How to Prepare Your Business for Being Discovered By New Customers

Give new customers a warm welcome!These days, you never know how a new customer will hear about your business.

It can be at a crowded industry event with 2,000 people, or it can be in a small café during a conversation between friends. It can also happen online — whether that’s through a post on Facebook, a question on Twitter, or a photo shared on Instagram.

Oftentimes, people won’t be searching for your business  when they find you. Typically, they will be looking for a specific solution.

Think about how you actually search for products and services online. You might type something into your browser like this:      Read more about How to Prepare Your Business for Being Discovered by New Customers

How To Host a Profitable Event – Even If You Have ZERO Experience In Event Planning

Profitable eventsYou don’t have to be a professional event planner to host a workshop or seminar that gets you clients and generates new streams of revenue.

However, you do need to pay close attention to the details!

Put your attendees’ needs first

Dates, times, locations and dress codes, these are things your attendees will need to know.

It only takes one uninformed (or worse, misinformed) attendee to turn a perfect night into a ruined relationship or a missed opportunity for your organization.

Fortunately, online tools have made it easier than ever before to plan, market and monetize a stellar event!

Here are five tips to make sure you “mind the details” to maximize results at your next event. Read more about How To Host a Profitable Event – Even If You Have ZERO Experience In Event Planning

3 Simple Steps to a Profitable & Successful 2014 (Video)

You had a really important reason for starting your small business – a BIG WHY! It’s easy to lose sight of that and to get distracted or overwhelmed and not make any really progress. Watch as I share the ONLY 3 things you need to do to achieve your goals in the coming year and create your version of a successful business!

Ready to implement those three steps? Register NOW to join me for “Create Your Money Map”! You’ll walk away clear, focused and with a customized action plan in hand that will lead right down do the path to your version of a successful business.

http://www.CreateYourMoneyMap.com

Let’s do this!

How to Set Goals You Will Actually Achieve

Entrepreneurs are great at coming up with ideas! But we’re not always very good at following through and turning our ideas into reality. Too many business owners fall in love with an idea or project, but then quickly become overwhelmed when it’s time to execute. Thus they give up and never reap the rewards they were so eagerly seeking in the first place!

Overwhelm leads to paralysis and unfinished projects. Don’t let this keep happening to you! You need a better way to approach your goals. Follow these five steps to reach your goals and create more success in your small business. Read more about How to Set Goals You Will Actually Achieve

FREE Tool – A simple way to develop your marketing checklist for 2013

To help you prepare for our upcoming training on how to reconfigure what you already have going on in your business to create what you really want, I put together a simple tool for you.

This worksheet will help you do a simple analysis of your business activity for the last 12 months so you can clarify your goals for the upcoming year.

Get your copy

Take a few moments to jot down your thoughts before your day gets too busy.

Also, keep in mind that Early bird pricing ends MONDAY, December 10th for “reCalibrate Your Business”

I know you’ve been meaning to register so don’t miss this chance to save $50.

www.reCalibrateYourBusiness.com

Enjoy your Saturday!

Your partner in success,
Sydni

How to Know EXACTLY What to Do to Grow Your Business

Go to www.reCalibrateYourBusiness.com for access to my “paint by numbers” system for creating a simple checklist to achieve your goals.

4 Keys to A Lifestyle Focused Business (Video)

Your “Take Action” Plan for This Week:

  1. Define what success means to you. How much do you work and with whom? What is your weekly/monthly/annual revenue? What does your personal life look like? The more specific you are the easier it will be to create this reality. (YES, you DO deserve this. 🙂
  2. Do an honest self-evaluation and determine what adjustments you need to make in your mindset and habits. Do you need to switch from an “I could never…” attitude to a “This is what I’m going to do…” approach? Do you need to get organized? Be more efficient? Be honest?
  3. Consider how you can adjust your business model so that you serve your clients, do your best work AND support your lifestyle. Open your mind to the possibilities and don’t sensor yourself. (If you want some help brainstorming idea, I’d be happy to help you. Just let me know.)
  4. Review your weekly activities to see where your infrastructure needs improvement. Are your systems M.I.A. or out of date? Make a list of what needs to be upgraded and then commit to focusing on key areas in a specific time frame (such as one per week or one per month)
  5. Based on the activities you hate to do or aren’t good at, research options for outsourcing and building a team. Look into hiring a Virtual Assistant or an intern if you’re just starting out.

Is Your Business Really Your Top Priority?

In order to grow your business and achieve your goals, you have to streamline your activities and focus your efforts. What does this look like on a practical level?

Learn to Say “No.”

It means that you’re going to have to say “no” to any nonessential activities in your business, in your personal life and in your day that are distracting you from what you need to do in your business. Read more about Is Your Business Really Your Top Priority?

5 Ways to Use Your Website to Get Clients and Increase Your Income

website bullseyeYour business website can’t be successful without a plan. Before you launch, you need to have a clear and focused vision of what you want visitors to do. This way, you can create a plan for you and any service providers you hire to follow. How do you develop a plan? You start with setting goals.

Business website goals are statements about what you want visitors to do, the experience you want them to have and the accomplishments you want to achieve. Just like you can’t increase your income without a goal, you can’t build a successful website without a goal in mind.

There’s no one-size-fits-all approach to creating a business website. Your goals are going to differ based on the nature of your business, the type of marketing you’re doing and your overall business goals.

It all comes down to asking one basic question – what do you want your website to do for you?

Here are a five different common website goals that you can use in developing your own plan: Read more about 5 Ways to Use Your Website to Get Clients and Increase Your Income

Critical Website Mistakes – Is Your Site Driving Away Clients?

Head in hands ladyYour website is the number one marketing resource for your business. But far too many small business owners aren’t using this important online real estate to its full potential. With the wrong approach, your website goes from a marketing asset to a liability.

Even if you’re not a web designer, you can follow a few basic principles (and get the right help) to make your website all that it should be. Here are five critical website mistakes that you need to fix immediately:

  1. Working with no plan.You know you need a website – but do you know why? If you’re just throwing up a few pages and hoping for the best, you’re missing out on valuable opportunities and potential clients. You have to work with a plan and decide what you want your website to do. Is it a gateway to purchasing your package or system? Is it a way to show off your credibility? Is it a platform to develop thought leadership in your industry? Its okay if it’s a little of all three, but you need to decide what you want your website to do so you can develop a cohesive plan.

Read more about Critical Website Mistakes >>