Anatomy of an Email: How to Craft Emails that Get Opened and Clicked

Email Marketing Blueprint Why do some of your emails get high open rates, while others sit in people’s inboxes collecting dust?

If your open rates and click-through rates are inconsistent, it could be because you’re not following a strategic email blueprint.

This post will outline the specific elements that should be included each and every time you email your list.

The more consistent you are in including these items, the more consistent your open rates will be!     Read more about Anatomy of Email: How to Craft Emails that Get Opened and Clicked

Stay Engaged with Your Target Market Through Blogging

Engagement Matters Episode 34: As you read the summary of this blog post, you are connected with the Smart Simple Marketing brand. Unleash the power of your story and your expertise through the written word. You do not have to be a novelist nor a journalist in order to share valuable information with the people that you are meant to serve. When blogging, you can focus on the problems that your customers and clients face, how your company solves those problems and the BIG benefits that they receive from working with you. See, it's easy peasy!

How To Get Found Online By Your Ideal Customers Who Are Looking For You

Thomas Petty

One of the things that really frustrates me is that there is SO much noise about how to properly market your business online. A lot of it is very technical, down-in-the-weeds stuff that many business owners don't have the time to figure it out, or … [Continue reading]

Why Every Great Email Includes These 5 Things

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Great email marketing isn’t a mystery. While we may never know why some Youtube videos go viral and others don’t, it’s easy to tell why some emails succeed and others get sent straight to the trash folder. Great emails – the kind that get … [Continue reading]

Grow Your Business By Creating A Community

Engagement Matters Episode 33: Do you want customers and clients to stick around with your company for months and years to come? Then give them plenty of reason to do so. Learn how you can build communities of prospects and clients. … [Continue reading]

How to Create Systems to Simplify Your Email Marketing

hispanic woman doing budget in fashion designer atelier

You need to have strong email marketing systems in place in order to effectively monetize your email list. Why? Because sending out email marketing without having systems in place is like throwing spaghetti at the wall to see if it … [Continue reading]

Why eNewsletters is One of the Best Engagement Tools

Engagement Matters Episode 32: Publishing an enewsletter regularly is one of the best marketing strategies known. Why is this the case? Another question you may have is, ‘How do I structure an effective enewsletter’. This video will show you how. … [Continue reading]

3 Ways to Monetize Your List with Affiliate Offers

affilliate marketing word cloud

Your customers have specific needs, needs that you're working hard to fulfill and over-deliver with practical solutions. The #1 rule of small business is that you can't be all things to all people. Sometimes your customers need things your … [Continue reading]

How to Get Comfortable with Discomfort

Engagement Matters Episode 31: One of the best ways to improve your business is to eliminate your mental space of all self-imposed roadblocks. Do you suffer from lack of action because you are fearful. You may have fear of failure, fear of mistakes … [Continue reading]

5 Contest Ideas to Grow Your Email List Fast


Holding an online contest is a fun, affordable way to grow your email list and engage your followers with your brand. There are endless ways to create contests, ranging from huge, expensive giveaways (“Win an all-expenses paid trip to Maui!”) to … [Continue reading]