Get To Know Sydni
How long have you been doing what you do and how did you get to be a Marketing Coach and Consultant?
I started my company in 2005 as a Virtual Marketing Assistant and filled my practice with high-paying clients in just six months. I soon realized that marketing strategy and implementation was my greatest strength and that I was helping to fill a desperate need faced by many solo service professionals – trying to figure out how to quickly attract more clients and more money to their businesses.
Since then, I’ve worked with clients in over 35 different industries to help them create a stronger online presence, develop multiple streams of revenue and boost their bottom line. The work that we’ve done together has helped my clients to generate hundreds of thousands of dollars of revenue and gain national recognition for their businesses.
I’m known for my tech-savvy, integrated approach to marketing. I’m also known for finding untapped profit centers in my client’s businesses so they can create money NOW. I’ve been doing this long enough to know what works and what doesn’t. And if these strategies can help me to create a six-figure plus business, then they can help work for you too!
What’s great about working with me is that, unlike most marketing coaches, I have actually done the work of setting up a marketing system to consistently attract clients. I know what it takes to actually implement proven strategies and can guide my clients towards the simplest, most effective way to create more money in their business and put their marketing systems on auto-pilot.
Thus, I have made a commitment to dedicate the rest of my professional life to helping other solo service professionals to create highly profitable, lifestyle focused businesses in record time through my coaching, consulting and implementation programs.
To support that effort, I’ve created The Smart Simple Marketing System™; a series of 10 proven profit-generating steps every solo service professional needs to consistently create revenue in their business.
Who are your clients exactly?
I work with business owners just like you in private practice and other solo service professionals who are really good at what they do; however, have never been taught exactly how to attract clients or set up systems so they CONSISTENTLY attract their clients. That said, the industries I’ve worked with run the whole gamut of professional services.
- Aromatherapy Specialist
- Athletic Coach
- Business Coaches
- Branding Experts
- Bridal Beauty Consultant
- Career Coach
- College Consultants
- Dental Practice Consultants
- Diversity Consultants
- Documentary Filmmaker/Consultant
- Educational Consultant
- Educational Foundation
- Event Planner
- Executive Coaches
- Financial Planners
- Graphic Designers
- Holistic Health Counselors
- Horse Whisperer
- Interior Designers
- Law of Attraction Coaches
- Leadership Coaches
- Life/Personal Coach
- Marketing Coaches
- Marketing Consultants
- Media Coach
- Mindset Coaches
- Non-Profit Organizations
- Parenting Coaches
- Personal Trainer
- Political Consultant
- Professional Organizer
- Property Management Company
- Real Estate Agent
- Real Estate Broker
- Real Estate Investors
- Reflexology Instructor
- Relationship Coach
- Risk Management Consultant
- Sales Trainer/Consultant
- SEO Consultant
- Spa Owner
- Virtual Assistants
- Wedding Planner
What happens if you haven’t yet worked with people in my field?
I have helped my clients to create hundreds of thousands of dollars in revenue across numerous industries. Most likely I have worked with people in your industry. Yet, even if I haven’t, you are not at a disadvantage. That may actually work to your benefit.
Here’s why: other service professionals in your industry are probably ALL doing the same things to market their business. This tends to create a lot of mediocre results and frustration. What my clients have found to be most beneficial is that I bring an extremely fresh perspective to their marketing activities and give them resources they’d never heard of before. Because of this, they stand out in an overcrowded marketplace and are the ones who start consistently attracting their ideal clients and making more money.
How are you different from other “marketing coaches?”
Although we will occasionally touch upon some “business management” and other general “coach-y” topics, you’ll have me as a small business marketing expert and consultant. I ONLY work with independent service professionals and very small (micro) businesses. In other words, I don’t work with people in mid-sized business or large companies. I refer those businesses to other coaches in my network. This is extremely beneficial to you because, I am laser focused on anything and everything that works for the solo service professional.
Because my focus is very narrow, what you get with me is no-nonsense, results focused expertise on what works for independent professionals. Because I offer marketing strategy combined with insightful planning and implementation advice, my clients get great results and save a LOT of time, money and unnecessary frustration. I love to laugh, appreciate open, honest communication and want to enjoy our working with you ON your business. It is my #1 goal to truly become your partner and to help you achieve your marketing goals at lightning speed with maximum efficiency.
