Engagement Matters Episode 34: As you read the summary of this blog post, you are connected with the Smart Simple Marketing brand. Unleash the power of your story and your expertise through the written word. You do not have to be a novelist nor a journalist in order to share valuable information with the people that you are meant to serve. When blogging, you can focus on the problems that your customers and clients face, how your company solves those problems and the BIG benefits that they receive from working with you. See, it’s easy peasy!
Do you ever have this nagging question: “What is the best way to increase subscribers to my blog?”
You probably already know that having great content with compelling headlines, published frequently, will help you increase the number of people who subscribe to your blog.
You may also know using email in conjunction with your blog is one of the best ways to get people to come back to your blog over and over again. If they love what you’re writing about and it solves their problems, they’ll subscribe to get your updates and return to read your articles. The biggest challenge though, is moving readers to become subscribers.
There are typically two big mistakes bloggers make: Read more about The Top Two Reasons Bloggers Don’t Get More Subscribers
Search Engine Optimization, aka SEO, is a marketing strategy that often eludes busy professionals like you and me. Yes, we know we need to pay attention to it. But it seems overly technical, time consuming and confusing to figure it out all out.
Not to mention the fact that the big search engines like Google (which is the only one you should really pay any attention to) change their formulas constantly, so keeping up with what works and what isn’t working could easily be a full time job.
I don’t know about you, but I don’t have that kind of time. I’m pretty sure you don’t either. Thus, in order to make sure our websites are well optimized and doing their job (which is bringing us pre-qualified leads and helping us convert those leads to clients), we need a simple strategy that we can implement consistently and that won’t be overly affected by whatever changes Google decides to make next.
Blogging about your business is an excellent way to drive traffic to your website and attract high-quality leads. You can get even more mileage out of your blog posts, and create massive online visibility for your work, by re-purposing your content into other formats. This strategy will have you showing up EVERYWHERE and standing heads taller than your “competitors” (I prefer to think of them as colleagues) when a prospect goes online looking for the solutions you have to offer. Click on the play button above to listen in as Denise Wakeman, Founder of The Blog Squad, explains how! [Read more…]
One easy way to develop credibility with them is to create content to address their needs and share your expertise.
There are endless ways you can do this, but you want to be strategic in your efforts and have a content marketing plan in place. This includes outlining where and how you’ll distribute your content (i.e. blog posts, articles, audios, videos, etc.)
I thought this was a great article to share a few key tools that will make your content marketing strategy more effective.
Blogging has been by far one of THE most effective strategies I’ve used to drive traffic to my website and build my list of pre-qualified leads.
I strongly believe that every business should have a blog because it allows your target market to get to know you, like you and trust you, which then encourages them to seek out your expertise. Hence, I often recommend this strategy to my clients and students to help them create more visibility for their work.
Often one of the first questions new bloggers ask is, where do I set up my blog for the best results? Excellent questions. There are many, many options available and which one you choose really depends upon your personal preferences and level of comfort with online technology. Read more about How to Choose Your Blog Platform
Marketing your services is what keeps you in business — so using the best marketing tactics to support your goals only makes sense. There are dozens of simple ways you can add impact to your marketing strategies — and many of them are right under your nose.
The best marketing tactics are the strategies you can implement right away, utilize with minimal effort, maintain on a regular basis and work into your budget and schedule. Here are a few of the best marketing tactics you can start using TODAY to create more profits in your business. [Read more…]