14 Ways To Get More Facebook Shares [INFOGRAPHIC]

March 4, 2013 By Leave a Comment

The whole point of having a Facebook Fan Page is to engage your target market, develop a relationship with them and showcase your products and services.

It’s not about how many “Likes” you have, it’s about how your audience responds to your posts. The goal is to solicit a response and get them to share your posts with others.

My friend Mari Smith, who has LONG been the queen of Facebook marketing, put together this great infographic to teach us 14 ways to increase engagement on Facebook. I’ll admit, we haven’t focused on Facebook as a core part of our marketing strategy, but this outline offers practical tips that I can’t ignore. Thus, we’ll be putting this into practice today! I’d love your input on what pieces you can implement and let’s stay in touch as we implement Mari’s wisdom together. You can share your thoughts by leaving a comment below!      [Read more...]

Filed Under: Marketing Ideas, Social Media

3 Marketing Projects You Can Complete THIS WEEK to Increase Your Income

January 16, 2013 By Leave a Comment

Unfortunately being a fabulous interior designer, virtual assistant, financial planner or whatever profession you happen to be doesn't make you an automatic marketing expert. (Wouldn't it be great if it did?)

So as you strive to be of service to those who need you and generate an income to meet your personal goals, you often find yourself struggling with which marketing strategy, tactic, etc. will best suit your needs.

The great thing about the basic principles of (smart simple) marketing is that they are easily customizable and transcend all barriers. No matter how long you have been an entrepreneur, how tech savvy you are (or not) or what type of business you have, certain strategies ALWAYS work. Read more about 3 Marketing Projects You Can Complete THIS WEEK to Increase Your Income

Filed Under: Marketing Ideas Tagged With: , , , ,

Top 3 Most-Important Business Marketing Ideas To Know

August 28, 2012 By 1 Comment

"Old-school" business marketing ideas can still help you greatly in your quest to bring in more ideal clients to your business. In today's post, learn about 3 ways you increase business.

Most entrepreneurs who do not currently have enough clients in their business are facing that challenge because they need to spend more time focusing on business marketing ideas than they currently do. One does not create a successful business when marketing sporadically, because they are simply not marketing enough to keep the demand up for their business. Marketing is a huge part of any business and is not something to be entered into when a business is being started and then neglected. Marketing is an ever-evolving process that is an essential part of every business. Put the top 3 business marketing ideas to work for your company today. Read more about the Top Most-Important Business Marketing Ideas to Know

Filed Under: Attract Ideal Clients, Marketing Ideas Tagged With: , , , ,

7 Small Business Advertising Ideas That Rock

August 14, 2012 By 3 Comments

Man with LighbulbUncover the 7 small business advertising ideas that will help you grow your business to a huge success.

Having a variety of small business advertising ideas at your fingertips is a necessity for any business owner who wants to build his business and succeed in his niche. While there are literally hundreds of ways to advertise your small business, focusing on a select few proven ideas will deliver the best results. Here are 7 quality small business advertising ideas to help you meet your goals.

Work with a Complementary Business

By working with a non-competing business on joint advertising ventures, you can reach more people and spend less for better results
Raise your prices.

While this is a tricky area, your prices may actually be holding your business back in terms of growth. If your prices are too low, your potential customers may not see your business as one of quality. Study your competitors’ prices and make a decision about any adjustments you need to make to your own fee structure. Read more about 7 Small Business Advertising Ideas That Rock

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{Surprise Gift} Rebelations Magazine Visibility Boom Issue

May 3, 2012 By Leave a Comment

I have a surprise for you that’s got me grinning from ear to ear…

If you’ve ever felt invisible in business, been deflated by lacklustre marketing results or struggle to spark a 2-way conversation with your target market…

– take a look-see at this:    Read more about {Surprise Gift} Rebelations Magazine Visibility Boom Issue

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How to Use Video to Build Relationships with Your Ideal Prospects (SSMS Episode 66)

