Engagement Matters 03: Creating A Referral Based Business

Who can you invite to a join your referral circle? Focus on individuals whom you know, like and trust, as well who offer a product or service complementary to your own.

Invite them to schedule a regular meeting and let them know you want to learn more about their business so you can send them high-quality referrals and vice-versa.

Got questions? Share them below and let’s discuss!


  1. Our business started as 100% referral based, but it’s dwindled over time. I see now that there are multiple ways of creating referral business other than hitting our customers up periodically.

    • Hi Van,

      I’m glad that you enjoyed the information. What steps do you look forward to taking action on with regards to strengthening your referral network.

      Let us know how we can support you.

      • Well, we already had the foundation setup with referral opportunities, so your video has inspired me to enhance our strategy. We’ve also built strategic alliances within the IT industry, so now I’m coming up with ways to build alliances outside of our industry (e.g., business services). I now have a plan to use our referral networking clubs not only for direct sales leads but for affiliations as well. Your video has caused me to think outside the box in a number of ways, so I will likely be in touch in the very near future.

        • Sounds great Van. Let’s connect here and stay in touch. Thank you for the feedback.

          Please let me know if I can be of service in any way.