3 Tips For Writing Like A Pro – Even If You Don’t Know What You’re Doing!

May 1, 2012 By 8 Comments

Developing high quality content is a critical component to being successful with your marketing efforts.

At the very least you need to decide what to say on your business card and on your website. If you decide to blog you’ve got to figure out what to write there, and participating in social media requires a steady stream of interesting, engaging and results focused content.

So, what are you to do if you have ZERO writing skills and don’t even particularly like to write?   Read more about 3 Tips For Writing Like a Pro – Even If You Don’t Know What You’re Doing!

Filed Under: Marketing Help, Marketing Solutions, Online Marketing Tagged With: , , , ,

Marketing a Small Business in 2012: Free Coffee Break Advice

January 5, 2012 By 2 Comments

PRESS RELEASE

Sydni Craig-Hart, founder of Smart Simple Marketing, announced that they will be hosting weekly expert conversations with professionals who will help small business owners implement simple, profitable marketing strategies in 2012. These "Take 10" ten minute coffee breaks will be offered free on the company blog and podcast channel.

Emeryville, CA (PRWEB) January 05, 2012 - Smart Simple Marketing, a San Francisco Bay Area marketing coaching firm, will be featuring industry experts over the course of 2012 to offer free, ten minute "coffee break" interviews. These interviews will provide expert marketing advice to small business owners and service professionals who want to increase their profits and get new clients this year.

Sydni Craig-Hart, the founder, said, "Small business owners are looking for actionable and practical ideas that they can put into place right away to get new clients or increase their profits. They don't always have 45 minutes or an hour to spend learning from their mentors. This is a way to get simple, practical, actionable information into their hands FAST!"      [Read more...]

Filed Under: Marketing Solutions, Marketing Strategy, Marketing Techniques, Press Releases, Resources, Strategic Marketing, Take 10 Series Tagged With: , , , ,

Simple Tips to Steadily Increase Your Profits (SSMS Episode 77)

January 4, 2012 By Leave a Comment
Simple Tips to Steadily Increase Your Profits (SSMS Episode 77) [ 10:39 ] Play Now | Play in Popup | Download (171)

Subscribe to Sydni's PodcastTo get profitable results, your marketing doesn't have to be perfect. But it DOES have to be consistent! With simple, consistent action each day and each week you’ll find yourself steadily achieving your business goals and increasing your income. In this week’s episode I share some practical tips that you can use to create more consistency and start reaching your goals. Please let me know which ONE tip you plan to implement by posting a comment below!

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3 Keys to Creating a Profit Plan That Makes You Money (SSMS Episode 74)

November 23, 2011 By Leave a Comment

Subscribe to Sydni's PodcastWithout a solid marketing plan, it's going to be more difficult than necessary for you to achieve your goals. I imagine you are part of the SSM community because you want to avoid that unnecessary frustration. So, in this week’s article, I share some specific points to consider so you can beef up your marketing plan. With these strategies, you’ll be able to create the systems and actions that will support your goals.

Standard Podcast [ 9:16 ] Play Now | Play in Popup | Download (161)
Filed Under: Marketing Solutions, Marketing Strategy, Planning, Podcast, Strategic Marketing Tagged With: , , , , , ,

Social Media Mistakes You Should Avoid

July 25, 2011 By 1 Comment

Social media is becoming more and more of an essential tool for businesses of all sizes. But unfortunately, due to the newness of the medium and a lot of accompanying misleading hype, many businesses are led astray. Either due to their own misguided social media attempts or using bad advice from inexperienced “social media experts”, businesses are making mistakes left and right. Read more about Social Media Mistakes You Should Avoid

Filed Under: Marketing Solutions, Marketing Strategy, Networking, Social Media Tagged With: , , , ,

3 Keys to Getting Your Prospects to Hire You

July 21, 2011 By 11 Comments

hire meYou've heard me say it before. Marketing is simply a matter of sharing solutions with people who are already looking for them.  So, the point of your marketing messages is to encourage your prospective clients to take the next step with you: hire you to help them solve their problems.

