3 Easy Steps To Creating Predictable Revenue In Your Business

Image Predictable RevenueYou are very familiar with that feeling…

Think back to two different time periods in your business.

#1 – The time when business was dried up and producing ZERO revenue

and…

#2 – The time when your cup runneth over with too many clients and more income than you could handle

When your business is going well, you have that feeling of being on top of the world, like in the movie Scarface when after a hard day at work, Scarface looked up into the sky and read the blimp which flashed, “The World Is Yours. . .” [Read more…]

25 Proven Ways to Grow Your Email List Fast

How to get more leadsThere are many more ways than you think…

How many strategies are you using to grow your email list and your business?

You’re a savvy small business owner who’s always looking for new, cost-effective ways to market your business. The value of email marketing is clear and you want to take full advantage of this strategy.

Have you ever heard the phrase, “the money is in the list”? That can be true if you have a vibrant and responsive group of email subscribers.

So, how do you do it?

How do you grow a larger, more responsive list of prospects who are hungry for your content, products and services?

It is much simpler than you might imagine. You can and must increase your number of subscribers without compromising the quality of those subscribers – after all, there’s no point in having an email list of 25,000 people who have no interest in the message that you are sharing!

Here are 25 proven ways to grow your email list fast while ensuring each person on that list is a strong lead. [Read more…]

4 Email Marketing Secrets That You Need To Deploy… NOW

Email marketing - powerful strategyYou need to know this…

That is the reason I will share all of the details with you right here, right now.

As a small business owner, roughly 90% of your business comes from repeat clients and customers.

But what about the other 10%?

The most successful businesses are the ones that are able to tap into new client bases through marketing and engagement, convert leads into paying customers, and turn customers into repeat clients and brand champions.

Since word-of-mouth remains the #1 way to promote your business and increase profits regardless of your industry, engaging your customers and getting them to tell their friends about your business is the best way to secure that remaining 10% of the market.

Thanks to email marketing and social media – what’s commonly known as “Engagement Marketing” – it’s easier than ever for customers to share their experiences with friends, family, and the world.

The best part about Engagement Marketing is that it’s measurable. By tracking email opens, clicks and social shares, you can pinpoint exactly what your customers want and make sure you’re the one to give it to them.

Email marketing is particularly effective for increasing engagement, referrals, and sales. But simply sending any old email to your customers isn’t enough to increase profits – your content must be strategically created to increase positive word-of-mouth between your current and prospective customers.

Here are 4 email content secrets proven to get your customers engaged, keep them coming back, and turn them into brand advocates.      [Read more…]

How To Reach, Teach and Profit By Hosting Educational Events

goldYou might think that only large organizations host educational events.

But according to a recent study I read, more than 40 percent of small businesses hold events. Of those small business that hold events, seminars and classes account for the highest percentage of events held.

What’s the appeal?

From florists hosting floral arrangement classes to accountants holding tax preparation seminars, educational events give your small business the opportunity to highlight your expertise. More importantly, it gives you the chance to meet customers or potential customers face-to-face, and make new connections to help grow your business.

Here are 5 tips to consider as you prepare to add live events to your marketing mix: Read more about How to Reach, Teach and Profit By Hosting Educational Events

Engagement Matters 9: Pre-Qualify Leads With A Simple Website Tool

Greater engagement with your target market is at the tip of your fingers. Add this effective tool to your website and you will scare away duds, pre-qualify prospects and get more ideal clients.

Watch all the way to the end of the video to see how effective this engagement technique can prove to be for your business! (… but if you cannot wait, get the tool here: Gravity Forms)

Engagement Matters 04: Use Email to Increase Your Revenue

Most folks start each business day with a common activity: checking their email.

Why not take advantage of this fact and leverage this habit by using email to regularly engage with your target market and attract ideal clients?

Watch this video to learn how to use email to determine what products and services you should be selling, to stay top of mind with prospects and generate new revenue for your business.

Using Video Marketing To Grow Your Business (Without Showing Your Face!)

clapperboardLooking for a simple, inexpensive and HIGHLY effective way to capture the attention of your next ideal client?

Do you struggle to convey the value of what you have to offer and wish you could “just show them (your target market) how it works?”

Then, you need to implement video into your marketing mix.

Understand, I’m NOT talking about:

  • You’re having to get dolled up for the camera (though that’s fine if want to)
  • Having to spend thousands of dollars on video equipment
  • Spending hours of your time trying to learn some fancy software

Video marketing can be as simple as 1-2-3!

But before I show you those steps, and in case you need more convincing as to why you should start using video to grow your business, check out these amazing statistics: [Read more…]

How to Magnetically Attract Ideal Clients

attract clientsI got this email in my Inbox a few days ago:

Greetings Sydni: I am so overwhelmed and excited at the same time with all of the information you provided on your website!

I have been an Admin/Exec Assistant for over 13 years and have wanted to start my own business for the last 5 years but never took the time to research how. I would love more information on how I can go through your training program and how much it will cost. I was actually referred by one of your current clients, and she spoke very highly of the program.

If you don’t mind, I would love to schedule a quick consultation call with you to discuss this program and how I can go from employee to entrepreneur within the next 6-12 months. My contact number is… Thanks again and I look forward to hearing from you! ~ Our Next Client.”

Did you notice the first thing she mentioned? She was “overwhelmed and excited at the same time with all of the information” I provided on my website.

My website is full of articles, resources, answers to frequently asked questions, training opportunities and more. No matter what format the information is in, it boils down to this – the content is magnetic!

What is magnetic content?  Read more about How to Magnetically Attract Ideal Clients

The Cheapest, Most Effective Form of Marketing That Consistently Gets Results

Content marketing.

Yep, that’s it. Plain and simple.

What is Content Marketing?

Award winning content marketer Amanda Maksymiw defines it this way: “Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers.”

Understand that your customers don’t care about you, your products, or your services. They care about themselves, their wants and their needs.

Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.

Content marketing comes in many different forms. It looks like an email newsletter, a blog post, a special report, a whitepaper, a webinar, a podcast or a video. Even social media posts are considered content.

Why Content Marketing Should Matter To You Read more about The Cheapest, Most Effective Form of Marketing That Consistently Gets Results

How to Network for Partners, Clients and Dollars

Let’s face it. Most folks go to a networking event hoping to close new business. Is that the case with you?

If so, then you need a plan to make this happen. Simply showing up and collecting a few business cards is NOT going to create new money in your business.

Understand, networking is not about “working the room,” your elevator speech or closing a new deal on the spot. It’s about connecting and building relationships. Sure you can engage with prospective clients at an event, but you should also be on the look out for people you can collaborate with, share ideas with, partner with and learn from. The more you focus on building solid relationships and how you can help others, the more profitable your networking efforts will be. Read more about How to Network Partners, Clients and Dollars