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For many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you’re supposed to be emailing your list, but when? How often? And what about?
Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure exactly how your emails are being received by potential clients and customers.
For example, you might enjoy a 33% open rate when you share your latest blog post, but only an 11% open rate when you send an email pushing a product or service you’re trying to sell.
This information allows you to get strategic with your marketing. In the above example, you might decide to make blog posts the cornerstone of your email marketing strategy, and incorporate your sales pitch directly into those emails, either in the P.S. line or the blog post itself.
Here are our top 3 choices for email programs that will help you streamline your marketing, track your results, and make the necessary changes to grow your business online. Read more about The Top 3 Email Programs for Busy Entrepreneurs
It goes without saying that to be taken seriously in the business world today, you MUST have a website.
One of the first things prospective clients will do when introduced to you and/or your brand is to “Google” you to see if what you have to offer is what they need.
You want to make sure you control that first impression by creating a website that conveys the value of the solutions you offer.
However, your website shouldn’t just be an online version of a brochure. It needs to be a true marketing tool – one that invites each visitor to build a relationship with your company, shows what problems you solve and how you solve them, and gives the visitor an opportunity to take the next step with you without a great deal of effort.
Your website should also be a tool that actually closes new business and generates revenue. Here are 5 ways to turn your website into a cash machine: Read more about 5 Easy Ways to Turn Your Website Into An ATM
I talk with entrepreneurs everyday who are struggling to make progress in their business because they are standing in their own way. I can relate because I love structure and organization, but don’t care much for rules. I really struggle with routines and I love spontaneity. It makes for a fun, interesting and sometimes challenging life. Especially when it comes to my business.
As we get ready to embark on a new year, I’ve been really looking for a resource to address this problem that was simple, practical and easy to implement.
Which is why I was THRILLED to get my hands on my friend Jennifer Ford-Berry’s new book “Organize Now! Think and Live Clutter Free: A Week-by-Week Action Plan for a Happier, Healthier Life!”
Have you found yourself in a sticky, overwhelming or frustrating situation in your business?
Do you feel like your mistakes are holding you back and you don’t know how to move forward?
If so, you’re not alone! Believe me, I’ve been there too. The good news is relief is possible! Which is why I am thrilled beyond thrilled to share with you how you can FLIP your situation around!
Researching tools can be a form of procrastination, so I’ve pulled together a list of the top tools to help you banish distraction. Whether you’re working on your business, working for clients or just want some uninterrupted time, you can use these online and desktop tools to eliminate time wasters and help you stay focused.
1. Tools to improve your focus.
- Get Concentrate is available for Mac. It launches the sites and apps you need for the task you’re working on and closes all other apps and sites. It will play sounds, messages and send pop-up notifications to keep you on track.
- Temptation Blocker for PC locks you out of specific applications for a period of time you specify. Apps can only be unblocked by entering a 32 character code. Read more about 13 Small Business Tools to Help Eliminate Procrastination and Distraction
To help you prepare for our upcoming training on how to reconfigure what you already have going on in your business to create what you really want, I put together a simple tool for you.
This worksheet will help you do a simple analysis of your business activity for the last 12 months so you can clarify your goals for the upcoming year.
Take a few moments to jot down your thoughts before your day gets too busy.
I know you’ve been meaning to register so don’t miss this chance to save $50.
Enjoy your Saturday!
Your partner in success,
The last time I reviewed my numbers, I found that almost 30% of my business has come from FREE teleseminars and webinars that I’ve hosted (or participated in as a guest). That’s a pretty powerful statistic, don’t you think?
The reason why this has been such a successful marketing strategy for us, is because we teach on topics that are relevant to what our audience wants to learn and we promote the heck out of any event we do.
Here are some things you need to set up a great teleseminar or webinar (the who, what, where, why and how) that gets clients in the door: Read more about How to Get Droves of Ideal Prospects to Sign Up for Your Teleseminars and Webinars
If you’re anything like me, the minute you got your smartphone you were on the hunt for great apps. Having the right tools and resources at your disposal is essential to staying productive while you’re on the go. While there are a lot of apps out there that I use and I like, I’ve never found anything as dynamic as Evernote for growing my business.
Evernote is a website application as well as a smartphone application – meaning you can access it online, on your desktop, with your phone or your tablet. This is part of what makes it such a dynamic tool for your business. You can access your notes wherever you are.
In its simplest form, Evernote is a note taking tool. You can create notes and save them using notebooks and tags to keep everything organized. It’s pretty easy to get started but part of what makes it so terrific for small business owners is that you can do anything with those notes. You can clip articles from online, upload photos, record videos or voice memos and add in your own notes. The possibilities are virtually endless.
You can register for a F.R.E.E account for Evernote at Evernote.com, which also includes links to the Android and iPhone apps. There’s also a premium option for $5 per month which has extra features like multiple users. (However, I’ve been using the free version for almost 3 years and have never found it necessary to upgrade.)
So what can you do with Evernote? Here are a few ways to help your business grow. Read more about 5 Ways to Grow Your Business with Evernote
“I don’t have the time” is the #2 reason I hear small business owners explaining why they don’t market their business consistently. (The #1 reason is a lack of money — that is a thought I’ll consider in another post).
I know you’re pressed for time…I am as well. Which means we need to be thoughtful and strategic about leveraging technology to do the work for us so that we keep a steady stream of leads knocking at our door.
My friend Ashley Acker, founder of Entrepreneur Jungle, published this great article last week with 5 easy ways to “set and forget your marketing” that actually work. Leave me a note below and share how you can apply ONE point from this article to your business this week!