How To Get Customers To Do What You BOTH Want

Engagement Matters Episode 36: Consumers want to gobble up all of the valuable resources that you provide for them. The method for delivering these resources is irrelevant. What is important, however, is that you help them to take the next best step that will guide them to solve a pressing problem or accomplish an important goal.

To lead customers in the right direction, you will ALWAYS need to give a CLEAR CALL TO ACTION.

Here is an example: Click HERE to download your FREE checklist “35 Ways To Get Clients Now”!

Why Use Email Automation?

Engagement Matters Episode 30: How can you build an audience of thirsty prospects, nurture the relationships, solve problems and increase your revenue all while your eyes are closed and your hand are tied behind your back? It’s called email marketing automation – baby! Let me show you how we do it.

5 Tech Tools That Help Prospective Clients Find You

One thing entrepreneurs never have enough of is time.

A lack of time is often cited as a reason why some small business owners aren’t consistent with their marketing efforts.

I can’t give you any “magical” tips on pulling time out of thin air, but I can share with you 5 tools that will help you market your business more consistently, more successful and help you to increase your profits: Read more about 5 Tech Tools That Help Prospective Clients Find You

How to Find Great Partners for Webinars and Teleseminars

Webinars are a great way to build your audience – they give you an opportunity to “show and tell”, which builds trust and credibility for your business. With webinars, you also have the opportunity to partner with another business offering complementary products and services, which can build your following even faster by getting exposure to their audience.

Whether you’re just starting out or have been in business for a number of years, additional profits for your business await you when you partner with another professional. Follow these simple tips to make it happen: Read more about How to Find Great Partners for Webinars and Teleseminars

Three Keys to a Successful Webinar That Gets You Clients

Webinars are a prime way to build your audience and establish trust, but there’s a right way and a wrong way to go about doing them.

By making sure your webinar provides value, and leaves participants wanting more of what you have to offer, you can get the most out of this form of marketing.

Selecting the Right Content Focus

Your participants will get the most value out of a webinar that is focused and on point. Avoid overwhelming your participants with everything that you know about a subject.

Pick one problem to solve. What is the one question your clients ask you over and over? That question is a perfect topic for the subject of your webinar.  Read more about Three Keys to a Successful Webinar That Gets You Clients

How to Use Your Smartphone to Make Videos That Get You Clients


Creating a marketing video for your business used to mean booking time with a professional studio and paying a hefty price tag. Now you can do many of the same things using your own smartphone. Whether you have an iOS or Android device, you can use your smartphone or tablet as your personal video studio to craft content that speaks to your target audience.

But in order to get started, you need the right apps. There are several video recording apps to choose from for your smartphone. Here are a few of your best options.     Read more about How to Use Your Smartphone to Make Videos That Get you Clients

Networking For Profits (Even If You Hate Networking) – SSM “Take 10″ Episode #7

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Subscribe to Sydni's PodcastPerhaps you love networking. Or not. Either way, it’s a simple and highly effective way to create more profits in your business. Listen in as my friend Devora Zack, author of “Networking for People Who Hate Networking” and a veteran consultant shares her best networking tips. (She’s been in business for 15 years and is 100% referral based!) Click on the play button above to listen in.

Take Away Tips:     [Read more…]

Make Money With Kindle – SSM “Take 10″ Episode #4

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Subscribe to Sydni's PodcastWho hasn’t purchased from (or at least heard of) Amazon.com? It’s one of the most profitable, successful ecommerce sites in the world. More importantly, the site is now providing an opportunity for YOU to monetize your expertise, attract new clients and customers and create massive visibility for your work.

This week, I’m interviewing my friend, Kathleen Gage, The Street Smarts Marketer, on her insider tips to making your first Kindle product a best-seller overnight. Click the PLAY button to listen to the audio now!

Here’s the nitty gritty:     [Read more…]

Marketing a Small Business in 2012: Free Coffee Break Advice

PRESS RELEASE

Sydni Craig-Hart, founder of Smart Simple Marketing, announced that they will be hosting weekly expert conversations with professionals who will help small business owners implement simple, profitable marketing strategies in 2012. These “Take 10” ten minute coffee breaks will be offered free on the company blog and podcast channel.

Emeryville, CA (PRWEB) January 05, 2012 – Smart Simple Marketing, a San Francisco Bay Area marketing coaching firm, will be featuring industry experts over the course of 2012 to offer free, ten minute “coffee break” interviews. These interviews will provide expert marketing advice to small business owners and service professionals who want to increase their profits and get new clients this year.

Sydni Craig-Hart, the founder, said, “Small business owners are looking for actionable and practical ideas that they can put into place right away to get new clients or increase their profits. They don’t always have 45 minutes or an hour to spend learning from their mentors. This is a way to get simple, practical, actionable information into their hands FAST!”      [Read more…]

Use Gratitude to Grow Your Business (SSMS Episode 71)

Subscribe to Sydni's PodcastAre you not quite as organized as you’d like to be with your marketing? Are you pressed for time? Most solo service professionals could use a few extra hours each day. However, there’s one part of your business that you simply must take time for! Thanking people for referring clients to you, and referring clients to other people is essential in growing your business. In this week’s article, I share some time saving tips that you can use to show your gratitude more consistently and go the extra mile for your referral partners.