Webinar LAUNCH: Your 7-day, Step-By-Step Guide to Effectively Marketing Your Webinar

webinar in blue glass blocksYou may have noticed that it takes a LOT of effort to increase webinar attendance.

That’s because in business and in marketing, you get out of it what you put in, especially in terms of energy, time, and resources. The more time and energy spent on webinar marketing before the event, the greater the rewards will be in terms of increased attendance and conversions.

But what, exactly, should you be doing the week before your webinar? How many emails should you send? How many times should you post on social media (or should you post on social media at all)?

Our 7-day webinar marketing plan will show exactly what to do and when. Simply follow this guide the week before your webinar and watch as attendance and conversions soar!

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10 Ways That Your Small Business Can Compete With Big-Box Retailers

Shopkeeper and saleswoman at cash register or cash deskIf you're going to compete with bigger businesses on your terms, you need to think and act quickly. Here are ten tips to guide you:

  1. Be agile when responding to your customers
    Like a speedboat compared to an oil-tanker, smaller businesses can move faster than larger ones when market conditions change. Keep careful track of your customers' interests and preferences and you'll be able to anticipate their requirements. You can also take advantage of these relationships to check in with customers and prospects on a periodic basis. Ask for their feedback on your product or service, shop and website.
  2. Don't slash your prices
    Competing on price with the big players is usually a bad idea. Economies of scale mean that the larger stores have more purchasing power than you, and can drive down their suppliers' prices.     [Continue reading]

19 Winning Ways to Market Your Next Webinar

Webinar Marketing Cheat Sheet

One of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they’re there!). But there’s a reason webinars are one of the most effective content marketing strategies … [Continue reading]

7 Common Webinar Mistakes (and How To Avoid Them)

7 Common Webinar Mistakes (and How To Avoid Them)

A webinar is one of the most involved - and most rewarding - arrows in your marketing quiver. Because webinars include a lot of moving parts like opt-in pages, social integration, audio/visual components, and slide shows, it's no wonder that many … [Continue reading]

Webinar Hosting Reviews: Pros and cons of GoToWebinar, Livestream, and OnStream Webinars

Which webinar platform is right for you?

Creating and marketing a great webinar is tough. Choosing a webinar hosting platform shouldn't be. That's why we've researched the top-selling webinar hosting platforms on the Internet and compiled this handy list of pros and cons for each. We … [Continue reading]

Webinar Checklist: 5 Must-Have’s For Massive Webinar Success

webinar blueprint

Have you ever wondered why some webinars are wildly successful, while others fall flat? Or why some webinars enjoy thousands of attendees while others are attended by 20 people, tops? The truth is that successful webinars follow a proven checklist … [Continue reading]

Creating A Webinar That Converts: The Timing, Format, And Structure Of Your Next Webinar

If you’re using webinars to grow your business, there is nothing more important than the timing, format, and structure of your presentation. Some marketers argue that these technical aspects of your presentation are even more important than the … [Continue reading]

Don’t Become a Victim of Disengagement

Engagement Matters Episode 38: How can you maintain your connection with people? It takes a conscientious effort of focus and practice. Think about the number of people you have met in a business setting over the past 7 months. With how many of them … [Continue reading]

Webinar Marketing for Newbies: 5 Steps To Creating and Marketing Your First Webinar

Webinar marketing

If you’ve never created a webinar before, the thought of webinar marketing can be really intimidating. You’re probably wondering... How will I work out the technical aspects of holding a webinar? How do I give people access to the … [Continue reading]

Top 10 Reasons To Hold A Webinar Today

benefits of webinars

Are you currently using webinars as part of your content marketing strategy? If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be. In the past, webinars were used primarily for … [Continue reading]