7 Ways to Build Profitable Relationships with Your Email List

Social media is no longer the exception when it comes to small business marketing – it’s the rule.

So why are so many marketing experts turning up their noses at Facebook and Twitter, and instead focusing on email marketing?

The answer is simple: email marketing is the #1 way to build profitable relationships with your customers.

By making email marketing your top marketing priority, you’ll be able to cash in on relationships that are infinitely more intimate than those cultivated on social media.

After all, receiving a personal email in your inbox is a lot more meaningful than glancing at a post on Facebook that’s been shared with 800 other people.

So how can you tap into the power of email marketing?

By following these 7 steps, which will show you how to monetize your email list through relationship building.  Read more about 7 Ways to Build Profitable Relationships with Your Email List

3 Email Marketing Debates Even Top Marketers Can’t Agree On

email marketing debatesGetting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who’s wrong, who’s right, what works, and what doesn’t when it comes to your email marketing?

If you take a quick look online, you’ll quickly stumble upon expert debates on the topic. One marketing guru swears by long emails packed with information, while another insists upon “short and sweet” emails to increase conversions.

Still other marketing experts debate about media – whether or not to include photos and videos in your email marketing, whether you should send plain text or HTML emails, and so on.

Here are a few of the biggest debates in email marketing today, and which side of the fence you should fall on when it comes to marketing your business via email. Read more about 3 Email Marketing Debates Even Top Marketers Can’t Agree On

Unlocking the Secrets of Your Email Stats

business woman - growth and success graphYou craft an awesome email blast. Your subject line couldn’t be better. You click send.

And then you check your email stats.

With all of those numbers and percentages, where should you even begin?

If you log in to the back end of your email program, whether it’s Aweber or Constant Contact or Infusionsoft, you’re faced with a variety of different numbers and statistics.

When selecting your most recently-sent email blast, you’ll be able to see your

• Open rates
• Bounces
• Clicks
• Opt-out’s
• Complaints

Once you have this information, what are you supposed to do with it? Read more about Unlocking the Secrets of Your Email Stats

Anatomy of an Email: How to Craft Emails that Get Opened and Clicked

Email Marketing Blueprint Why do some of your emails get high open rates, while others sit in people’s inboxes collecting dust?

If your open rates and click-through rates are inconsistent, it could be because you’re not following a strategic email blueprint.

This post will outline the specific elements that should be included each and every time you email your list.

The more consistent you are in including these items, the more consistent your open rates will be!     Read more about Anatomy of Email: How to Craft Emails that Get Opened and Clicked

Why Every Great Email Includes These 5 Things

Checklist with blue pencil isolated on whiteGreat email marketing isn’t a mystery.

While we may never know why some Youtube videos go viral and others don’t, it’s easy to tell why some emails succeed and others get sent straight to the trash folder.

Great emails – the kind that get opened, clicked, shared and saved to read again – always contain these 5 crucial elements. Do yours?      Read more about Why Every Great Email Includes These 5 Things

How to Create Systems to Simplify Your Email Marketing

fashion designer doing budgetYou need to have strong email marketing systems in place in order to effectively monetize your email list.


Because sending out email marketing without having systems in place is like throwing spaghetti at the wall to see if it sticks.

Without systems, your email:

  • Might get opened, it might not.
  • Might get sent on a Wednesday, or maybe a Friday. That is, if you remember to do it in the first place.
  • May do more harm than good in terms of creating strong relationships with your list members.

Let’s take a look at how to create strong email systems that will ensure a healthy, growing email list made up of targeted prospects and customers who can’t wait to buy from you.     Read more about How to Create Systems to Simplify Your Email Marketing

Why Use Email Automation?

Engagement Matters Episode 30: How can you build an audience of thirsty prospects, nurture the relationships, solve problems and increase your revenue all while your eyes are closed and your hand are tied behind your back? It’s called email marketing automation – baby! Let me show you how we do it.

5 Ways to Use Social Media to Build Your Email List

Building Social Media AudienceYou want to build your email list. You also want to grow your social media following.

While both marketing techniques can be effective in and of themselves, using them together gets you better results.

If you have a large following on Facebook or Twitter, just imagine being able to capture the email addresses of all those prospects – people who have already indicated interest in your brand!

Similarly, being able to leverage your email list to increase and engage social followers is also an incredibly beneficial marketing technique.

But how are you supposed to grab email addresses from Twitter followers, or get email subscribers to engage with you on Facebook?

Here are 5 proven methods for leveraging social media to build your email list (and vice versa!)

Read more about 5 Ways to Use Social Media to Build Your Email List

How To Go Offline And Still Grow Your Email List

Engagement Matters Episode 29: When making connections with people, what is better than a face to face encounter? When you attend live events, be sure to use the experience as an email list building opportunity. Learn how you can grow your subscriber list by having an active share at live events.

How to Craft Awesome Newsletter Content

leveraging your lead magnetThe number one question I get from clients regarding their newsletter content is “What should I be writing about?”.

Many small business owners mistakenly believe that they shouldn’t email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email.

Great newsletter content doesn’t have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all.

Here are 5 newsletter content ideas to help you engage your list, even when you feel like there’s “nothing to email about.”     Read more about How to Craft Awesome Newsletter Content