How to Follow Up with Prospective Customers and Referral Partners After an Event

Successful african woman working in her small office with laptopPicture this…

You’ve just returned from a killer networking event. You mingled like a boss, rubbed some pretty impressive elbows, shared your vision and walked away with a pocket full of business cards.

Now what?

Networking is a powerful tool for marketing your business. Why? Because it involves relationship building, which is the key to driving ongoing success. In fact, 95% of professionals feel that face-to-face meetings are essential for developing and fostering long-term business relationships.

That first meeting is really just the tip of the iceberg. It’s the work you put in after the fact – that is, taking the appropriate steps to follow-up, stay connected and really start nurturing those relationships – that really gets results.

Easier said than done, right? Not necessarily. Think you’re too busy?    [Read more…]

Why Smart Simple Marketing Went Missing and How You Can Use Our Example To Grow Your Business [FREE DOWNLOAD]

You are going to discover an important secret…

It’s a secret that many small business owners ignore, but so desperately NEED. (I want to lead you from the group of “ignor-ers”. So keep reading.)

Wil & Sydni in Paris

Wil & Sydni near Eiffel Tower in Paris, France

Intentionally, Smart Simple Marketing disappeared!

Why would we go missing for months?

The answer is simple…

At the same time, it will help you to overcome any glitches, setbacks or roadblocks to your business success.

This is what we did…      [Read more…]

5 Digital Marketing Trends That Work Wonders for Small Business

Smart Simple Marketing - Small Business TrendsIt’s tough to keep up with digital marketing trends, isn’t it?

Every day there seems to be a new “must-have” app, new software programs, and new ideas about how to use digital tools to drive profits and win customers.

A lot of these trends come and go, while others become staples of any solid small business marketing strategy.

So how do you know what to pay attention to, and what to ignore? And how can you tell the difference between fly-by-night trends and new techniques that will really give your business a major boost over time?
[Read more…]

(Very) Low Cost Market Research Tips for Small Businesses

survey-business-growth_270In order to stay successful and relevant as a small business owner, you have to “give the people what they want.”

That means never leaving business decisions to chance or guesswork, and always basing your next move on client feedback and market research.

Market research isn’t just for big corporations, and it doesn’t have to be insanely expensive.

If you’re interested in…

  • Understanding what problems your ideal clients are struggling with
  • Improving your customer experience, your product, or your service
  • Assessing customer needs and expectations
  • Determining how receptive your audience will be to new products or services

[Read more…]

25 Proven Ways to Grow Your Email List Fast

How to get more leadsThere are many more ways than you think…

How many strategies are you using to grow your email list and your business?

You’re a savvy small business owner who’s always looking for new, cost-effective ways to market your business. The value of email marketing is clear and you want to take full advantage of this strategy.

Have you ever heard the phrase, “the money is in the list”? That can be true if you have a vibrant and responsive group of email subscribers.

So, how do you do it?

How do you grow a larger, more responsive list of prospects who are hungry for your content, products and services?

It is much simpler than you might imagine. You can and must increase your number of subscribers without compromising the quality of those subscribers – after all, there’s no point in having an email list of 25,000 people who have no interest in the message that you are sharing!

Here are 25 proven ways to grow your email list fast while ensuring each person on that list is a strong lead. [Read more…]

How to Create a Social Media Posting Schedule

You know that sticking to a schedule is important for your business.

It helps you get things done, and keeps everything running smoothly.

The same is true when it comes to your social media marketing.

Understand which networks are right for your business before creating a posting schedule.

Most businesses use Facebook first. But you may also want to get setup on Twitter, LinkedIn, Pinterest, or Google+ — depending on the audience you’re trying to reach.

If you’re not sure where your audience is hanging out, this cheat sheet should help:      [Read more…]

Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?

Magnifying glass showing relationship wordHow you communicate with and engage your customers is the most important aspect of your business and your brand. After all, it is in building long-lasting connections that you build long-lasting businesses.

Just like your overall marketing strategy, your relationship marketing style does not come in a one-size-fits-all package.

Relationship marketing focuses on customer retention and the quality of engagement of the customer with your brand. Following is an overview of the two main relationship marketing styles.

Which one is right for your business? Read more about Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?

5 Ways to Stay Organized and Be More Productive With Your Marketing

Marketing ProductivityIt’s not easy to stay organized and be productive when you’re running a small business. Chances are you spend most of your day wearing different hats, taking meetings and calls, dealing with clients and customers, putting out fires – you know, running your business.

No wonder marketing so often ends up an afterthought – the thing you do when you miraculously find a bit of extra time, or when a slump in sales necessitates swift action.

But what if you could not only get organized, but actually stay organized long enough to reap the benefits of increased productivity? What if you could establish some best practices today, for increased sales tomorrow?

While it may seem overwhelming, it’s not as hard as it looks. Here are 5 simple ways you can stay organized and be more productive with your marketing: Read more about 5 Ways to Stay Organized and Be More Productive With Your Marketing

How To Get Customers To Do What You BOTH Want

Engagement Matters Episode 36: Consumers want to gobble up all of the valuable resources that you provide for them. The method for delivering these resources is irrelevant. What is important, however, is that you help them to take the next best step that will guide them to solve a pressing problem or accomplish an important goal.

To lead customers in the right direction, you will ALWAYS need to give a CLEAR CALL TO ACTION.

Here is an example: Click HERE to download your FREE checklist “35 Ways To Get Clients Now”!

Why Use Email Automation?

Engagement Matters Episode 30: How can you build an audience of thirsty prospects, nurture the relationships, solve problems and increase your revenue all while your eyes are closed and your hand are tied behind your back? It’s called email marketing automation – baby! Let me show you how we do it.