Reputation Counts! How to Capture Business from Tech Companies

Business woman shaking handsTech companies of all sizes are looking for diverse suppliers to buy from. For example,Intel has committed to spending $300 million to diversify its workforce. Google has committed to spending $150 million with diverse companies this year alone.

As a minority-owned, woman-owned, veteran-owned or LGBT-owned small business, there is plenty of opportunity available to you to do business in the tech industry. However, before venturing into the world of supplier diversity, you should be sure your company is well positioned to attract and win business.

Reputation can be a big factor in whether or not a tech company chooses you as a vendor – and reputation can come in many different forms.

Your brand presence, your proposal process and your track record as a supplier can all be factors that can determine your reputation.

With a stellar reputation, you’re more likely to garner the attention of the exact tech companies you want to work with and help lay the foundation for a successful vendor/client relationship.      [Read more…]

Packaging Your Services to Get More Clients & Increase Your Income (SSMS Episode 85)


Subscribe to Sydni's PodcastYou are looking for more clients. Your prospects are looking for the exact solutions you offer. So why is there is a disconnect between the two of you? The key to unlocking more profits could be in how you are presenting your services. Listen in as I teach you how to create packaged solutions for your clients that are client attractive, easy for prospects to say yes to and lucrative to you. Then, post a comment below to let me know how you can apply to this to your business. I’m looking forward to your reply!

How to Know Exactly What Your Market Wants to Buy From You

moneyCorrect me if I’m wrong, but I believe that you want your target market to be giddy over your services and products. You are in the business of serving others and you want to help as many ideal clients as you could possibly manage. Right?

To be of service and create a profitable business requires that you speak directly to the market that is already seeking the solutions that you provide. The first step to getting your target market to be giddy over your offerings (and increasing your profits) is to get CRYSTAL clear on who your ideal client is and what it is they want from you. Not sure how to do this? Let’s break it down.

Your Ideal Client – This is the ONE individual in your business that you can’t believe you get paid to work with. The one who happily pays your fees and appreciates the value you add to their lives. The one you get excited to talk to and look forward to meeting with. What does this person’s life look like? What are they interested in? What do they read? Where do they vacation? What is their family structure? (These details help you understand their priorities and how they spend their time.)

Take a few moments to reflect on all of the clients you’ve worked with in the past. Write down the demographics of each person and whether or not they were an ideal client. (If they were not ideal for your business, note the reason(s) why). Then look for patterns. What do these individuals have in common? Read more about How to Know Exactly What Your Market Wants to Buy From You

Get Clients Now – SSM “Take 10″ Episode #5


Subscribe to Sydni's PodcastYour having a profitable service-based business isn’t really based on the solutions you offer. It’s based on your engaging clients to purchase those solutions on a consistent basis.

Whether you’re a coach, consultant, interior designer, virtual assistant, or deliver some other service, the one thing we all have in common is that we need and want to keep a full pipeline of clients coming in the door.

So how do you do that? In this week’s SSM “Take 10”, I’m interviewing C.J. Hayden, San Francisco based business coach and best-selling author of “Get Clients Now” as she shares her take on how to easily get new clients. Check it out by clicking the PLAY button above.

Here are the 6 steps C.J. recommends: [Read more…]

Simple Tips to Steadily Increase Your Profits (SSMS Episode 77)


Subscribe to Sydni's PodcastTo get profitable results, your marketing doesn’t have to be perfect. But it DOES have to be consistent! With simple, consistent action each day and each week you’ll find yourself steadily achieving your business goals and increasing your income. In this week’s episode I share some practical tips that you can use to create more consistency and start reaching your goals. Please let me know which ONE tip you plan to implement by posting a comment below!

5 Simple Steps to Growing Your Business with Gratitude

thank youThough we live in a modern, fast paced society, spend a lot of time communicating via text message, email and social media, and are extremely pressed for time, there is NO substitute for grace and expressing your appreciation in business. This is especially true when it comes to thanking those individuals who support your business efforts. To honor the relationship and encourage ongoing referrals it’s important that you make the time to stay in touch with them and offer a heartfelt thank you.

One of the reasons it can be challenging to do this, despite the best of intentions, is because service professionals are usually not nearly as organized as they should be with their marketing efforts. So, if thanking someone who has referred business to you or otherwise extended a helping hand in growing your business is not on your radar, it’s not likely that you’ll follow-up as you need to.

In order to develop and maintain these potentially lucrative relationships, it’s important that you have systems in place to stay in touch. Here are a few tips on how you can do just that: Read more about 5 Simple Steps to Growing Your Business with Gratitude

Easy Video Marketing Tips You Can Use Right Now

video marketingI’ll be the first to admit it.

When video marketing started getting popular, I was NOT feeling it. Looking back, I can see it was because I was WAY over thinking it! (“What will I talk about?” “Don’t I need a lot of equipment?” “I’ve got to get cute every time I shoot a video!!”)

As I worked through my own reservations, I realized what a powerful tool video is and that video marketing is here to stay. It provides you with a way to create a much deeper connection with your audience and build strong relationships. By incorporating video into your marketing mix, your viewers will get to know your personality. They’ll get much more comfortable with who you are and what you have to offer.

For these reasons and more, it’s a good strategy to start incorporating video marketing into your service business. Don’t get caught up thinking that your videos have to be Hollywood quality! A less formal video will get much a better response from your audience than a perfectly polished production.

Here’s how to do it: Read more about Easy Video Marketing Tips You Can Use Right Now

Use Your Voice to Attract More Ideal Clients (SSMS Episode 65)

Subscribe to Sydni's PodcastWant to gain more visibility online and connect with LOTS of ideal prospects? Try podcasting! Some service professionals shy away from marketing technique, but it’s actually an easy “push button” way to share your solutions and expertise. Plus, letting your audience hear your voice allows them to really get to know you. In this week’s episode, you’ll learn how to make the most of out your existing content and boost your visibility with podcasting. Take a few minutes to listen in now!

A Simple Marketing Strategy to Build Trust and Increase Sales (SSMS Episode 64)

Subscribe to Sydni's PodcastThere’s one simple, inexpensive and reliable way to develop a relationship with your audience that will lead to more sales. By growing an email marketing list you can stay in touch with your target market and turn interested traffic into eager buyers. In this week’s article you’ll learn how to implement a simple email marketing plan that will help you connect with your audience and show them exactly how you can help them with their needs.

Make It Easy for Them to Say YES! (SSMS Episode 57)

Subscribe to Sydni's PodcastUnless you clearly present the next step for your prospects, they won’t know what to do or how to get access to the benefits of what you have to offer. In this week’s podcast, you’ll learn three important ways that you can encourage your prospects to take the next step and turn your marketing messages into dollars.