The whole point of having a Facebook Fan Page is to engage your target market, develop a relationship with them and showcase your products and services.
It’s not about how many “Likes” you have, it’s about how your audience responds to your posts. The goal is to solicit a response and get them to share your posts with others.
My friend Mari Smith, who has LONG been the queen of Facebook marketing, put together this great infographic to teach us 14 ways to increase engagement on Facebook. I’ll admit, we haven’t focused on Facebook as a core part of our marketing strategy, but this outline offers practical tips that I can’t ignore. Thus, we’ll be putting this into practice today! I’d love your input on what pieces you can implement and let’s stay in touch as we implement Mari’s wisdom together. You can share your thoughts by leaving a comment below! [Read more...]