A lot of folks marketing "strategy" is throwing stuff out into the world and seeing what sticks. Some jump from idea to idea, concept to concept and never make any progress. To me, marketing is like cooking (which I LOVE) and to create real success in your business you need to follow a recipe. One that is customized to your personality, your business and your goals. In this week's episode I teach you how you easily find your recipe and "cook up" delicious success in your business!

Who hasn't purchased from (or at least heard of) Amazon.com? It's one of the most profitable, successful ecommerce sites in the world. More importantly, the site is now providing an opportunity for YOU to monetize your expertise, attract new clients and customers and create massive visibility for your work.

This week, I'm interviewing my friend, Kathleen Gage, The Street Smarts Marketer, on her insider tips to making your first Kindle product a best-seller overnight. Click the PLAY button to listen to the audio now!

Here's the nitty gritty:    

Stumbling into a marketing pitfall can happen even to the most seasoned entrepreneur. The key to avoiding these traps is knowledge. You must know what they are and where they are in order to keep your business out of harms way. Listen to this week's episode to learn 5 pitfalls to avoid as you strive to increase your success as a small business owner.

Blogging about your business is an excellent way to drive traffic to your website and attract high-quality leads. You can get even more mileage out of your blog posts, and create massive online visibility for your work, by re-purposing your content into other formats. This strategy will have you showing up EVERYWHERE and standing heads taller than your "competitors" (I prefer to think of them as colleagues) when a prospect goes online looking for the solutions you have to offer. Click on the play button above to listen in as Denise Wakeman, Founder of The Blog Squad, explains how!

Do you feel overwhelmed by the multiple ways you can market your business? Or like you're shying away from some opportunities or methods that others seem to flock to? There's a simple solution to this problem. When you focus on your strengths, you'll find it easier than ever to draw clients to you like a magnet. In this week's episode I share exactly how you can stay in your power zone for more profitable marketing results!

Organization is the key to more clients!

Did you know that when you fail to follow up with a client, you’re leaving money on the table? Developing an organized and focused system for following up with leads and clients is the most surefire way to grow your business.

Stop leaving money on the table! In this week’s “Take 10” I spoke with Certified Professional Organizer Joshua Zerkel. As founder of Customized Living Solutions, he’s an expert at developing system that small business owners can use to increase their profits.

In this training episode, he offered some great tips for developing a system for tracking and following up with clients. When you apply these steps, you’ll enroll more clients, increase your confidence and feel more in control of your business.

Here are the highlights from today's Smart Simple Marketing "Take 10" with Joshua Zerkel:     

If you're having trouble finding the time and energy to market your business, it may be your habits are to blame! You can't grow your business if you aren't marketing consistently and putting yourself in front of people who are already looking for your solutions. And you can't market consistently if you have poor time management and productivity habits. What you CAN do is make simple shifts in your mindset to break through these challenges and make progress in reaching your goals. In this week's podcast, I share some simple ways you can change your habits to find more time for marketing.

In today's inaugural episode, listen in (by clicking the PLAY button above) as I interview Tom Petty, Master-level instructor at the Search Engine Academy in the San Francisco Bay Area, on how to use online press releases to attract massive traffic to your website. Tom and I implemented this strategy last week for Smart Simple Marketing, so I wanted to share with you the details on what we did and how it worked!

Steps:  

1. Tom and I brainstormed the topic on Monday
2. Tom and I wrote the press release on Tuesday - You can see the release here: http://smartsimplemarketing.com/press-release-free-weekly-marketing-solutions/
3. I recorded a video on Tuesday to accompany the press release (this step is optional)     

There is  nothing I want more for you than to have a successful, profitable business that  you love. Now that the new year has delivered you a clean slate, let's ensure  you get off to a great start, build momentum and keep it! Creating good  habits, staying in your power zone and getting help when you need it are all  essential parts of creating more success in your business. In this week's  podcast, I review important keys and show you how to embrace them and create  your best business year ever.

To get profitable results, your marketing doesn't have to be perfect. But it DOES have to be consistent! With simple, consistent action each day and each week you’ll find yourself steadily achieving your business goals and increasing your income. In this week’s episode I share some practical tips that you can use to create more consistency and start reaching your goals. Please let me know which ONE tip you plan to implement by posting a comment below!