(Very) Low Cost Market Research Tips for Small Businesses

survey-business-growth_270In order to stay successful and relevant as a small business owner, you have to “give the people what they want.”

That means never leaving business decisions to chance or guesswork, and always basing your next move on client feedback and market research.

Market research isn’t just for big corporations, and it doesn’t have to be insanely expensive.

If you’re interested in…

  • Understanding what problems your ideal clients are struggling with
  • Improving your customer experience, your product, or your service
  • Assessing customer needs and expectations
  • Determining how receptive your audience will be to new products or services

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5 Easy Ways to Turn Your Website Into An ATM

It goes without saying that to be taken seriously in the business world today, you MUST have a website.

One of the first things prospective clients will do when introduced to you and/or your brand is to “Google” you to see if what you have to offer is what they need.

You want to make sure you control that first impression by creating a website that conveys the value of the solutions you offer.

However, your website shouldn’t just be an online version of a brochure. It needs to be a true marketing tool – one that invites each visitor to build a relationship with your company, shows what problems you solve and how you solve them, and gives the visitor an opportunity to take the next step with you without a great deal of effort.

Your website should also be a tool that actually closes new business and generates revenue. Here are 5 ways to turn your website into a cash machine:      Read more about 5 Easy Ways to Turn Your Website Into An ATM

3 Easy Ways to Simplify Your Marketing Efforts

easy streetMany entrepreneurs reach out to me for help because they have hit a wall and finally got sick of their perpetual state of overwhelm.

Have you ever found yourself trying to figure out which way is up? Or perhaps you’ve been completely confused about what steps to take to grow your business?

Remember that success in business (and marketing) follow a very simple method. Identify a problem and then offer a solution.

Your ideal prospects have problems (or a compelling desire) and your business provides the solutions to those problem (or helps them create their desired result).

So that you can re-focus your efforts on this simple formula, let’s address the problems that are holding you back:      Read more about 3 Easy Ways to Simplify Your Marketing Efforts

If You Don’t Know What You Want, You Will Miss Out

The clients, revenue or opportunity you are looking for in your business are available to you NOW – if your vision is clear enough to see them.

Watch as I share a few tips on how to tap into the exact opportunities you want!

The Solution To A Lack of Leads, Clients or Consistent Income

business ups and downsMany businesses have characteristics that are similar to any stock market in the world; there are ups and downs. When you experience a downturn, the culprit may be a slow drip of revenue, which means a slow drip of closed business from very few leads. Your goal, then, is to get in front of more leads, convert leads to clients and create systems around making this your business habit. Here’s how you do it:

Not enough leads – This is an issue with visibility. Quite frankly, not enough people know about what you offer and your ideal prospects don’t see you as a solution to the challenges they are facing. This problem is solved by increasing and improving your marketing efforts. This means you need to be showing up where your prospective clients are gathering (online and offline) and engaging them in conversation to understand what they need. Read more about The Solution to a Lack of Leads, Clients or Consistent Income

Achieving Your Goals Even If You’ve Gotten Off Track

How are those resolutions of your going?

Do you still remember what all of them were?

Watch this 4:30 minute video and I’ll give you ideas on how to get your resolutions back on track and accomplish your goals for 2013…

Thoughts? Questions? Musings? Share what’s on your mind by leaving a comment below!

3 Simple Ways To Tweak Your Marketing Messages To Get More Clients

I’m in Hawaii on vacation for a couple of weeks and was inspired to create this video for you.

It’s 3:08 minutes and will reveal 3 simple tips to significantly upgrade the quality of your marketing messages, help you to be more engaging and create more profits in your business.

NOTE: Please excuse the extra background noise. The beach is a lovely location to record at, but it’s not very quiet! :)

3 Ways to Wow Your Clients With Little to No Effort

Which of three strategies will you implement in your business?

Share you thoughts by leaving a comment below!

This post was originally created for and appeared  on the site http://www.BayBusinessHelp.com

How to Price Your Services for Maximum Profits

It can be a challenge to determine how much to charge for your products and services. You need to charge enough to cover your costs and consistently generate a profit, but you don’t want to scare your prospects away. Pricing doesn’t have to be a struggle. Follow these tips to price your services for maximum profits.

Give a free sample. Some people will need to sample your products before they invest. So give them one! It could be a video (series), a free training course, an eBook or an introductory consultation. You choose, but make it REALLY good. Give them your best and really strive to be of service. Once they see how good your work is, they’ll be compelled to want more.    

Don’t lowball your products or services. Some people, like me, believe you get what you pay for and will immediately go for your high-end offering. Countless studies show that 20% of your audience will go straight to the top. Make sure you have something for us to buy! Another advantage to having a high-end offer: those who buying on price, will buy a mid-range option and feel like they got a good deal. The high-end offer often boosts sales on your mid-range items.

Read more about How to Price Your Services for Maximum Profits

3 Tips For Writing Like A Pro – Even If You Don’t Know What You’re Doing!

Developing high quality content is a critical component to being successful with your marketing efforts.

At the very least you need to decide what to say on your business card and on your website. If you decide to blog you’ve got to figure out what to write there, and participating in social media requires a steady stream of interesting, engaging and results focused content.

So, what are you to do if you have ZERO writing skills and don’t even particularly like to write?   Read more about 3 Tips For Writing Like a Pro – Even If You Don’t Know What You’re Doing!