Year End Promotions Your Customers And Clients Will Love

There’s nothing small about the revenue potential of year-end (or holiday) season when it comes to small businesses.

It’s the time of year when your ideal clients are spending big, and — if you’ve got the right plan in place — primed and ready to spend with you.

As the season approaches, it’s important to identify factors that could influence your audience’s purchase decisions. Keep these trends in mind as you start this year’s planning and promotional strategy.

1. Your audience has gone mobile

Here’s a snapshot of what happened in the world of mobile this past year:

  • Smartphone usage in the U.S. increased by 50% (Kleiner Perkins)
  • The number of emails being opened on mobile increased by 330% (Litmus)
  • Tablet usage doubled in the U.S. (Pew Research Center)

Bottom Line: More people than ever are using mobile devices to make their purchase decisions. If a potential client can’t easily find and consume the information they’re looking for from their mobile device or if you send an email that doesn’t look good on a smartphone or tablet, it could cost you business. Read more about Year End Promotions Your Customers And Clients Will Love

How to Magnetically Attract Ideal Clients

attract clientsI got this email in my Inbox a few days ago:

Greetings Sydni: I am so overwhelmed and excited at the same time with all of the information you provided on your website!

I have been an Admin/Exec Assistant for over 13 years and have wanted to start my own business for the last 5 years but never took the time to research how. I would love more information on how I can go through your training program and how much it will cost. I was actually referred by one of your current clients, and she spoke very highly of the program.

If you don’t mind, I would love to schedule a quick consultation call with you to discuss this program and how I can go from employee to entrepreneur within the next 6-12 months. My contact number is… Thanks again and I look forward to hearing from you! ~ Our Next Client.”

Did you notice the first thing she mentioned? She was “overwhelmed and excited at the same time with all of the information” I provided on my website.

My website is full of articles, resources, answers to frequently asked questions, training opportunities and more. No matter what format the information is in, it boils down to this – the content is magnetic!

What is magnetic content?  Read more about How to Magnetically Attract Ideal Clients

9 Easy Ways to Get More Clients NOW

Action Changes ThingsYou’ve heard it said that “action speaks louder than words.” When it comes to growing your business and increasing your revenue, action screams 10x louder than then wishing, planning AND words combined.

I see so many entrepreneurs stuck in their business and not enjoying the income they could be making because they are trying to get everything “perfect” in their business. Who do you know that struggles with a perfectionist tendency?

Do them (or yourself if you feel like you’re looking in a mirror right now) a favor and share with them these 9 simple tips for attracting more clients and more revenue:    Read more about 9 Easy Ways to Get More Clients NOW

5 Easy Content Options That Generate Sales For Your Business

canstockphoto1199915Right now, at this very minute, there is an ideal prospect perusing the Internet, intently looking for the answer to a question that you could answer in 30 seconds flat. If you were able to connect with that individual and chat with them about their needs and their goals, it’s quite likely that at some point in the conversation they would inquire about the products and services you offer, which would provide you with an opportunity to make a sale.

So how do you go about connecting with that individual? But, you don’t want to find just one or two. How can you consistently connect with your ideal clients in droves? Read more about 5 Easy Content Options That Generate Sales For Your Business

Case Study: How I Engaged A Huge Group Of Ideal Clients

I’m often asked, “Sydni, how do you find so many great opportunities to grow your business?” So I want to share a behind the scenes story of how we walk our talk and open new doors for ourselves to attract the perfect clients for our business:

We decided a few months ago that we wanted to diversify our client base by securing ongoing contracts with larger B2B companies. In doing some research, I came across a business matchmaking event that introduces small business with large business. The goal is to create opportunities for the small business to land large contracts and the large company to meet their supplier diversity requirements. (This means they need to do a certain amount if business with woman owned, minority owned and disadvantage businesses.) I signed up and scheduled appointments with each of the companies I wanted to meet.

Lesson: Determine what specific goal you want to achieve and take specific action to support that goal. Chose your opportunities strategically. Don’t network just for the sake of doing so. Show up where the ideal prospects you want to meet are going to be. Read more about Case Study: How I Engaged A Huge Group of Ideal Clients

How to Gather Fabulous Testimonials About Your Work Without Feeling Uncomfortable

It feels great, doesn’t it?

To be commended for the great work you do is one of the best feelings. There’s nothing better than knowing you’ve truly made a difference in someone’s life or business and have helped them reach a new level of success.

Even better than your personal feelings is the fact that receiving positive feedback from your clients creates social proof for prospective clients. This is one of the reasons websites like YELP are so popular. Like it or not, the folks who are considering hiring you are going to details about what it’s like to work with you.

Most professionals I know don’t feel comfortable flat out asking for feedback and a testimonial. Perhaps that is true of you. If so, you’ll be happy to know you can easily circumvent any uncomfortable feelings by having a system in place to regularly collect testimonials from your clients.

Here’s how you do it: Read more about How to Gather Fabulous Testimonials About Your Work Without Feeling Uncomfortable

Turn Your Limited Time Into MORE Income

Time=money. Are you choosing to act accordingly?

Ask any entrepreneur what their main goal is and you can be sure that increasing income is at the top of the list. Let’s face it. There will always be bills to pay, saving accounts to pad, vacations to plan – you name it – and just about all of it requires money.

So what’s a busy entrepreneur to do? You do what most small business owners do. You work harder. You raise your fees, repackage your services, work more hours to bring on more clients – and find yourself overwhelmed and still underpaid.
I’ll let you in on a little secret. There is a much simpler way to increase your income. It has far less to do with working harder and everything to do with being smarter about how you spend your time. Read more about Turn Your Limited Time Into MORE Income

3 Activities That Get You More Ideal Clients

SimplifyMarketing your business serves ONE key purpose: creating awareness for the work you do and attracting ideal prospects who are looking for what you offer. With the dizzying array of marketing strategies available to you, it’s easy to think you have to do 92 different things to get results. Such is not the case. All you really need to do is this:

PLAN ~ Sure, you could approach your marketing haphazardly and in a disorganized fashion. However, you’ll find your efforts to be more fruitful and less stressful if you plan in advance what exactly you’re going to do to achieve your goal. That doesn’t mean you need to take off a week, hole up in your office and create a 50-page plan! Make this easy on yourself and keep things simple. Start your plan by asking yourself the following questions: Read more about 3 Activities That Get You More Ideal Clients

3 Keys to Successful Business Relationships That Make You Money (SSMS Episode 98)


Subscribe to Sydni's PodcastBeing successful in business has a lot to do with how well you build relationships. That all important “know, like and trust” factor is key, not just to attracting ideal clients, but also in building strong relationships with referral partners who will grow your business for you. In today’s episode, I share 3 key factors in building successful relationships that will help you and your business to prosper.

Six Easy Ways to Build REAL Business Relationships

Online marketing is by far one of the greatest resources available for spreading your message and growing your business.

Through social media, email marketing campaigns and blogging, etc., online marketing keeps you open for business 24 hours a day, 7 days a week. This allows instant communication between you and your clients and costs next to nothing compared to other marketing strategies.

Truthfully, it is easy to forget that every eyeball that reads your blog post, Facebook update or email newsletter belongs to a living, breathing, feeling human being – a person who has come to you because they have a specific problem that they want you to solve. Read more about Six Easy Ways to Build REAL Business Relationships