What type of personality do you work best with and what is expected of me?
The Smart Simple Marketing™ programs were created for solo service professionals who absolutely excited about their business, deadly serious about getting more clients and doing what it takes to build a successful, lifestyle focused business. The coaching we’ll do together is designed for you for you to automate your marketing systems within a few months (sometimes weeks!), which will eventually lead you to getting all the clients you need and creating a business that TRULY supports your lifestyle. Not for three, four, or many more years, but for as long as you run your business.
Being a high achieving go-getter myself, I’m known to work best with other high achieving go-getters who are crystal clear on their goals and just want to know exactly what steps to take to achieve them. My clients are well established in their careers, highly educated and known as expert in their field. They love the work they do, but are tired of trading hours for dollars and ready to take their business and income to the next level. My clients are naturally collaborative and are seeking a true partner to assist them in marketing their business effectively.
Consider what you’ll do with me to be an action-focused learning program. You will be expected to take serious and consistent action. No excuses are allowed! What you’ll receive in return is a very different way of thinking about marketing your business and full support while you work towards achieving your goals and creating a profitable, sustainable business that you love!
For what type of professional is this program NOT going to work?
Please know I’m very selective in who I work with and I hand pick my clients, choosing to (gently) turn away people who aren’t suited for my programs and won’t get the results for which they would have signed up for. (It wouldn’t be fair to them.)
The Smart Simple Marketing™ programs are NOT for those who have no consistent revenue coming in and are absolutely, financially desperate, at least not right away. It’s been my experience that people in financial crisis do not trust the recommendations I give them and do not do the work necessary to move forward. (Probably because they spend so much time worrying about where they are going to get next month’s rent check or mortgage payment.)
If you fall within this category, it’s absolutely OK. We’ve all been in times of financial crisis at one point or another. Do yourself (3) favors:
- Get some money coming in with a full-time or part-time job at the very least, and then call me. This will take the edge off and provide you some peace of mind and mental clarity. You’ll then be able carve out the time and energy to focus on your Smart Simple Marketing™ action steps and the BIG picture of creating your ideal business. Once you start seeing the clients come in regularly as a result of our work, you can then start reducing the hours you work at that other job and focus on your own practice.
- Sign up for the free Smart Simple Marketing™ tools over email (Click here to subscribe.) The free information will get you started towards your goals until you’re ready to work with me one-on-one.
- Make a point to listen to the free tele-class available on the Home page. The INSTANT audio download will give you the expert advice you need to get started on the path to upgrading your business.
Doing these three things will really help you get primed for our work. When you’re ready, call me and we’ll get you started. (I’m in no rush and will be here when you need me.)
Another type of person I won’t work with (without exception) is the whiner or the chronic skeptic, as well as individuals who consistently make excuses for not getting their action steps done or challenging every aspect of the program. If you are one of these people, I gently and respectfully ask that you not call and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money. Is that fair?
What exactly is the Smart Simple Marketing™ System and what does it include?
Setting up and an effective, automated marketing system for your business begins with understanding what understanding what your business is REALLY about, embracing a marketing mindset and then creating a strategic action plan for success. Then, it means taking serious action on it. Here’s what the System gets you to do:
- Embrace A Mindset for Marketing Success
This is where so many entrepreneurs trip themselves up. You can learn every business and marketing success strategy in the world, but it won’t be completely effective for you until you embrace the RIGHT mindset. The proper mindset isn’t just about having a positive attitude. It’s about eliminating self-doubt from your own mind. It’s about getting rid of limiting beliefs. It’s also about turning your back on self-sabotaging behaviors. If you can wrap your head around the true value of what you deliver, and break through your limiting beliefs, a more profitable business is within reach. This first step is about teaching you how to develop and embrace the mindset that will open the door to a more successful business.
