Maintaining a business blog is one of my favorite strategies for driving pre-qualified traffic to your website. But a lot of entrepreneurs I know shy away from starting a blog (or let it “die”) because they can’t imagine writing content every week. I hear your struggle! So today’s episodes shares a few of my secrets for how to overcome this dilemma and take advantage of this powerful marketing tool.
How many times have you heard that you have to market your business consistently to keep your client pipeline full? Probably too many times to keep track of. One of the biggest challenges solo service professionals face is scheduling time to market their business.
To overcome this common challenge, you need to take a step back and ask yourself "why" you don't schedule time to market your business consistently. What is it that's holding you back?
For many, marketing seems like an complicated, time-consuming task. It doesn't matter what the task actually is, because it often seems overwhelming. The key to success here is to break your marketing projects down into simple individual tasks, that you can easily manage. Getting the work done then includes doing part of the work yourself and then delegating and automating the rest. [Read more...]
A couple of weeks ago, I wrote about the many benefits of blogging for your business. If you considered the information I shared in that post, you may have thought, “That’s great Sydni…but what am I going to write about week after week?”
That’s a great question! One that many solo service professionals struggle with. The good news is … you have PLENTY to write about! You are probably just over thinking this crucial aspect of online marketing and looking at it as one more thing to add to your to-do list. [Read more...]