The whole point of having a Facebook Fan Page is to engage your target market, develop a relationship with them and showcase your products and services.
It’s not about how many “Likes” you have, it’s about how your audience responds to your posts. The goal is to solicit a response and get them to share your posts with others.
My friend Mari Smith, who has LONG been the queen of Facebook marketing, put together this great infographic to teach us 14 ways to increase engagement on Facebook. I’ll admit, we haven’t focused on Facebook as a core part of our marketing strategy, but this outline offers practical tips that I can’t ignore. Thus, we’ll be putting this into practice today! I’d love your input on what pieces you can implement and let’s stay in touch as we implement Mari’s wisdom together. You can share your thoughts by leaving a comment below! [Read more...]
If you're using Facebook Business Pages to drive traffic to your website (which should be the goal of the page), you're likely quite interested in keeping up with the latest and greatest applications to help you get the most of out of this tool.
Social media is becoming more and more of an essential tool for businesses of all sizes. But unfortunately, due to the newness of the medium and a lot of accompanying misleading hype, many businesses are led astray. Either due to their own misguided social media attempts or using bad advice from inexperienced “social media experts”, businesses are making mistakes left and right. 
Social media – it’s one of the most overhyped words in online marketing – so much so that many service professionals have thrown the baby out with the bath water and given up. However, when you learn to use social media consistently and correctly it can be a great boon to your business.
Blogging about your business is by far one of the best strategies for driving traffic to your website, educating your target market and connecting with ideal prospects.
Let's face it. Not everyone loves networking. For some the very thought makes them queasy.
Marketing a service business will inquire an investment of your time and financial resources. What if you don't have a lot of money to spend on marketing? Now what? Does that mean you simply cannot market your service business and your only hope is waiting on the sidelines for someone to hire you? Not at all! Today is the day you learn that marketing a service business with a minimal budget is not only possible, it's easier than you think.
"Within the first month of working with Sydni, I secured contracts for $14,000... and I don’t have any of the other insecurities that a lot of new businesses have."