I hear a lot of business owners saying “I’d like to be more visible online.”. “I’d like to get more repeat business”. “I’d like to make more money”. But really, what is “more”? More is not specific and it’s not measurable. Which means it will be very difficult to achieve. On the other hand, being specific provides you with clarity, focus and makes achieving your goals a heck of a lot easier. Listen in as I share 3 key areas of your business where you need to boost your specificity!