How to Create an Effective Marketing Strategy That Makes You Money

February 13, 2013 By Leave a Comment

I am often asked, “Sydni, how do I figure out a marketing strategy that will be broad enough to allow me to address a wide array of issues and ideas from a variety of viewpoints? I need it to be narrow enough that I have a niche and people feel I will adequately answer their questions.”

Let’s first define what a strategy is. Simply put, a strategy is a plan of action designed to achieve a major or overall aim. You might also think of it as a checklist of steps that will lead you directly to achieving your goals.

For example, perhaps your goal is to attract 5 new clients within the next 60 days. You happen to be comfortable speaking in front of a group of people and really enjoy connecting with your audience that way. You also have specific solutions to share that can help your target market achieve a specific result or goal.

In that case your strategy might look like this:      Read more about How to Create an Effective Marketing Strategy That Makes You Money

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Easily Attract Clients In Your Own Backyard

January 7, 2013 By Leave a Comment

The power of the Internet affords many of us the opportunity to reach prospects and work with clients around the world. There's a lot of value there, but that sometimes can cause one to forget that there are plenty of people right in their own backyard who (and are looking for) their products and services.

In this week's video I share 3 simple suggestions that will help you to get clients in your own local area. It's only 2:49 minutes, and you'll learn some online and offline methods that you can easily implement in 2013…

What will you implement in your business this year? Share your thoughts by leaving a comment below!

Filed Under: Attract Ideal Clients, Marketing Advice, Marketing Strategy, Marketing Tips Tagged With: , , , , ,

Ready to Build a Website? Here’s What You Need

August 31, 2012 By 3 Comments

websiteWhen your website is set up correctly, and focused just right on your ideal clients, it can be a 24/7 sales and marketing tool for your business. Unfortunately, far too many small business owners are missing out on important keys that can make or break their businesses. Don't be one of them! Having a great website is a non-negotiable in 2012! You have to have an effective, strategic online presence in order to grow your business.

Here are five key areas for your profit focused website:

  1. Your website platform.I’ve said it before and I’ll say it again – WordPress is the BEST platform for your profit focused website. It’s easy to update with new posts, even for a non-techie, and has all of the behind the scenes functions that you’ll need to get found by search engines and ideal customers alike. You can create a website with pages and posts or a more traditional blog style website.

    Be warned – there are two types of WordPress. WordPress.org is a free blogging platform that is hosted on WordPress’s site. What you’ll need for your WordPress website is the version available at WordPress.com.
    Read more about Ready to Build a Website? Here's What You Need

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5 Ways to Use Your Website to Get Clients and Increase Your Income

August 17, 2012 By 3 Comments

website bullseyeYour business website can’t be successful without a plan. Before you launch, you need to have a clear and focused vision of what you want visitors to do. This way, you can create a plan for you and any service providers you hire to follow. How do you develop a plan? You start with setting goals.

Business website goals are statements about what you want visitors to do, the experience you want them to have and the accomplishments you want to achieve. Just like you can’t increase your income without a goal, you can’t build a successful website without a goal in mind.

There’s no one-size-fits-all approach to creating a business website. Your goals are going to differ based on the nature of your business, the type of marketing you’re doing and your overall business goals.

It all comes down to asking one basic question – what do you want your website to do for you?

Here are a five different common website goals that you can use in developing your own plan: Read more about 5 Ways to Use Your Website to Get Clients and Increase Your Income

Filed Under: Marketing Advice, Planning Tagged With: , , , , ,

Profitable Marketing Lessons From the Beach

July 27, 2012 By 2 Comments

Wil and I were hanging out at the beach yesterday and though I was resting and enjoying the afternoon sunshine, I learned a very important marketing lesson that I wanted to share with you. Check it out:

How can you apply this lesson to your business? Share your thoughts with me below.

Filed Under: Marketing Advice, Marketing Strategy, Marketing Tips Tagged With: , ,

How To Add Incidental Income to Your Bank Account

July 20, 2012 By Leave a Comment

Have you ever read an advertisement that goes something like this:

MAKE $10,000 WEEKLY WHILE YOU SLEEP!!

I sometimes laugh at the hype-y claims that are made in internet marketing. Oftentimes, the hype leads you down a path of making several purchases before you even learn the first implementable strategy on building a successful business.

piggy bankI’m glad that you join us here for smart and simple marketing strategies that you can use immediately in your business and find several benefits. Instead of telling you some wild story about how to make thousands of dollars at the push of a button, I do want to teach you how you can earn incidental income when you are not even thinking about it. Is that hype-filled? No! Is it possible? VERY!

