Webinar Checklist: 5 Must-Have’s For Massive Webinar Success

webinar blueprintHave you ever wondered why some webinars are wildly successful, while others fall flat? Or why some webinars enjoy thousands of attendees while others are attended by 20 people, tops?

The truth is that successful webinars follow a proven checklist that virtually guarantees their success.

This checklist contains 5 crucial elements that must be included in your webinar presentation in order for it to be successful.

If you’re looking to increase attendance, engage your audience, and convert leads into paying customers with a webinar, make sure your next presentation includes these 5 things:      Read more about Webinar Checklist: 5 Must-Have’s For Massive Webinar Success

3 Powerful Marketing Tools to Create Customers for Life

Targe Market NicheAs a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?

You’re simply trying to sell your product or service to the people who want and need it most.

Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.

When you get crystal clear about your target market, niche, and ideal client, you’re able to create marketing materials that easily turn prospects into paying customers.

The terms target market, niche, and ideal client get tossed around an awful lot. The first step to streamlining your marketing efforts is to understand the difference between the three.      Read more about 3 Powerful Marketing Tools to Create Customers for Life

Engagement Matters 03: Creating A Referral Based Business

Who can you invite to a join your referral circle? Focus on individuals whom you know, like and trust, as well who offer a product or service complementary to your own.

Invite them to schedule a regular meeting and let them know you want to learn more about their business so you can send them high-quality referrals and vice-versa.

Got questions? Share them below and let’s discuss!

How to Network and Close The Sale

Networking to generate leads for your small business is a highly lucrative strategy IF you implement the 4 tips I mention in this video. Learn how to engage your prospective client and close the deal with ease!

If you haven’t already done so NOW is the time to sit down and map out your marketing strategy for 2014, including how you’ll leverage the networking opportunities you have to attract new clients and increase your revenue.

Pick up your copy of our “Create Your Money Map” toolkit and use our paint-by-numbers system to create a simple marketing plan you can implement with ease!

Use Automated Email Messages to Keep the Money Rolling In

Automate Email Messages to make moneyDid you know that it takes approximately 7 interactions with a prospective client before they buy from you?

Because of this, it’s important that you capture every name and email address that you can from visitors to your website and follow up with them quickly to start getting to know them and developing a relationship with them. In order to capture this information you need to have something enticing (a free report, eBook, etc.) they want. Whichever option you choose, the focus should be on a specific problem the reader is facing and your providing them with a solution that they can implement. When you offer such benefits prospects will be more than willing to give you their name and/or email address.

But just capturing names and emails is not enough. Read more about Use Automated Email Messages to Keep the Money Rolling In

Spring Clean Your Marketing For Success

Just like closets and cupboards, marketing strategies and assets can accumulate clutter over the course of the year – It’s time for some spring cleaning. Marketing Spring Cleaning

My friends over at PR Web shared with me three great tips on how to make sure your marketing is current, polished, and efficient:

1. Clean up your lists

Bounced back and duplicate emails are ineffective and can damage your goodwill with customers, journalists and other stakeholders. Go through your lists to verify that names, email addresses and other information are still current. Delete inactive addresses as well as duplicate or incomplete entries.

This is especially important for your media list. Journalism is a fast-changing world and writers move to different outlets and cover different topics. Ensuring that you’re contacting the right people with your news is critical when it comes to generating publicity for your business.

2. Revisit your social strategy

Take stock of how you are using your social media channels and content. If you’re neglecting certain channels or networks, consider deactivating them until you have the time and/or resources to maintain them regularly. Focus on cultivating the channels that serve your business best.

Check that your content still aligns with your overall marketing goals.

  • Has your strategic message changed at all?
  • Have your social media goals changed?
  • Do your analytics show any weak areas that need improvement?

Answer these questions to evaluate whether you need to update your social strategy.

3. Update your boilerplate and website

It’s easy to forget about your company boilerplate. Take stock of your accomplishments and milestones from the last year and update your boilerplate accordingly.

The same goes for your company website. Have you hired new team members? Secured killer press coverage? Launched a new product or service? Now is the time to update your website to reflect your recent growth.

Don’t let out-of-date information and content weigh down your marketing. Spring-cleaning your strategy is crucial to long-term success.

How to Get to the Top 1%

If the reason you’re not consistent with your marketing has to do with a bad habit of starting projects and not finishing them, let me help you banish that bad habit!

Join me on Thursday, February 14th for a FREE 30-minute webinar on “How to Finish What You Start and Achieve Your Goals!”

Get the dial-in number and access URL HERE!

Consistency with your marketing equals more visibility, more clients and more profits for your small business. So you can’t afford to NOT have these critical business building skills.

I’ll “see” you on Thursday!

Ready to Build a Website? Here’s What You Need

websiteWhen your website is set up correctly, and focused just right on your ideal clients, it can be a 24/7 sales and marketing tool for your business. Unfortunately, far too many small business owners are missing out on important keys that can make or break their businesses. Don’t be one of them! Having a great website is a non-negotiable in 2012! You have to have an effective, strategic online presence in order to grow your business.

Here are five key areas for your profit focused website:

  1. Your website platform.I’ve said it before and I’ll say it again – WordPress is the BEST platform for your profit focused website. It’s easy to update with new posts, even for a non-techie, and has all of the behind the scenes functions that you’ll need to get found by search engines and ideal customers alike. You can create a website with pages and posts or a more traditional blog style website.

    Be warned – there are two types of WordPress. WordPress.org is a free blogging platform that is hosted on WordPress’s site. What you’ll need for your WordPress website is the version available at WordPress.com.
    Read more about Ready to Build a Website? Here’s What You Need

Critical Website Mistakes – Is Your Site Driving Away Clients?

Head in hands ladyYour website is the number one marketing resource for your business. But far too many small business owners aren’t using this important online real estate to its full potential. With the wrong approach, your website goes from a marketing asset to a liability.

Even if you’re not a web designer, you can follow a few basic principles (and get the right help) to make your website all that it should be. Here are five critical website mistakes that you need to fix immediately:

  1. Working with no plan.You know you need a website – but do you know why? If you’re just throwing up a few pages and hoping for the best, you’re missing out on valuable opportunities and potential clients. You have to work with a plan and decide what you want your website to do. Is it a gateway to purchasing your package or system? Is it a way to show off your credibility? Is it a platform to develop thought leadership in your industry? Its okay if it’s a little of all three, but you need to decide what you want your website to do so you can develop a cohesive plan.

Read more about Critical Website Mistakes >>

Want more profits? Be more specific!

Being more successful and more profitable in your business can be had by:

  • Being SPECIFIC in who choose to work with
  • Being SPECIFIC with the goals you set and the marketing strategies you choose to achieve those goals
  • Being SPECIFIC with how you spend your time

It’s SO easy to be ambiguous, unfocused and to chase every new idea and opportunity that comes along.

It takes considerably more effort to be disciplined and make the right choices. BUT, it can be done.

You can start, right now, with where you’re at and choose a specific path for your business.

If you need help, there’s no shame in that. Ask and you shall receive! In fact, the BEST place to start would be to join me for my upcoming LIVE “Create Your Money Map” training.

I’ll walk you step by step through setting simple, specific, achievable goals and help you map out a plan to make it happen.

Get all the details and secure your spot at www.CreateYourMoneyMap.com.

See you there!