Outsource Your Marketing for Consistent, Profitable Results (SSMS Episode 15)

Subscribe to Sydni's PodcastStruggling to market your business the way you want to? Tired of being on a cash flow roller coaster? The solution lies in getting help to consistently market your business. I’ll let you in on a secret. It’s not pursuing one particular marketing strategy that gets you great results. It’s marketing consistently that makes all the difference. Listen in to this week’s episode on how to apply this strategy to your business and the many benefits of outsourcing your marketing.

SSMS Episode #7 – How to Easily and Consistently Create Hot Content for Your Blog!

Subscribe to Sydni's PodcastMaintaining a business blog is one of my favorite strategies for driving pre-qualified traffic to your website. But a lot of entrepreneurs I know shy away from starting a blog (or let it “die”) because they can’t imagine writing content every week. I hear your struggle! So today’s episodes shares a few of my secrets for how to overcome this dilemma and take advantage of this powerful marketing tool.

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Choose Specific Marketing Strategies for Specific Results

Marketing your business is not a one-time event that you participate in when you need to attract new clients or increase your revenue. To create long-term success in your business, you need to market consistently – each day, each week and each month to grow your business and attract a steady stream of clients.

The basis of marketing your business is sharing your expertise and solving problems for your ideal clients. They are always looking for solutions, so it’s important that they are regularly reminded of what you have to offer.

Here are a few different marketing strategies that typically work well for small businesses:

  • Email marketing
  • Vlogging/video marketing
  • Blogging
  • Social media marketing
  • In-Person networking
  • Public speaking
  • Hosting lead-generating webinars & workshops
  • Hosting and participating in radio shows and podcasts

This list encompasses a few different techniques which may be new or “out of the box” for you. It’s best to chose marketing strategies that fit your personality as well what is appealing to your audience. But with so many options available, how do you chose what’s right for you and your business?

First and foremost, you need to be in tune with your target market. You need to know exactly what problems they are facing right now. What are they struggling with RIGHT now? What are they searching for? What do they want to learn from you?

By identifying their most pressing problems, you will be able to choose the marketing strategy that best fits the solution you will provide.

For example, if you’re a public speaking coach, you might want to blog regularly about the best techniques to eliminate the fear of public speaking. A post can include tips on how to reduce fear and stress while delivering a great presentation. Then, you can also create a video that demonstrates these techniques, in action, so that your target audience can “see” how to do it.

Providing solutions on two different platforms extends your reach to your target audience, as well as allows them to choose which format works best for them. Some people can read instructions and do something, while others need to see it to understand and emulate it. Either way, you’ve provided exactly the solution your target audience is looking for.

Additionally by using a written blog post and video, you are providing content that will “live” online for months and years to come. So, it will serve not only the people who are looking for a solution now, but also 3 months from now, a year from now and beyond. This content will continue to generate leads for you and support your overall marketing plan.

You also want to get clear on HOW your audience wants your message delivered to them.

  • Are they active participants in social media?
  • Do they prefer live workshops to virtual learning?
  • Would they rather read what you have to say then listen?

If you don’t know the answer, simply do some market research and ASK your ideal prospects what they prefer. They’ll be happy to tell you and will be much more inclined to enroll in your offering because you’ve tailored it to their needs.

Finally, consider what you want your prospects to do once they’ve received your message.

Do you want them to:

  • Request a free consultation?
  • Sign up for a webinar or workshop?
  • Attend a live event with you?
  • Or purchase a product?

You’ll want to choose a marketing strategy will make it easy for your prospect to take action on what you’ve shared.

Which marketing strategies have created the best results for your business?

Are there any you want to try but have been hesitant to do so?

Share your thoughts with me below!

Outsource To Market Consistently and Create More Profits In Your Business

How many times have you heard that you have to market your business consistently to keep your client pipeline full? Probably too many times to keep track of. One of the biggest challenges solo service professionals face is scheduling time to market their business.

To overcome this common challenge, you need to take a step back and ask yourself “why” you don’t schedule time to market your business consistently. What is it that’s holding you back?

For many, marketing seems like an complicated, time-consuming task. It doesn’t matter what the task actually is, because it often seems overwhelming. The key to success here is to break your marketing projects down into simple individual tasks, that you can easily manage. Getting the work done then includes doing part of the work yourself and then delegating and automating the rest. [Read more…]

5 Simple Steps To Generating Relevant Content For Your Blog

A couple of weeks ago, I wrote about the many benefits of blogging for your business.  If you considered the information I shared in that post, you may have thought, “That’s great Sydni…but what am I going to write about week after week?

That’s a great question! One that many solo service professionals struggle with.  The good news is … you have PLENTY to write about! You are probably just over thinking this crucial aspect of online marketing and looking at it as one more thing to add to your to-do list.     [Read more…]

The Benefits of Blogging About Your Business

Most of us have heard that people buy from folks they “know, like and trust.” So a logical question for a solo service professional looking to consistently attract more clients to their business is, “how do I get prospects to know, like and trust me quickly?”     [Read more…]