Stay Engaged with Your Target Market Through Blogging

Engagement Matters Episode 34: As you read the summary of this blog post, you are connected with the Smart Simple Marketing brand. Unleash the power of your story and your expertise through the written word. You do not have to be a novelist nor a journalist in order to share valuable information with the people that you are meant to serve. When blogging, you can focus on the problems that your customers and clients face, how your company solves those problems and the BIG benefits that they receive from working with you. See, it’s easy peasy!

The Top Two Reasons Bloggers Don’t Get More Subscribers

Do you ever have this nagging question: “What is the best way to increase subscribers to my blog?”

You probably already know that having great content with compelling headlines, published frequently, will help you increase the number of people who subscribe to your blog.

And there’s a lot more you can do.

You may also know using email in conjunction with your blog is one of the best ways to get people to come back to your blog over and over again. If they love what you’re writing about and it solves their problems, they’ll subscribe to get your updates and return to read your articles. The biggest challenge though, is moving readers to become subscribers.

There are typically two big mistakes bloggers make:      Read more about The Top Two Reasons Bloggers Don’t Get More Subscribers

Simple SEO Strategies That REALLY Work (Infographic)

Search Engine Optimization, aka SEO, is a marketing strategy that often eludes busy professionals like you and me. Yes, we know we need to pay attention to it. But it seems overly technical, time consuming and confusing to figure it out all out.

Not to mention the fact that the big search engines like Google (which is the only one you should really pay any attention to) change their formulas constantly, so keeping up with what works and what isn’t working could easily be a full time job.

I don’t know about you, but I don’t have that kind of time. I’m pretty sure you don’t either. Thus, in order to make sure our websites are well optimized and doing their job (which is bringing us pre-qualified leads and helping us convert those leads to clients), we need a simple strategy that we can implement consistently and that won’t be overly affected by whatever changes Google decides to make next.

Read more about Simple SEO Strategies That REALLY Work (Infographic)

How to Stand Out From Your “Competitors” Online – SSM “Take 10″ Episode #3

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Blogging about your business is an excellent way to drive traffic to your website and attract high-quality leads. You can get even more mileage out of your blog posts, and create massive online visibility for your work, by re-purposing your content into other formats. This strategy will have you showing up EVERYWHERE and standing heads taller than your “competitors” (I prefer to think of them as colleagues) when a prospect goes online looking for the solutions you have to offer. Click on the play button above to listen in as Denise Wakeman, Founder of The Blog Squad, explains how! [Read more…]

Top 10 Tools for Effective Content Marketing

Your ideal prospects will only buy from you if they know you, like you and trust you.

One easy way to develop credibility with them is to create content to address their needs and share your expertise.

There are endless ways you can do this, but you want to be strategic in your efforts and have a content marketing plan in place. This includes outlining where and how you’ll distribute your content (i.e. blog posts, articles, audios, videos, etc.)

I thought this was a great article to share a few key tools that will make your content marketing strategy more effective.

http://labs.openviewpartners.com/top-content-marketing-tools-of-the-trade/

5 Simple Tips for Better Results on Facebook

I literally just hung up with my coach and wanted to share some insights on how you can gain better results with your Facebook Fan Page.

As I’m sure you’ve noticed Facebook is constantly changing their landscape and how the features work. So, what worked 6 months ago to engage your audience probably isn’t working anymore.

Admittedly, I haven’t done the best job of engaging my audience on my Facebook page, but I’m excited that I’m taking steps to correct this. Thus, I want to pass forward the quick lessons I learned today so that if you have a Facebook Fan Page, you can make some simple tweaks to start creating better connections with your audience:    [Read more…]

How to Choose Your Blog Platform

Blogging has been by far one of THE most effective strategies I’ve used to drive traffic to my website and build my list of pre-qualified leads.

I strongly believe that every business should have a blog because it allows your target market to get to know you, like you and trust you, which then encourages them to seek out your expertise. Hence, I often recommend this strategy to my clients and students to help them create more visibility for their work.

Often one of the first questions new bloggers ask is, where do I set up my blog for the best results? Excellent questions. There are many, many options available and which one you choose really depends upon your personal preferences and level of comfort with online technology. Read more about How to Choose Your Blog Platform

Protect Your Readers and Yourself When Blogging

Blogging about your business is by far one of the best strategies for driving traffic to your website, educating your target market and connecting with ideal prospects.

However it’s important to think about setting realistic expectation for your readers, as well as protecting your business interests while you are freely expressing your thoughts.

This quick article by Mashable highlights a few critical points all of us bloggers should take note of as we strive to add value to the marketplace and grow our businesses.

http://mashable.com/2011/06/16/blog-legal-tips/

How to Keep Your Blog Interesting & Relevant

Blogging has been a great tool for me to share revenue generating tips with my audience, boost my visibility and drive traffic to my website.  So of course, I recommend that my clients and students setup and maintain a blog for their business. (Really, EVERY business needs a blog!)

But often they ask me, “so once I setup the blog, what do I write about?”.  Which is a great question! Check out this post compiled by Mike Michalowicz, the Toilet Paper Entrepreneur, on “How to Keep Your Blog Fresh”.

I’d love to know what you think of many tips that are shared, so post your comments below!

Best Marketing Tactics for Your Business

Marketing your services is what keeps you in business — so using the best marketing tactics to support your goals only makes sense. There are dozens of simple ways you can add impact to your marketing strategies — and many of them are right under your nose.

The best marketing tactics are the strategies you can implement right away, utilize with minimal effort, maintain on a regular basis and work into your budget and schedule. Here are a few of the best marketing tactics you can start using TODAY to create more profits in your business.    [Read more…]