What do I mean by incidental? Take for instance the products and services that you have sold in the past. Likely, you had a promotion for a specific period of time where you really put forth a great effort of marketing your product or service. You may have had a goal for the amount of income that you wanted to draw from this campaign. Does this sound familiar?

Now, I want you to fast-forward a month or two beyond that particular marketing campaign. The hustle and bustle of the launch is in the past. You have made a good number of sales from the promotional period (probably even crushing your initial goal). But, it has come to an end and you are no longer focusing on selling that product or service. Read more about How To Add Incidental Income to Your Bank Account

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How To Use Automation to Short Cut Your Marketing Efforts and Increase Your Profits

July 13, 2012 By Leave a Comment

I often hear entrepreneurs making this excuse about why they aren't marketing their business consistently:

"I don't have enough time to market Sydni!"

I'll refrain from going off on a rant about making excuses (and how that correlates to how successful you are in business), but I will say that we are each gifted 24 hours each day. How you choose to spend that time is entirely up to you. But you can easily buy more time to help you specifically with your marketing.heavy profits

"How is that?" you ask.

You can do this by automating as much of your marketing as possible. Let's face it, technological advancement is on the move and not slowing down any time soon. Rather than this being a cause for fear or stress, embrace it and use technology to your marketing advantage. You will serve your audience well and increase your profits by letting technology pull the heavy load for your marketing needs. Automation simply means to use technology to handle repetitive tasks for you. Let's see how this works. Read more about How To Use Automation to Short Cut Your Marketing Efforts and Increase Your Profits

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How to Choose the Right Marketing Strategies for Your Business

June 29, 2012 By 1 Comment

SMART Goals

What is a marketing strategy? I like to define it as “a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income.”

For example, let's say you have the goal to enroll 3 new clients within the next 30 days. You should then focus your time, energy and resources ONLY on the necessary tasks that will allow you to reach that goal, and NOTHING else!

How can you ensure that your marketing plan will yield the results that you seek? By making sure to:

  • Identify the needs of your ideal client and how you'll address them.
  • Focus on specific marketing strategies to help you achieve your goals

Identify the needs of your target market

Having a service-based business is ALL about solving the problems your target market is struggling with. To do that, you need to be clear about what they need and what you can do to eliminate their challenges.

For example, if you are a personal trainer, connect with what your prospects really need. It may be their goal to lose weight, build strength, increase flexibility or simply look better in the mirror. Read more about How to Choose the Right Marketing Strategies for Your Business

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Want more profits? Be more specific!

June 26, 2012 By Leave a Comment

Being more successful and more profitable in your business can be had by:

  • Being SPECIFIC in who choose to work with
  • Being SPECIFIC with the goals you set and the marketing strategies you choose to achieve those goals
  • Being SPECIFIC with how you spend your time

It's SO easy to be ambiguous, unfocused and to chase every new idea and opportunity that comes along.

It takes considerably more effort to be disciplined and make the right choices. BUT, it can be done.

You can start, right now, with where you're at and choose a specific path for your business.

If you need help, there's no shame in that. Ask and you shall receive! In fact, the BEST place to start would be to join me for my upcoming LIVE "Create Your Money Map" training.

I'll walk you step by step through setting simple, specific, achievable goals and help you map out a plan to make it happen.

Get all the details and secure your spot at www.CreateYourMoneyMap.com.

See you there!

Filed Under: Marketing Advice, Marketing Strategy, Strategic Marketing Tagged With: , , , ,

Simple SEO Strategies That REALLY Work (Infographic)

June 19, 2012 By Leave a Comment

Search Engine Optimization, aka SEO, is a marketing strategy that often eludes busy professionals like you and me. Yes, we know we need to pay attention to it. But it seems overly technical, time consuming and confusing to figure it out all out.

Not to mention the fact that the big search engines like Google (which is the only one you should really pay any attention to) change their formulas constantly, so keeping up with what works and what isn't working could easily be a full time job.

I don't know about you, but I don't have that kind of time. I'm pretty sure you don't either. Thus, in order to make sure our websites are well optimized and doing their job (which is bringing us pre-qualified leads and helping us convert those leads to clients), we need a simple strategy that we can implement consistently and that won't be overly affected by whatever changes Google decides to make next.

Read more about Simple SEO Strategies That REALLY Work (Infographic)

Filed Under: Blogging, Content Marketing, Marketing Advice, Marketing Systems, Online Marketing Tagged With: , , , , ,
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