Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?

Magnifying glass showing relationship wordHow you communicate with and engage your customers is the most important aspect of your business and your brand. After all, it is in building long-lasting connections that you build long-lasting businesses.

Just like your overall marketing strategy, your relationship marketing style does not come in a one-size-fits-all package.

Relationship marketing focuses on customer retention and the quality of engagement of the customer with your brand. Following is an overview of the two main relationship marketing styles.

Which one is right for your business? Read more about Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?

5 Ways to Stay Organized and Be More Productive With Your Marketing

Marketing ProductivityIt’s not easy to stay organized and be productive when you’re running a small business. Chances are you spend most of your day wearing different hats, taking meetings and calls, dealing with clients and customers, putting out fires – you know, running your business.

No wonder marketing so often ends up an afterthought – the thing you do when you miraculously find a bit of extra time, or when a slump in sales necessitates swift action.

But what if you could not only get organized, but actually stay organized long enough to reap the benefits of increased productivity? What if you could establish some best practices today, for increased sales tomorrow?

While it may seem overwhelming, it’s not as hard as it looks. Here are 5 simple ways you can stay organized and be more productive with your marketing: Read more about 5 Ways to Stay Organized and Be More Productive With Your Marketing

7 Ways to Build Profitable Relationships with Your Email List

email relationships

Social media is no longer the exception when it comes to small business marketing – it’s the rule. So why are so many marketing experts turning up their noses at Facebook and Twitter, and instead focusing on email marketing? The answer is … [Continue reading]

7 Easy Ways To Get Customers To Buy Again

It is 5-10x cheaper to engage a past client than it is a new one. On average existing clients spend 67% more than a new one! Here's how to stay in touch authentically with your clients and build repeat business. Our FREE toolkit will help you … [Continue reading]

Why Planning Is The Most Important Step In Your Website Design Journey

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You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case. The problem is that most small … [Continue reading]

How to Get New Clients…When You Didn’t Follow Up Like You Should Have

It's happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball. All is not lost! Here's how to re-capture the opportunity and turn a mis-step into a win! What do you think of these 5 steps? … [Continue reading]

5 Simple Steps To More Clients Within 90 Days

Problem: “I don’t have enough clients” Solution: Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic. Instead of … [Continue reading]

Goal Setting That Actually Works: How To Achieve More In 2015 (Part 3)

Achieving goals

Why do so many small business owners set goals and fail to accomplish them? As we’ve seen in Part 1 and Part 2 of our goal-setting series, one of the biggest reasons for failure has to do with setting goals that are simply too big. Instead of … [Continue reading]

Goal Setting That Actually Works: How To Achieve More In 2015 (Part 2)

Goals setting button on keyboard with soft focus

In Part 1 of our 3-part series on goal setting in 2015, we covered the importance of creating 90-day cycles in order to achieve your goals throughout the year. Remember that for most small business owners, huge, sweeping goals and/or changes don’t … [Continue reading]

Goal Setting That Actually Works: How To Achieve More In 2015 (Part 1)

Be honest - have you ever set New Year's resolutions and actually stuck to them? If the answer is yes, have you ever stuck to them all year? If you're like most Americans, your New Year's resolutions are long forgotten by the end of … [Continue reading]