Engagement Matters Episode 34: As you read the summary of this blog post, you are connected with the Smart Simple Marketing brand. Unleash the power of your story and your expertise through the written word. You do not have to be a novelist nor a journalist in order to share valuable information with the people that you are meant to serve. When blogging, you can focus on the problems that your customers and clients face, how your company solves those problems and the BIG benefits that they receive from working with you. See, it’s easy peasy!
Do you ever have this nagging question: “What is the best way to increase subscribers to my blog?”
You probably already know that having great content with compelling headlines, published frequently, will help you increase the number of people who subscribe to your blog.
You may also know using email in conjunction with your blog is one of the best ways to get people to come back to your blog over and over again. If they love what you’re writing about and it solves their problems, they’ll subscribe to get your updates and return to read your articles. The biggest challenge though, is moving readers to become subscribers.
There are typically two big mistakes bloggers make: Read more about The Top Two Reasons Bloggers Don’t Get More Subscribers
Blogging about your business is an excellent way to drive traffic to your website and attract high-quality leads. You can get even more mileage out of your blog posts, and create massive online visibility for your work, by re-purposing your content into other formats. This strategy will have you showing up EVERYWHERE and standing heads taller than your “competitors” (I prefer to think of them as colleagues) when a prospect goes online looking for the solutions you have to offer. Click on the play button above to listen in as Denise Wakeman, Founder of The Blog Squad, explains how! [Read more…]
Blogging has been by far one of THE most effective strategies I’ve used to drive traffic to my website and build my list of pre-qualified leads.
I strongly believe that every business should have a blog because it allows your target market to get to know you, like you and trust you, which then encourages them to seek out your expertise. Hence, I often recommend this strategy to my clients and students to help them create more visibility for their work.
Often one of the first questions new bloggers ask is, where do I set up my blog for the best results? Excellent questions. There are many, many options available and which one you choose really depends upon your personal preferences and level of comfort with online technology. Read more about How to Choose Your Blog Platform
A couple of weeks ago, I wrote about the many benefits of blogging for your business. If you considered the information I shared in that post, you may have thought, “That’s great Sydni…but what am I going to write about week after week?”
That’s a great question! One that many solo service professionals struggle with. The good news is … you have PLENTY to write about! You are probably just over thinking this crucial aspect of online marketing and looking at it as one more thing to add to your to-do list. [Read more…]