- Take Stock of Your Business – What’s Working & What’s Not
Since you’ve been in business for a while, there are obviously, a lot of things you’re doing right. However, I’d venture to say there are a number of aspects of your business that aren’t be handled as efficiently or intelligently as they should. We’ll review your entire business operation, in detail, and get crystal clear on what’s working well (that we can fine tune and do better) and what’s not working, so that we can address those areas immediately. We’ll cover everything from how you market, to how you enroll clients, to how you deliver your services and your cash flow. We’ll also get clear on what your vision is for your business so that we can implement
- Reconnect With Your Passion & Identify Your USP
We’ll dig down to uncover the passion that drew you to your business in the first place and exactly how you do what you do. Connecting to your strength and passion will empower you to provide the sort of stellar services that will set you apart from your colleagues. We’ll get crystal clear on what who your ideal client is, what their needs are and why they should do business with you instead of another service provider. We’ll also create your compelling marketing message that will keep ideal prospects knocking at your door.
- Create Packages, Programs and Products To Solve Your Clients Problems
What solutions do you sell that solve your ideal client’s biggest challenge? Your clients want and need options so that they can decide for themselves how best to work with you. I’ll teach you exactly how to create programs, packages or products that allow you to serve more people than you ever have before. This is the key to making MORE money and creating a better service experience for your clients.
- Create Irresistible Marketing Materials
I’ve seen countless entrepreneurs spend thousands of dollars on marketing materials that don’t create revenue in their business. In this module, I’ll share which marketing materials you actually NEED and how to develop them. For example, building a money-making website shouldn’t be a difficult overwhelming exercise. Learn what critical elements you MUST include to turn your website into an effective marketing tool, how to quickly build a site you can easily maintain yourself and how to consistently attract new leads to your business. We’ll also discuss blogging and how to develop lead-generating print materials.
- Create New Revenue in Your Business NOW!
This is my favorite section of the system where I teach you how to tap into the “hidden” sources of revenue in your business that can add more money to your bank account in a matter of weeks, sometimes even days! You may not see it, but I’ll share with you some simple strategies and techniques you can implement TODAY to create additional revenue in your solo-preneur business.
- Consistently Attract Ideal Clients To Your Business
Every solo service professional I know is looking for a way to consistently attract more high-paying clients to their business. I’ve been fortunate to have a full practice of clients since I first started my company and will happily share with you step-by-step how to attract a steady stream of clients to your business. I’ll also teach you how to talk about what you do in an authentic and engaging way so that you will feel more confident in conveying your value and how to have that “dreaded” sales conversation.
- Online Marketing Made Easy
Most solo service professionals know they should be marketing their business online, but they often are stuck on the HOW. All of the various strategies can seem confusing and overwhelming, but this module reveals my STEP-BY-STEP plan for turning your business into a successful, sustainable, profit-producing machine. Learn how to claim the position as the expert as you are in your niche, get tons of pre-qualified visitors to your website, convert these visitors into qualified leads and help more people while you create more income than ever before.
- Plan For Success! – Create A Simple , Integrated “Money Map”
Once we know who your ideal clients are, what they want to buy from you and what your offerings are, we can formulate a step-by-step plan for marketing to them. You’ll learn my insider secrets on the most effective marketing strategies for professional service providers and how to reach your target market easily and profitably.
- Track Your Progress, Stay Focused And Achieve Success
This critical step will teach you how to track and analyze your marketing activities. I’ll also teach you how to set reasonable, achievable goals in your business that will keep you motivated and progressive. Finally, you’ll love my proven system for staying focused and organized so that you can spend your time doing the work you love and living your best life!
These are the PROVEN steps of the Smart Simple Marketing™ system that I’ve created to help solo service professionals build a thriving, profitable and successful business. And these are the same steps I’ve implemented in my own business to create two thriving companies and create a six-figure plus income.
Can this really work for me?
Yes! The result of our work is an approach to marketing your services that, over time and with your dedication, works consistently to create a profitable, sustainable business that supports your lifestyle. (See Success Stories)
What results can I expect?
You can expect to:
- Create a client attractive marketing strategy within the first three months
- Create greater exposure and visibility for yourself and your business
- Learn time and money saving strategies that will dramatically cut down on the time it takes to market your business
- Start working smarter, not harder at building your business
- Stay accountable to your business goals and achieve them
- Reach your ideal clients en-masse and inexpensively
- Learn proven strategies for small business marketing so you don’t have to reinvent the wheel
- Implement an automated marketing system that consistently markets your services to your ideal clients
- Make more money than you are earning now and start enjoying your business more than you ever have before
- Learn how to position yourself as an expert in your field and be perceived as such
- Make your services stand out in your industry and the marketplace
- Turn your expertise in packages, products and programs that allow you to reach more people with your compelling message AND substantially increase your income
- Learn exactly what pieces of technology to use to save time and how to use them together
- Create a compelling marketing message that will make your ideal client say, “Wow, that’s exactly what I need, can I have your card?”
