PRESS RELEASE

Sydni Craig-Hart of Emeryville, Calif. Has Partnered With The Largest Small Business Association Representing Main Street America

Washington, D.C., May 16, 2012 – Sydni Craig-Hart of Smart Simple Marketing in Emeryville, California has been chosen to serve on the Member Council for the National Association for the Self-Employed (NASE). Craig-Hart provides, coaching, consulting and “done for you” services to small businesses who are looking for simple strategies to increase their profits.

There are currently over 3 million self-employed individuals in California.

The council’s purpose is to serve as a sounding board for NASE leadership regarding programs, services and benefits that could help make the NASE an even greater partner to the nation’s micro-business owners (less than 10 employees) and the self-employed.    Continue reading…

AAARRRGGHHH!! Do you scream after working with a particular client? It is not the end of the world when you find yourself in a working relationship that is well, NOT working. I would really love to help you avoid (or get out of) a bad client situation. How can you do it?

Know what you HATE

To help me stay focused on only working with ideal clients (meaning those folks with whom I can do my BEST work and create the BEST possible results), I've developed a simple system that you too can model. Read more about How to Find Clients You LOVE!

Your website is the MOST important online collateral you have. Watch this video to learn how to keep your online presence safe and reflective of the image you want to portray of your business?

Here are the resources I mentioned in the video:

• Domain Registration - GoDaddy
• Web Hosting - HostGator
• Web Hosting - BlueHost
• Content Management - WordPress.org

If you have other resources you'd like to share, feel free to do so by posting a comment below!

A Marketing Recipe That Is Guaranteed to Succeed (SSMS Episode 82) [ 9:46 ] Play Now | Play in Popup | Download (129)

A lot of folks marketing "strategy" is throwing stuff out into the world and seeing what sticks. Some jump from idea to idea, concept to concept and never make any progress. To me, marketing is like cooking (which I LOVE) and to create real success in your business you need to follow a recipe. One that is customized to your personality, your business and your goals. In this week's episode I teach you how you easily find your recipe and "cook up" delicious success in your business!

Last week I was in Washington, DC to host a client for a VIP Profit Strategy Session. Also, I had a few meetings with the President of the National Association for the Self-Employed (NASE), as I was recently appointed to their Member Council. (By the way, this is an organization, I highly, highly recommend you become a member of. The benefits are amazing and they really do have your back!)

I had the opportunity to attend a briefing on Capitol Hill regarding taxes issues and health care reform as it relates to small business owners. This is what I learned:

I know it's easy to get caught up in what the media spews out. But you'll be much more profitable and successful in your business if you ignore all the negativity and focus on doing what you need to do to achieve your goals. That includes choosing simple, effective marketing strategies and being consistent in your efforts.

That said, what's next on the horizon for you in your business? What are you working on right now? Do tell by sharing your thoughts with me below.

If you're using Facebook Business Pages to drive traffic to your website (which should be the goal of the page), you're likely quite interested in keeping up with the latest and greatest applications to help you get the most of out of this tool.

My friend Kristine Maveus-Evenson, President of Capture Hits, shared this great list of recommended apps that I want to pass along to you:     Continue reading Best Apps for Optimizing Your Facebook Fan Page

Progressive action leads to escalating RE$ULT$. It can be challenging to figure which steps to take next to grow your business. And when you finally do figure it out, it can be difficult to stay focused. Which is why I developed for you my proven “Create Your Money Map” system. It is essentially a guide to finding the hidden profits in your business.

The Create Your Money Map program, is designed to teach you many things about marketing, but the two most important are: Read more about Creating Your Money Map and Unlocking Hidden Treasures

I have a surprise for you that’s got me grinning from ear to ear…

If you’ve ever felt invisible in business, been deflated by lacklustre marketing results or struggle to spark a 2-way conversation with your target market…

– take a look-see at this:    Read more about {Surprise Gift} Rebelations Magazine Visibility Boom Issue

Developing high quality content is a critical component to being successful with your marketing efforts.

At the very least you need to decide what to say on your business card and on your website. If you decide to blog you’ve got to figure out what to write there, and participating in social media requires a steady stream of interesting, engaging and results focused content.

So, what are you to do if you have ZERO writing skills and don’t even particularly like to write?   Read more about 3 Tips For Writing Like a Pro - Even If You Don't Know What You're Doing!

Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you?

If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards, is NOT going to create new money in your business.   Read more about How to Network for Dollars