7 Easy Ways To Get Customers To Buy Again

It is 5-10x cheaper to engage a past client than it is a new one. On average existing clients spend 67% more than a new one! Here’s how to stay in touch authentically with your clients and build repeat business.

Our FREE toolkit will help you with the details:
http://smartsimplemarketing.com/baybiz

Why Planning Is The Most Important Step In Your Website Design Journey

Young woman feels guilty and sorry for situationYou would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case.

The problem is that most small business owners take a “looks” approach when they start their website design.

They pick the colors, they have a vision for ideas that they want to convey with imagery, and they have some ideas for sweet doohickies that will make it all cutting edge… and that’s it.

What they’re missing is the functionality and strategy that needs to go into their design.

It’s kind of like hiring a contractor to build you your dream house. You tell them the colors, the finishes, the number of rooms, and that you really really want a hot tub in the back. He shows you some pictures of what he’s going to build, you oooh and ahhh, and tada he builds you a house!

But when you move in, things aren’t so ducky. Sure everything looks pretty, but your front door opens into the bedroom, the hallways look more like some kind of maze, and you don’t have enough room for any of your furniture.

In short, it’s just not functional. When visitors come they’ll initially be impressed by the curb appeal, but when they get into the house they won’t know what to do with themselves.

Just like a house, your website needs to have a strategic plan behind it before you build.

Creating that strategic plan can be tough for busy entrepreneurs because even though you understand your customers and have great services, you are probably not a web strategy expert (unless that’s your specialty). And what you think might be logical (just like your contractor thought), actually doesn’t translate into something functional that’s going to bring you results.

So how do you create a winning plan for your website?

On Thursday January 29th at 11am PST / 2pm EST I’ll be hosting a FREE webinar with my friend and colleague Holly Chantal of The Land of Brand® where she’ll be showing us exactly how to plan a website that attracts your ideal prospects and engages them right away.

Register NOW to join us:

012915 - SSM - JV - Holly Chantal - Webinar - Image 1

How to Get New Clients…When You Didn’t Follow Up Like You Should Have

It's happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball. All is not lost! Here's how to re-capture the opportunity and turn a mis-step into a win! What do you think of these 5 steps? … [Continue reading]

5 Simple Steps To More Clients Within 90 Days

Problem: “I don’t have enough clients” Solution: Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic. Instead of … [Continue reading]

Goal Setting That Actually Works: How To Achieve More In 2015 (Part 3)

Achieving goals

Why do so many small business owners set goals and fail to accomplish them? As we’ve seen in Part 1 and Part 2 of our goal-setting series, one of the biggest reasons for failure has to do with setting goals that are simply too big. Instead of … [Continue reading]

Goal Setting That Actually Works: How To Achieve More In 2015 (Part 2)

Goals setting button on keyboard with soft focus

In Part 1 of our 3-part series on goal setting in 2015, we covered the importance of creating 90-day cycles in order to achieve your goals throughout the year. Remember that for most small business owners, huge, sweeping goals and/or changes don’t … [Continue reading]

Goal Setting That Actually Works: How To Achieve More In 2015 (Part 1)

Be honest - have you ever set New Year's resolutions and actually stuck to them? If the answer is yes, have you ever stuck to them all year? If you're like most Americans, your New Year's resolutions are long forgotten by the end of … [Continue reading]

How To Graciously Collect Fabulous Testimonials From Your Clients

As small business owners, we love to hear from our clients that we are making a difference in their lives. But we often hesitate to ask for their support to toot our own horn - which we need to do to attract more clients. Watch and learn how to … [Continue reading]

The Webinar That Keeps on Giving: 3 Simple Ways to Re-purpose Your Webinar and Win More Customers

webinar original

It takes a lot of work to create a great webinar. After preparing your content, dealing with technical issues, working hard to increase attendance, and finally winning new customers, you may be asking yourself - what's next? While your live … [Continue reading]

5 Ways to Monetize Your Next Webinar

It takes a lot of work to create a successful webinar. In fact, it's been said that writing, designing, promoting, and hosting a webinar presentation is similar to hosting a live corporate event! Why are so many small businesses scrambling to … [Continue reading]