- Create new goals for your business every 90 days to keep pulling yourself into your future as opposed to pushing so hard
- Create power referral partnerships and strategic alliances
- Get proven techniques you can apply right away to not have to reinvent the Client Attraction wheel on your own
- Create greater exposure and visibility for yourself and your practice
Can I contact some of your former clients to see what it’s like to work with you?
Yes, I encourage you to! Please go to the Success Stories page and read all of them. See which ones you feel drawn to, either because the person has gotten the results you want to get too, or perhaps because that person is in a similar profession. Then feel free to email or call them and ask what they got from working with me and my programs.
How quickly can I expect results?
Obviously, this depends on how long you’ve been in business and how much effort you put into the actions steps that we give you. That said, virtually all clients see results within the first couple of months in the form of new clients or new prospects, more revenue, turning more prospects into paying clients and more referrals from these clients.
How can I guarantee myself that I will get results from working with you, in record time?
Be sure to complete each of your action steps and other homework assignments. Be totally focused on marketing your business for a period of six months. Understand that this is not a “quick fix,” it’s not magic and it takes up to a year for you to plant all the seeds and for those seeds to grow into the fruit that you can enjoy. All my clients who have diligently applied every step of The Smart Simple Marketing™ System have successfully grown their businesses, in much less time than they would have on their own AND have made more money than they’ve made using old, ineffective marketing strategies.
Will I recover the investment I put into this coaching program?
Yes, a resounding Yes! Many clients are excited to report that they were able to cover their investment often with only one new client. I want you to stop reading for just one moment to ask yourself, “What is a new client worth to me, and what is the average revenue I make from the lifetime of that one client?” Chances are, that amount will more than cover your coaching investment. Most likely, you will make 10 times what you invested in this program in the next 3 years. The information and skills you learn with The Smart Simple Marketing™ will net you 100 times what you invest in the next 10 to 20 years…something to think over.
What you’re regularly getting with this program (and my coaching) is what I call a series of “AHA” moments that will move your business faster than you would on your own. Expect to get a lot of these as well as the resources and expert advice on implementation you’ve been looking for and haven’t found until now. That’s what you’re investing in, results, more revenue, more profit, more clients, not just information, concepts or theories.
OK, how do we get started?
Great! Did you know that one of the most outstanding characteristics of successful entrepreneurs is that they take bold, consistent action? I’ve found that the service professionals that take educated risks, are decisive, and action focused move forward towards success much more quickly than their counterparts. It’s a well-known fact these individuals make decisions based on their gut instinct and are willing to do what others won’t to achieve the results they want. So, that being said, since this feels right for you, then go for it!
Here’s what you do: just click on the info page links above or if you have a question, give my support team a call at 1-800-450-6136 or email them at Info@SmartSimpleMarketing.com and we’ll be happy to answer any questions you have. They will schedule a time for you and I to talk so that we can get you started on the path to attracting more clients, making more money and enjoying a business that truly supports your lifestyle!
If I’m not sure I’m ready to get started, how can I sample your work at low cost to see if it’s the right solutions for me?
A way to sample The Smart Simple Marketing System™ is by subscribing to our weekly email newsletter. The “Smart Simple Marketing™” email newsletter provides you with proven tips, the latest tools and powerful strategies from our Marketing Coaching Programs. It is a must for anyone who wants to create a highly profitable, lifestyle focused business. Click HERE to subscribe.
OK, I’m ready to do this for myself, but I have a couple of additional questions. Can I call you?
Great, sounds like you’re ready to step into your future! If you have a couple of questions, just email my team at Info@SmartSimpleMarketing.com or call us directly at 800-450-6136 and we’ll be happy to walk you through the different options to see which one will be the very best for you. I can’t wait to see you succeed and look forward to supporting you reaching your business and marketing goals. Let’s get started!!