As I’m sure you’ve noticed Facebook is constantly changing their landscape and how the features work. So, what worked 6 months ago to engage your audience probably isn’t working anymore.
Admittedly, I haven’t done the best job of engaging my audience on my Facebook page, but I’m excited that I’m taking steps to correct this. Thus, I want to pass forward the quick lessons I learned today so that if you have a Facebook Fan Page, you can make some simple tweaks to start creating better connections with your audience:
- Facebook is REALLY frowning on any type of automated posts (i.e. from your social media manager, like HootSuite, or automatically posting your blog updates). Thus, you’ll want to remove any RSS-feed like apps from your page. Instead, manually post an update each time you publish a blog post and invite your audience to read it and share their thoughts.
- If you’re really using Facebook as an online visibility tool, as we are, change your settings so you are logged in as your business, instead of your personal profile. This will encourage your audience to connect with you on your business page instead of your personal profile.
- Auto-posting from other sites to Facebook is a no-no, but auto-posting FROM Facebook is a great idea. Take advantage of the opportunity to auto-post your Fan Page activity to your Twitter profile.
- Have more followers and fans and want to create more engagement on your Page? Post 2-3 times per week on your personal profile with an invitation to check out a helpful resource on your Fan Page. You’ll easily convert more followers to Fans this way.
- Be sure to acknowledge ALL comments! At the top of the page, you can see a list of notifications which will let you know a Fan has “liked” or commented on one of your post. Be sure to acknowledge the interaction by “liking” their response.
I thought it would be helpful if you could see these changes in action:
And here’s a bonus tip:
Use the share buttons on your blog (we use Sexy Bookmarks) to share your own social media profiles. Sure you want your blog readers to share your content with their audience, but this is also a quick and easy way for you syndicate your content across the web on your own profiles! To watch to how to do this check out this quick video
We’ve implemented all of these tips and a few more and will be tracking our results over the next two weeks. Stay tuned for a future post where I’ll share an update on the results.
To get more engagement on your Facebook Fan Page, post a link to it by leaving a comment below and I’ll stop by to check out your page and “like” you!