The Cure For Online Overwhelm

These days, it seems like we’re all inundated with too many tools, apps, plugins and software. It’s overwhelming! So how do we pull it all together into a cohesive strategy that’s going to move our businesses forward?

If you’re feeling overwhelmed by all the “stuff” you need to do to keep your business growing, then you need to check out my good friend and colleague, Lou Bortone. I’ve known and worked along side him for many years! Lou is a marketing whiz, online video pro, and a fellow “Book Yourself Solid” Certified Coach who is launching an exciting new mentoring program called “Marketing C.A.M.P.”

C.A.M.P. stands for Create, Automate, Market and profit, which is exactly what Lou will show you how to do during this 6-week group coaching intensive.   [Read more...]

Six Easy Ways to Build REAL Business Relationships

Online marketing is by far one of the greatest resources available for spreading your message and growing your business.

Through social media, email marketing campaigns and blogging, etc., online marketing keeps you open for business 24 hours a day, 7 days a week. This allows instant communication between you and your clients and costs next to nothing compared to other marketing strategies.

Truthfully, it is easy to forget that every eyeball that reads your blog post, Facebook update or email newsletter belongs to a living, breathing, feeling human being – a person who has come to you because they have a specific problem that they want you to solve. Read more about Six Easy Ways to Build REAL Business Relationships

How to Find Great Partners for Webinars and Teleseminars

Webinars are a great way to build your audience – they give you an opportunity to "show and tell", which builds trust and credibility for your business. With webinars, you also have the opportunity to partner with another business offering complementary products and services, which can build your following even faster by getting exposure to their audience.

Whether you're just starting out or have been in business for a number of years, additional profits for your business await you when you partner with another professional. Follow these simple tips to make it happen: Read more about How to Find Great Partners for Webinars and Teleseminars

Three Keys to a Successful Webinar That Gets You Clients

Webinars are a prime way to build your audience and establish trust, but there’s a right way and a wrong way to go about doing them.

By making sure your webinar provides value, and leaves participants wanting more of what you have to offer, you can get the most out of this form of marketing.

Selecting the Right Content Focus

Your participants will get the most value out of a webinar that is focused and on point. Avoid overwhelming your participants with everything that you know about a subject.

Pick one problem to solve. What is the one question your clients ask you over and over? That question is a perfect topic for the subject of your webinar.  Read more about Three Keys to a Successful Webinar That Gets You Clients

How to Create A Website That Makes You Money

moneyIs your website doing all that it can to bring you new leads and build trust with your prospects? If not, you could be missing out on loads of clients who need exactly what you have to offer. With a few changes to your approach, you can turn your website into the number one tool that generates a profit for your business.

If you're not sure where to start with your website, then look at the approach you’re using. Is your website about you or is it about your potential customers? So many business owners make the mistake of creating a self-focused website instead of a customer-focused website. It’s not about you!

Yes, it's your business and yes, you want potential customers to like what you have to offer. But if you want to have a profit-focused website, you’ve got to put the focus on those ideal customers and their needs. Continue reading How to Create a Website That Makes You Money

5 Small Business Marketing Tips Every Business Owner Needs To Know

Catapult SuccessHaving an arsenal of small business marketing tips can help you catapult your business to success.

As a business owner, you should be constantly searching for small business marketing tips that can be used in your business. This will ensure that your marketing efforts are always fresh and relevant. We have collected some of the best small business marketing tips that every owner should know.

Appeal to emotions because emotion almost always wins over reason. 

In your marketing messages, whether they are print, online, video or other, appeal to the emotions of your audience. If you make your audience feel something, that feeling will certainly win out over reason. It is much easier to evoke sentiments than it is to win an argument. Read more about 5 Small Business Marketing Tips Every Business Owner Needs To Know

How to Write An Email Series That Builds a Relationship and Generates Profits

If you've studied online marketing for any length of time, you'v likely heard it recommended that you have some type of free offer on your website that you give away in exchange for a visitor's name an email address. You may have even landed on this blog as a result of the FREE marketing toolkit that we offer here. Here at Smart Simple Marketing we call that free offer your "Problem Selling Gift".

Turning that free gift into clients and sales requires that you stay in touch with the new subscriber and develop a relationship with them. The easiest way to do this is by setting up a series of automated email messages, also known as autoresponders, that are automatically delivered to your new friend once they sign up for your free gift.

Clients and students often ask me to help them come up with the content for these messages because they struggle with what to say that sounds engaging and authentic. That's why I thought this article by Justin Gray, CEO of LeadMD - Marketing Automation Experts, was so useful. Check it out!

Read more about How to Write an Email Series That Builds a Relationship and Generates Profits

Simple SEO Strategies That REALLY Work (Infographic)

Search Engine Optimization, aka SEO, is a marketing strategy that often eludes busy professionals like you and me. Yes, we know we need to pay attention to it. But it seems overly technical, time consuming and confusing to figure it out all out.

Not to mention the fact that the big search engines like Google (which is the only one you should really pay any attention to) change their formulas constantly, so keeping up with what works and what isn't working could easily be a full time job.

I don't know about you, but I don't have that kind of time. I'm pretty sure you don't either. Thus, in order to make sure our websites are well optimized and doing their job (which is bringing us pre-qualified leads and helping us convert those leads to clients), we need a simple strategy that we can implement consistently and that won't be overly affected by whatever changes Google decides to make next.

Read more about Simple SEO Strategies That REALLY Work (Infographic)

Follow These Tips to Make Sure Your Website Doesn’t Get Hijacked!

Your website is the MOST important online collateral you have. Watch this video to learn how to keep your online presence safe and reflective of the image you want to portray of your business?

Here are the resources I mentioned in the video:

If you have other resources you'd like to share, feel free to do so by posting a comment below!

{Surprise Gift} Rebelations Magazine Visibility Boom Issue

I have a surprise for you that’s got me grinning from ear to ear…

If you’ve ever felt invisible in business, been deflated by lacklustre marketing results or struggle to spark a 2-way conversation with your target market…

– take a look-see at this:    Read more about {Surprise Gift} Rebelations Magazine Visibility Boom Issue