Attract More Clients | Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

The Fastest Path To Cash

May 24, 2012 By Sydni Craig-Hart Leave a Comment

No matter what differences you and I have, the type of business we have, our philosophy about being self-employed or what our personal goals are, we most definitely have one thing in common. We want to be successful and we want to make a good living doing the work we love.

There are a lot of ways you could pursue creating your version of a successful business. But I’d like to share with you the fastest, easiest, least stressful method I know.

Before I do though, I have a question for you. Do you like to eat? Most people I know do. I love great food. And I really love preparing great food. Cooking is one of my favorite hobbies. I love flipping through my cookbooks and magazines and deciding what delectable meal I want to make. I love shopping at my favorite grocery store for all the ingredients I need. I really enjoy preparing everything and watching the meal come to life. My favorite part is watching people, especially my husband eat and enjoy it. (The only thing I HATE is the clean up which is why I’m so glad he does that part!) Read more about The Fastest Path To Cash

Filed Under: Attract Ideal Clients, Business Management Tagged With: Attract More Clients, Small Business Growth, Small Business Success, Smart Simple Marketing, Sydni Craig-Hart

How To Host a Successful Meetup

April 5, 2011 By Sydni Craig-Hart Leave a Comment

Meetup.com is one of my favorite marketing resources for many reasons. Perusing the various groups listed on the site will allow you to locate a specific demographic of people who are interested in specific topics. Not only can you join and interact with the groups online you can actually "meet up" in person for networking, sharing resources and more. It's the perfect tool to help you with your market research!

I've met a number of fabulous business people through Meetup and attracted a few new ideal clients as well. After learning more about Meetup, what if you decide you want to step up your networking a notch and attend an event? And instead of just attending a Meetup, what if you decide you want to host your own?

I have just the resource for you! Check out this article published by Mashable.com: [Read more...]

Filed Under: Networking, Resources Tagged With: Attract More Clients, Meetup, Networking, Smart Simple Marketing, Sydni Craig-Hart

A Simple Way To Educate Your Target Market and Attract More Clients

September 3, 2010 By Sydni Craig-Hart Leave a Comment

Article marketing is one of the very best ways to market your business and your services by sharing your expertise. By writing and submitting articles on a regular basis you are sharing your knowledge with your target audience and giving them a chance to get to know you and your work. Articles are short (about 500 words) but informative pieces that give specific information to your readers.

Writing different types of articles can be beneficial to your target audience. For example, the "how to" article can show them how to do something very specific. It outlines a task, how to complete the task and a call to action. Even if the "how to" article is actually one of the services you provide, it's OK to give this information away because then your target audience will see how knowledgeable you are, they will start to build trust, and sometimes when they try to do it themselves, they realize they can't and call you for your expertise. [Read more...]