September 28, 2011 By 2 Comments

Subscribe to Sydni's PodcastHow often have you viewed a great business video and thought – “I wish I could do that”? You can! In this week’s episode I show you just how easy it is to implement video marketing into marketing your business. From the simple tech tools to sources of content, I share the 5 simple steps you need to get started and succeed. Yes, even YOU can do it! :)

How to Use Video to Build Relationships with Your Ideal Prospects (SSMS Episode 66) [ 12:36 ] Play Now | Play in Popup | Download (421)
Filed Under: Marketing Ideas, Marketing Tips, Online Marketing, Podcast Tagged With: , , , , , ,

Easy Video Marketing Tips You Can Use Right Now

September 23, 2011 By 3 Comments

video marketingI'll be the first to admit it.

When video marketing started getting popular, I was NOT feeling it. Looking back, I can see it was because I was WAY over thinking it! ("What will I talk about?" "Don't I need a lot of equipment?" "I've got to get cute every time I shoot a video!!")

As I worked through my own reservations, I realized what a powerful tool video is and that video marketing is here to stay. It provides you with a way to create a much deeper connection with your audience and build strong relationships. By incorporating video into your marketing mix, your viewers will get to know your personality. They’ll get much more comfortable with who you are and what you have to offer.

For these reasons and more, it’s a good strategy to start incorporating video marketing into your service business. Don’t get caught up thinking that your videos have to be Hollywood quality! A less formal video will get much a better response from your audience than a perfectly polished production.

Here’s how to do it: Read more about Easy Video Marketing Tips You Can Use Right Now

Filed Under: Marketing Ideas, Marketing Techniques, Marketing Tips, Services Marketing Tagged With: , , , , ,

A Super Simple Guide to Podcasting

September 16, 2011 By 14 Comments

the world is listeningAccording to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast.

So there's a high likelihood that a fair number of your ideal prospects are familiar with podcasting and enjoy receiving information in this format. Of course, as with ALL marketing efforts, the key to success is to provide specific solutions to specific problems your audience is facing. This is what gets them engaged and keeps them coming back for more.

How can you use podcasting to attract more ideal clients and boost your income? Check out my quick start guide: Read more about A Simple Guide to Podcasting

Filed Under: Attract Ideal Clients, Marketing Ideas, Marketing Techniques, Marketing Tips, Smart Marketing, Strategic Marketing Tagged With: , , , , ,

3 Time Tested Online Marketing Strategies

September 2, 2011 By 1 Comment

online marketingCreating visibility for your business online can seem like a daunting task. There are many different options to choose from and you’ll likely find yourself in “analysis paralysis" if you try them all at one.

That said you simply can’t ignore having an effective strategy for marketing your business online. It is quite simply one of the most reliable and affordable ways to let the world know “Here I am! Here’s how I can help you.” Even if you primarily do business in person with people in your local area, I guarantee you your prospects are looking for you online. So you want to make it easy for them to find you and to say yes to what you have to offer. [Read more...]

Filed Under: Marketing Advice, Marketing Ideas, Marketing Strategy, Marketing Techniques, Marketing Tips, Online Marketing, Strategic Marketing Tagged With: , , , , , ,

A Marketing Strategy That Always Gets New Clients (SSMS Episode 58)

August 3, 2011 By Leave a Comment

Subscribe to Sydni's PodcastGetting new clients is as simple as finding where they are and offering your solutions. And there’s no better way to do that than to attend live events. Conferences, seminars and events are a terrific way to get in front of your target audience and introduce your business. If you’re not attending live events, the article below gives you some compelling reasons why this should be part of your marketing strategy.

A Marketing Strategy That Always Gets New Clients (SSMS Episode 58) [ 7:27 ] Play Now | Play in Popup | Download (679)
Filed Under: Attract Ideal Clients, Marketing Ideas, Marketing Techniques, Networking, Podcast Tagged With: , , , , ,
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