It’s great to hear from you! Great question.

Sending your email newsletter and maintaining a blog have two very different purposes.

Your email newsletter is a way for you to keep in touch with your network and prospects. To share nuggets of information to add value to their lives and businesses. And to keep you top of mind. This is called “outbound marketing”.

Your blog serves to share your expertise by attracting people to you. By promoting your blog across the web, you will “pull” in pre-qualified leads (pre-qualified because they obviously have an interest in your knowledge and services). Also, you will increase your search engine ranking, because as you write posts that include relevant keywords and phrases that your ideal client is searching for, you will show up more often on the search engines and drive more traffic to your blog. This is “inbound marketing”.

I recommend distributing your email newsletter once per WEEK (once per month is not frequent enough), even if it’s just to share a quick tip. And you should be blogging 2-3 times per week.

Let me know if you have any other questions!

Warm regards,

Sydni

I use the PodPress plugin to post my podcasts to the blog.

You have come through once again. It is great seeing that you are truly providing REAL Content. The most important nugget I got was: Engaging your client in a TWO WAY Conversation.

Thanks again.

I look forward to visiting your blog each week or day.

Q: What program do you use to Podcast, with your audio MP3 link. I would like to feature Podcast on my website.

P.S. “Now I am more comfortable in writing on my blog daily, without the fear of making a mistake in providing the right type of content.