Regarding blogging, I’ll add that we not only write about what we do but *be* what we write. For instance, when I joined LinkedIn I first posted a discussion about Networking vs. Self Promotion ( http://bit.ly/9Klxkg ). Only 3 weeks later the Managing Editor of Forbes contacted me to meet me and asked to use excerpts ( http://bit.ly/PRNFORBES ). Shortly after I was invited to be a guest for a radio broadcast and when that was a most popular show, I was invited back to be a co-host months later. I recycled the content into a blog for the producer to use for his marketing efforts and continued to demonstrate my knowledge and savvy regarding social media (being *really* social) and writing. All that from one simple LinkedIn discussion and all in a matter of weeks.

So it’s one thing to tell a client, for instance, you write well. Then show it in *everything* you write. Proof, re-read, don’t be sloppy. If you claim to be a social media expert, then demonstrate it by how you interact with others online – don’t just tell others about it. Solve problems for others, share your own tips,

Blog away but do it as if the whole world is watching because you never know who is and what it will lead to. Finding something to read online is easy; finding quality content that’s refreshing, error-free and engaging is not. Be *that* blogger!

Now I interview others in my blog which sets it apart from others. Best-selling author Andrea Nierenberg and Aileen Pincus, a regular contributor to BusinessWeek magazine, are just a couple of interviews I’ve conducted and of course that means more exposure for me, because of course, others promote these interviews on *their* sites and throughout social media (and send me nice stuff, but that’s just a perk).

Don’t just blog – blog better!

Thanks,

Shirley AKA “MsBeamer”