Archives for January 2016

(Very) Low Cost Market Research Tips for Small Businesses

survey-business-growth_270In order to stay successful and relevant as a small business owner, you have to “give the people what they want.”

That means never leaving business decisions to chance or guesswork, and always basing your next move on client feedback and market research.

Market research isn’t just for big corporations, and it doesn’t have to be insanely expensive.

If you’re interested in…

  • Understanding what problems your ideal clients are struggling with
  • Improving your customer experience, your product, or your service
  • Assessing customer needs and expectations
  • Determining how receptive your audience will be to new products or services

[Read more…]

FREE Template – Dazzle Your Email List EVEN WHEN You Haven’t Written To Them In Months

Just say "thank you" to reactivate your listAt some point in your life you’ve had that “friend” who you only hear from when they need something from you. Usually, your love and affinity for that person helps you overlook their annoying habit of showing up with a request in hand. But wouldn’t you really love it if they’d be a bit more considerate and interested in you and what’s going on in your life?

At the same time, you likely have also had that friend that goes out of their way to stay in touch with you, is genuinely interested in what’s happening in your life and is always there to support you when you need them.

If I were to survey your target market (audience, client base, whatever you want to call them) would they consider your business:     [Read more…]