But if you aren’t clear on that step or don’t outline exactly what they should do to get that help, then you’re leaving your prospects hanging and leaving money on the table. If you want your marketing messages to have an impact, you need to carefully consider what you’d like them to do next, spell it out for them exactly and make it easy for them to do so. [Read more...]

Filed Under: Attract Ideal Clients, Marketing Advice, Marketing Ideas, Marketing Solutions, Marketing Techniques Tagged With: , , , ,

How to Find Out EXACTLY Where You Should Be Promoting Your Business

July 11, 2011 By Leave a Comment

I recently reviewed my client list over the past 18 months to see where my clients had come from so that I could fine tune my marketing efforts. You see, Smart Simple Marketing is not about doing more. It's not about doing the "latest and greatest thing". It about doing what works and doing that consistently.      Read more about How to Find Out EXACTLY Where You Should Be Promoting Your Business

Filed Under: Business Management, Marketing Ideas, Marketing Solutions, Marketing Strategy, Marketing Tips, Maximizing Your Time, Online Marketing, Planning, Smart Marketing Tagged With: , , , ,

Find the Best Marketing Strategies for YOUR Business

July 1, 2011 By 1 Comment

marketing strategiesMarketing your business is not a one-time event. Rather, it is an ongoing process that you execute repeatedly to present your solutions to those that are already looking for them. To do this easily and effectively, you need a plan to follow each day, each week and each month in order to create visibility and attract a steady stream of leads. This plan should include specific marketing strategies that will allow you to position yourself as a problem solver for your target market.

There are a LOT of marketing techniques to choose from. So it's easy to get overwhelmed with the sheer number of marketing methods. But as a solo service professional, your time is extremely valuable (and often limited). Thus, it’s important to select the few marketing methods that A) make sense for your business and B) are not only effective, but that can be done consistently. Your potential clients are always looking for solutions, so it’s important that you remind them regularly of what you have to offer. [Read more...]

Filed Under: Marketing Advice, Marketing Coach, Marketing Help, Marketing Solutions, Marketing Strategy, Marketing Tips, Services Marketing, Strategic Marketing Tagged With: , , , ,

Focus on the Transformation and Get More Clients

June 24, 2011 By 1 Comment

solutionsWhen you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren’t.

In reality, they are a lot more interested in what you can do for them rather than how you do it. Your prospects are only concerned about how you can solve their problems in the least amount of time, with the least amount of effort and financial investment.  So HOW you address their needs shouldn’t be the focus of your conversations. Instead, you want to make sure that you always stress the results you create. Let them know how working with you can make a difference in their lives. Show genuine personal interest in them and keep the conversation focused on their needs – not you. [Read more...]

Filed Under: Attract Ideal Clients, Business Management, Marketing Advice, Marketing Ideas, Marketing Solutions, Marketing Strategy, Marketing Techniques, Marketing Tips Tagged With: , , ,

Old Marketing Methods That Get You New Clients

June 3, 2011 By Leave a Comment

offlineWhether you've been in business for one month or ten years, there are basic marketing strategies that ALWAYS work, but that are easy to overlook. As you look to meet your goals of generating a certain amount of revenue, working with a certain number of clients, or breaking into a certain market, you want to be strategic with your marketing efforts, but also keep your campaigns as simple as possible.

The key to doing this is focusing on developing relationships. As you know, people do business with professionals that they know, like and trust. So no matter what type of business you're in, developing and maintaining strong relationships is key to having a successful business. [Read more...]

Filed Under: Attract Ideal Clients, Marketing Advice, Marketing Help, Marketing Ideas, Marketing Solutions, Marketing Strategy, Marketing Techniques, Marketing Tips, Networking, Strategic Marketing Tagged With: , , , , , ,
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