How to Follow Up With Prospects (Even When You’re Insanely Busy)

Can you see yourself there?Business Owner Enjoying Following-UP

IMAGINE that every event you attend is filled to the brim with prospects – new clients, potential referral partners, and people who can’t wait to become paying customers.

You leave the event with stacks of business cards – and you look forward to following up with all those hot leads.

If you’re like most small business owners…

This is the point where the dream can quickly become a nightmare: [Read more…]

How To Stay In Touch With Your Prospects And NOT Annoy The Heck Out Of Them

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Some small business owners are hesitant to use email marketing consistently because they don’t want to “bother” or “annoy” their audience.

Have you ever felt that way?

If so, you’ll be glad to know that a simple change in perspective will help you overcome that obstacle and put you on the path to sending communications that create value and generate sales. [Read more…]

5 Quickie Marketing Hacks for Busy Entrepreneurs

 

5quick‘ndirtymarketinghacks

Staying on top of your marketing is a MUST DO if you want to enhance customer relationships and drive sales.

But how in the world do you find the time to create something really great?

The truth is that you don’t need more time to market your business. You simply need to spend the time you do have (however small) in a more strategic way.

Here are 5 quick, easy ways to stay in touch with your audience and generate consistent sales using content marketing:    [Read more…]

FREE Template – Dazzle Your Email List EVEN WHEN You Haven’t Written To Them In Months

Just say "thank you" to reactivate your listAt some point in your life you’ve had that “friend” who you only hear from when they need something from you. Usually, your love and affinity for that person helps you overlook their annoying habit of showing up with a request in hand. But wouldn’t you really love it if they’d be a bit more considerate and interested in you and what’s going on in your life?

At the same time, you likely have also had that friend that goes out of their way to stay in touch with you, is genuinely interested in what’s happening in your life and is always there to support you when you need them.

If I were to survey your target market (audience, client base, whatever you want to call them) would they consider your business:     [Read more…]

7 Critical Email Marketing Design Mistakes You Don’t Know You’re Making

email-marketing-mistakesOne of the best things about using an email marketing software to stay in touch with your audience is that you can create profit producing emails even if you have limited (ok… NO) design skills!

With customizable templates and drag and drop editing, you can quickly and easily create emails that match your brand and make your business look professional in any inbox, on any device.

Even though email marketing services, like Constant Contact, make it super simple to create emails that look great, there are still some important design best practices you need to be aware of. Even small design mistakes, which are easy to fix, can have a big impact on whether or not someone pays attention to your emails.

To help you avoid common pitfalls, here are 7 design mistakes to watch out for and avoid:      [Read more…]

How To Get Results With Your Email Campaigns

No doubt this phrase has been ringing in your ears…Get Results with Your Email Campaign

“You need to be doing email marketing!”

It’s a cry heard from the rooftops of every marketing professional around the world, and it’s convinced you that email marketing is the #1 way to build your brand, engage your customers, and increase revenue. [Read more…]

25 Proven Ways to Grow Your Email List Fast

How to get more leadsThere are many more ways than you think…

How many strategies are you using to grow your email list and your business?

You’re a savvy small business owner who’s always looking for new, cost-effective ways to market your business. The value of email marketing is clear and you want to take full advantage of this strategy.

Have you ever heard the phrase, “the money is in the list”? That can be true if you have a vibrant and responsive group of email subscribers.

So, how do you do it?

How do you grow a larger, more responsive list of prospects who are hungry for your content, products and services?

It is much simpler than you might imagine. You can and must increase your number of subscribers without compromising the quality of those subscribers – after all, there’s no point in having an email list of 25,000 people who have no interest in the message that you are sharing!

Here are 25 proven ways to grow your email list fast while ensuring each person on that list is a strong lead. [Read more…]

4 Email Marketing Secrets That You Need To Deploy… NOW

Email marketing - powerful strategyYou need to know this…

That is the reason I will share all of the details with you right here, right now.

As a small business owner, roughly 90% of your business comes from repeat clients and customers.

But what about the other 10%?

The most successful businesses are the ones that are able to tap into new client bases through marketing and engagement, convert leads into paying customers, and turn customers into repeat clients and brand champions.

Since word-of-mouth remains the #1 way to promote your business and increase profits regardless of your industry, engaging your customers and getting them to tell their friends about your business is the best way to secure that remaining 10% of the market.

Thanks to email marketing and social media – what’s commonly known as “Engagement Marketing” – it’s easier than ever for customers to share their experiences with friends, family, and the world.

The best part about Engagement Marketing is that it’s measurable. By tracking email opens, clicks and social shares, you can pinpoint exactly what your customers want and make sure you’re the one to give it to them.

Email marketing is particularly effective for increasing engagement, referrals, and sales. But simply sending any old email to your customers isn’t enough to increase profits – your content must be strategically created to increase positive word-of-mouth between your current and prospective customers.

Here are 4 email content secrets proven to get your customers engaged, keep them coming back, and turn them into brand advocates.      [Read more…]

The Quickest And Easiest Way To Succeed In Email Marketing

Email MarketingYou have been asking this one important question…

I will answer that question for you, but first lets clear the air with a counter-question. “What has been holding you back from crushing your business goals?”

You may reply with one or more of the following:

  • “I can never stay focused.”
  • “I wear too many hats.”
  • “There isn’t enough time in the day.”
  • “I need more support.”
  • “I don’t know where to start.”

… (this list can go on for days, but we won’t do that right now)

So, the initial question that I know is on your mind is: “How can I be successful with email marketing?

THAT is the question I will answer for you!      [Read more…]

How Much NOT Following Up Is Costing You – And How To Fix It

Marketing design.We have the best of intentions to follow-up on interest in our business. As well we should, because the fortune we want to make is in the follow-up.

The people we meet when we’re out networking, speaking or who are referred to us represent thousands, tens of thousands, maybe even hundreds of thousands of dollars in revenue for our business.

Our “best intentions” to follow-up are great, but intentions alone seldom create results.

ACTION gets you results.

The first action you want to take with a new prospect is to welcome them into your community. You can do this by introducing them to your company, the solutions you offer and inviting them to share a bit of detail about what they’re looking for.

Your next step is to use the information you’ve gathered to nurture them through your sales process.

And you’ll continue nurturing them along until they:

  • Purchase from you, or…
  • Leave your community

Sounds simple, right?

But how can you do this when you’re short on time and have dozens, or perhaps hundreds of people to keep up with?

It’s simple. You set up automated messages (aka “autoresponders”) to do the work for you.

An autoresponder series is a set of email messages you write once, and set up to send automatically to a new prospect when they join your community.

Here’s an example of how this works:   [Read more…]