6 Core Marketing Strategies Guaranteed to Attract Clients for Small Businesses

Top performing marketing strategies for small businessesWithout question, you love your business.

But, how can you convey that love to your prospects in a way that not only piques their interest, but also makes them take action and become a paying customer?

It’s all about marketing and promotions. That is, the work you put into raise awareness about your brand, increase demand for your product or services and boost sales.

The problem is, there are literally dozens of different promotional strategies being applied by businesses. How can you know which ones would get you the biggest return on your investment?

There’s no magic formula or perfect answer. There are, however, six core strategies that have been proven to be highly effective, regardless of the industry.       [Read more…]

3 Easy Steps To Creating Predictable Revenue In Your Business

Image Predictable RevenueYou are very familiar with that feeling…

Think back to two different time periods in your business.

#1 – The time when business was dried up and producing ZERO revenue

and…

#2 – The time when your cup runneth over with too many clients and more income than you could handle

When your business is going well, you have that feeling of being on top of the world, like in the movie Scarface when after a hard day at work, Scarface looked up into the sky and read the blimp which flashed, “The World Is Yours. . .” [Read more…]

Magnetically Build Your List and Attract New Leads

leveraging your lead magnetEven if you’re not currently offering a lead magnet on your website, you’ve probably seen them before – a free report for opting into an email newsletter, a free music download for filling out a survey, and so on.

Some small business owners go to great lengths to offer dynamic lead magnets, or as we like to call them “problem solving gifts”. They put in lots of time and money to create a product or service that they could, in essence, sell for a profit. But instead of selling the solution, they give it away to build credibility and generate leads.

Others focus on a small, simple “gift” to thank their audience for joining their list. These “just for fun” lead magnets are inexpensive to create and give the small business owner a chance to reveal the personality behind their brand.

Which technique will work best for your business? Read more about Magnetically Build Your List and Attract New Leads

How to Pinpoint Your Prospects’ Pain Points

pain pointsKa-boom! You’ve just had a brilliant idea for a new product. You rush to get all your ideas down on paper, shell out thousands to your web designer, and start building a new business that you’re sure is going to change lives (not to mention make you a millionaire!)

Six months later no one’s buying, and you end up disheartened, disillusioned, and broke.

What did you do wrong?

You failed to consider your prospects’ pain points.

Keep reading to learn:

  • Why you should never start a business without a problem in mind
  • How to tell the difference between a problem and a pain point
  • How to determine what’s causing your customers pain

Read more about How to Pinpoint Your Prospects’ Pain Points

3 Powerful Marketing Tools to Create Customers for Life

Targe Market NicheAs a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?

You’re simply trying to sell your product or service to the people who want and need it most.

Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.

When you get crystal clear about your target market, niche, and ideal client, you’re able to create marketing materials that easily turn prospects into paying customers.

The terms target market, niche, and ideal client get tossed around an awful lot. The first step to streamlining your marketing efforts is to understand the difference between the three.      Read more about 3 Powerful Marketing Tools to Create Customers for Life

Video Case Study – How to Turn Your Ideal Client Profile Into Tens of Thousands of Dollars

Jill Addison, online video expert, has been following Smart Simple Marketing for some time and eagerly looks forward to each weekly article we publish.

Watch as she shares how one of our articles clarified the concept of how to identify your ideal client profile and how she has turned that profile into tens of thousands of dollars in new revenue for her business!

Jill’s experience highlights two very important things:

  1. Regularly publishing high quality content is one of the best ways to build credibility, create visibility and attract raving fans to your business. It creates a win-win for everyone involved!
  1. Learning is great, but DOING is what gets results. Jill isn’t making more money in her business just because of what she learned. She’s making more money because she is TAKING ACTION on what she learned! Action creates results and revenue!

If you have a success story like Jill about how you’ve gotten great results in your business because of implementing one of our tips, we’d love to hear about it! Please share a few details by leaving a comment below.

How To Reach, Teach and Profit By Hosting Educational Events

goldYou might think that only large organizations host educational events.

But according to a recent study I read, more than 40 percent of small businesses hold events. Of those small business that hold events, seminars and classes account for the highest percentage of events held.

What’s the appeal?

From florists hosting floral arrangement classes to accountants holding tax preparation seminars, educational events give your small business the opportunity to highlight your expertise. More importantly, it gives you the chance to meet customers or potential customers face-to-face, and make new connections to help grow your business.

Here are 5 tips to consider as you prepare to add live events to your marketing mix: Read more about How to Reach, Teach and Profit By Hosting Educational Events

How To Know Exactly What Your Audience Wants To Buy From You

goldHave you ever presented a product or service offer to your audience that you were beyond excited about? But then quickly found out you were the only person excited about it because very few (or no one) expressed an interest? (This has happened to us a few times. You live and learn, right!)

Not only can this be an expensive waste of time and money, it can deflate your confidence. You can significantly improve your sales by focusing on developing the exact solutions your audience is looking for, instead of a particular idea that happens to be exciting to you. In doing so, you will increase your revenue and your audience will be more inclined to refer you to others.

So, how do you know what it is your audience wants to buy from you?

You ask them, of course! In most cases they will be happy to share their opinions with you.

Here are some ideas to find out what’s on the mind of your current clients and prospective customers, and what to do with that information: Read more about How to Know Exactly What Your Audience Wants To Buy From You

Build a Subscriber List That Begs to Hear From You

Have you ever played the board game Monopoly? As you may know, the objective of the game is to become the wealthiest player through buying renting and selling property. The moniker itself tells you the whole point of playing. How can the objective of Monopoly help you to build your business?

Just as you set goals for yourself when you play Monopoly, you likely have specific goals for your business that support your vision of success. One of the best ways to achieve your goals is to build an email list of prospective clients that you can market to again and again.

Building an email list is about creating a community of individuals who have requested to hear from you on regular basis. In a sense, you are seeking to monopolize your subscribers’ attention on the topics of which you are an expert.

The goal with your marketing efforts should be to educate, create awareness about the services or products you sell, cultivate interest and eventually lead to a purchasing relationship.

How can you go about building your community of subscribers? By consistently sharing your expertise with the exact people who are looking for the solutions that you offer. When you share your solutions (online or offline), consumers will be drawn to your business and you can monopolize their attention.

Here are 3 ways to put this strategy into action: Read more about Build a Subscriber List That Begs to Hear From You

Engagement Matters 03: Creating A Referral Based Business

Who can you invite to a join your referral circle? Focus on individuals whom you know, like and trust, as well who offer a product or service complementary to your own.

Invite them to schedule a regular meeting and let them know you want to learn more about their business so you can send them high-quality referrals and vice-versa.

Got questions? Share them below and let’s discuss!