I got this email in my Inbox a few days ago:
Greetings Sydni: I am so overwhelmed and excited at the same time with all of the information you provided on your website!
I have been an Admin/Exec Assistant for over 13 years and have wanted to start my own business for the last 5 years but never took the time to research how. I would love more information on how I can go through your training program and how much it will cost. I was actually referred by one of your current clients, and she spoke very highly of the program.
If you don’t mind, I would love to schedule a quick consultation call with you to discuss this program and how I can go from employee to entrepreneur within the next 6-12 months. My contact number is… Thanks again and I look forward to hearing from you! ~ Our Next Client.”
Did you notice the first thing she mentioned? She was “overwhelmed and excited at the same time with all of the information” I provided on my website.
My website is full of articles, resources, answers to frequently asked questions, training opportunities and more. No matter what format the information is in, it boils down to this – the content is magnetic!
What is magnetic content?
It is content in any format that is designed to connect with, educate and engage the reader, whether they were introduced to our company via a friend or stumble across the site at 3 am while doing a Google search.
Not just any old content, but MAGNETIC content is key to your success as a small business owner.
This isn’t a new phenomenon – content marketing is as old as time. Consumers have always made buying decisions based on the information in front of them.
What has changed – and what’s critical for you to embrace – is that content marketing comes in more formats than ever before. More importantly, your ideal prospects expect you to educate them. It’s your job – whether you like it or not.
The person I mentioned at the beginning of this article, whom we’ll call our next client, might have contacted me based solely on the word of her friend. But she turned herself into a hot lead, gave me her email address and phone number and flat out asked me to sell my program to her. THAT is because the content she found on my website supported the recommendation her friend gave.
This isn’t an anomaly. The same results can be yours. IF you base your marketing on magnetic, irresistible content.
How do you write compelling content?
It’s all about what your ideal client wants to learn from you! What questions do they have? What’s bugging them right now? What solutions are they looking for? What’s going on in their life or business that is of concern right now? That is what you write about.
Always be sure to write to ONE person! Your content should never have a “you guys” feel to it. Keep in mind that each person who consumes your content is only concerned about herself. Acknowledge that in your writing.
Tell your story!
Some entrepreneurs have launched their business because of not being able to find a solution to a particular problem they faced personally.
Share your experiences, obstacles you’ve overcome, triumphs you’ve enjoyed and information that you’ve learned. Share how affected you were and how it made a difference in your life or business.
The more stories you tell, the more relatable you make your brand. When you do, each person who encounters your content will feel that you know exactly what she is going through.
Remember, the revenue you generate is in direct proportion to the number of people you help. The best way to help people is to first identify their problems, and then provide a clear solution.
The bottom line is this – the quality of your content will make or break your business. If you identify the needs of your market and meet them by consistently sharing magnetic, compelling content, you will attract more customers and steadily increase your revenue.