Uncovering “Hidden” Profits In Your Business

Every (and I do mean EVERY) business – including yours – has the potential to be immediately more profitable. Unfortunately, many times we are unable to see the opportunities in front of us because we buried in the minutia of our daily task list.

So how do you dig out the hidden treasure in your business? How do you tap into those “well… duh!” opportunities that are right in front of you?

Here are a few areas of business to investigate: Read more about Uncovering “Hidden” Profits In Your Business

How to Avoid Missing Out On the Exact Opportunities You’re Looking For

I often see entrepreneurs looking at their proverbial glass as half empty instead of half full. They might say:

  • If I only had the connections that person has...
  • If I only had the experience that person has...
  • If I only had the personality that person has...

The list could go on and on. This type of thinking can sabotage a person in many ways, but perhaps the most critical is that it can cause you to overlook priceless opportunities that are available right in front of you.

Instead of focusing what you don't have, focus on what you DO have.

  • What connections DO you have?
  • What experience DO you have?
  • What elements of your personality DO serve you well?

After you've taken inventory of your assets, start considering how you can leverage those and what opportunities you can create as a result. Read more about How to Avoid Missing Out On the Exact Opporunities You're Looking For

Network Your Way to a More Profitable Business

Networking. Love it or not, when done correctly, it’s one of the easiest and fastest ways to attract ideal clients and increase your revenue.

Entrepreneurs who don’t enjoy networking often feel that way because they have convinced themselves that they aren’t good at it. Another common reason for resisting in-person networking is that some haven’t enjoyed the results they expected.

Being effective at networking is certainly an acquirable skill. If it’s not one you currently possess, rest assured you can learn it with ease. If you happen to be great at networking, you’ll be happy to know that with a bit of ongoing effort you’ll continue to connect with ideal prospects and close more business.

So how does one go about using networking opportunities to create opportunities and attract ideal clients?  Following are seven simple tips that will put you on the fast track to success: Read more about Network Your Way to a More Profitable Business

3 Keys to Successful Business Relationships That Make You Money (SSMS Episode 98)

Subscribe to Sydni's PodcastBeing successful in business has a lot to do with how well you build relationships. That all important "know, like and trust" factor is key, not just to attracting ideal clients, but also in building strong relationships with referral partners who will grow your business for you. In today's episode, I share 3 key factors in building successful relationships that will help you and your business to prosper.

A Networking Strategy That Is Guaranteed to Make You Money (SSMS Episode 96)

Subscribe to Sydni's PodcastIf you use in person networking as a strategy for marketing your business, you likely appreciate the need to follow-up on the interest you generate at an event. But how often to you ACTUALLY follow-up? If you're not following up, you are quite literally leaving thousands of dollars in new revenue on the table. This problem is easily resolved by creating a system for following up with leads and potential referral partners. In today's episode I outline a simple system you can model, customize and follow to ensure your networking efforts pay off in spades.

A Simple Follow Up System to Create More Profits In Your Business

How many times have you attended a networking event, had a number of great conversations with ideal prospects, collected a bunch of business cards and never followed up?

Perhaps more times than you’d care to admit.

The bad news: You likely missed out on a number of key opportunities to deepen connections that could lead to an increase in revenue, a joint venture or more visibility for your business.

The good news: You can make the decision TODAY to commit to implementing a system to follow-up on all leads that express an interest in your business, so that you don’t miss out on any future opportunities.

To do so, you simply need to follow my step-by-step system for effective follow-up and prospect conversion:      Read more about A Simple Follow Up to Create More Profits In Your business

Local Networking Secrets: How to Greet Your Way to New Clients

Do you attend local networking events? Being part of formal referral and networking groups has been a big part of my success in growing two successful businesses in the past 6 years. Keep in mind that your networking doesn’t have to be limited to official events. I’ve used a terrific technique lately that is low-stress, low-pressure and very effective for connecting with new prospects.

Here’s what I do:

• I create a list of businesses in the area that would be a good fit for my services.
• After researching them (and noting what's wrong with their marketing presence), I stop by casually while I’m out running errands or volunteering.
• During this meeting, I introduce myself, have a brief chat to gather some details, schedule a follow up meeting and leave my business card.
• During the follow-up appointment we discuss their needs, challenges and I propose a few solutions. This leads to a conversation about how we can work together and grow their business.
• They choose one of my consulting packages and we get started!

Meeting potential clients this way is effective because it’s very personal. It doesn’t feel pushy for the business owners or the staff. They get to meet me face to face and as a result they are more inclined to meet with me for the follow up appointment. I’m no longer a stranger, I’m Sydni – that nice lady that stopped by the other day.

Here’s how to put this technique to work for your business:      Read more about Local Networking Secrets: How to Greet Your Way to New Clients

Want more clients? Get out and meet your people!

How will you connect with your target market this Summer? Leave a note below and share your plans with me.

How to Network for Dollars

Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you?

If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards, is NOT going to create new money in your business.   Read more about How to Network for Dollars

Networking For Profits (Even If You Hate Networking) – SSM “Take 10″ Episode #7

Subscribe to Sydni's PodcastPerhaps you love networking. Or not. Either way, it's a simple and highly effective way to create more profits in your business. Listen in as my friend Devora Zack, author of "Networking for People Who Hate Networking" and a veteran consultant shares her best networking tips. (She's been in business for 15 years and is 100% referral based!) Click on the play button above to listen in.

Take Away Tips:     [Read more...]