lot of work to create a successful webinar. In fact, it’s been said that writing, designingpromoting, and hosting a webinar presentation is similar to hosting a live corporate event!

Why are so many small businesses scrambling to increase attendance to their next webinar? Because webinars, when done right, can be incredibly lucrative both short and long-term.

While attendance at most webinars is free, there are many ways to make money with a webinar that do not include selling tickets to the event.

Here are the top 5 most effective ways to monetize your next webinar: Read more about 5 Ways to Monetize Your Next Webinar

Webinar LAUNCH: Your 7-day, Step-By-Step Guide to Effectively Marketing Your Webinar

webinar in blue glass blocksYou may have noticed that it takes a LOT of effort to increase webinar attendance.

That’s because in business and in marketing, you get out of it what you put in, especially in terms of energy, time, and resources. The more time and energy spent on webinar marketing before the event, the greater the rewards will be in terms of increased attendance and conversions.

But what, exactly, should you be doing the week before your webinar? How many emails should you send? How many times should you post on social media (or should you post on social media at all)?

Our 7-day webinar marketing plan will show exactly what to do and when. Simply follow this guide the week before your webinar and watch as attendance and conversions soar!

7-Day Webinar Marketing Plan     Read more about Webinar LAUNCH: Your 7-day, Step-By-Step Guide to Effectively Marketing Your Webinar

10 Ways That Your Small Business Can Compete With Big-Box Retailers

Shopkeeper and saleswoman at cash register or cash deskIf you’re going to compete with bigger businesses on your terms, you need to think and act quickly. Here are ten tips to guide you:

  1. Be agile when responding to your customers
    Like a speedboat compared to an oil-tanker, smaller businesses can move faster than larger ones when market conditions change. Keep careful track of your customers’ interests and preferences and you’ll be able to anticipate their requirements. You can also take advantage of these relationships to check in with customers and prospects on a periodic basis. Ask for their feedback on your product or service, shop and website.
  2. Don’t slash your prices
    Competing on price with the big players is usually a bad idea. Economies of scale mean that the larger stores have more purchasing power than you, and can drive down their suppliers’ prices.     Read more about 10 Ways That Your Small Business Can Compete With Big-Box Retailers

19 Winning Ways to Market Your Next Webinar

Webinar Marketing Cheat Sheet One of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they’re there!).

But there’s a reason webinars are one of the most effective content marketing strategies out there – because they work.

The key to successful webinar marketing is creating, promoting, and hosting a webinar that will appeal to your target market and move them closer to the sale.

Here are 19 proven webinar marketing tips that will help you create, promote, and host the most effective webinar possible: Read more about 19 Winning Ways to Marketing Your Next Webinar

7 Common Webinar Mistakes (and How To Avoid Them)

7 Common Webinar Mistakes (and How To Avoid Them)A webinar is one of the most involved – and most rewarding – arrows in your marketing quiver. Because webinars include a lot of moving parts like opt-in pages, social integration, audio/visual components, and slide shows, it’s no wonder that many small business owners commit these 7 common webinar mistakes when first getting started.

Here’s what NOT to do when creating and marketing your webinar:      Read more about 7 Common Webinar Mistakes (and How To Avoid Them)