Stay Engaged with Your Target Market Through Blogging

Engagement Matters Episode 34: As you read the summary of this blog post, you are connected with the Smart Simple Marketing brand. Unleash the power of your story and your expertise through the written word. You do not have to be a novelist nor a journalist in order to share valuable information with the people that you are meant to serve. When blogging, you can focus on the problems that your customers and clients face, how your company solves those problems and the BIG benefits that they receive from working with you. See, it’s easy peasy!

The Top Two Reasons Bloggers Don’t Get More Subscribers

Do you ever have this nagging question: “What is the best way to increase subscribers to my blog?”

You probably already know that having great content with compelling headlines, published frequently, will help you increase the number of people who subscribe to your blog.

And there’s a lot more you can do.

You may also know using email in conjunction with your blog is one of the best ways to get people to come back to your blog over and over again. If they love what you’re writing about and it solves their problems, they’ll subscribe to get your updates and return to read your articles. The biggest challenge though, is moving readers to become subscribers.

There are typically two big mistakes bloggers make:      Read more about The Top Two Reasons Bloggers Don’t Get More Subscribers

How to Stand Out From Your “Competitors” Online – SSM “Take 10″ Episode #3


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Blogging about your business is an excellent way to drive traffic to your website and attract high-quality leads. You can get even more mileage out of your blog posts, and create massive online visibility for your work, by re-purposing your content into other formats. This strategy will have you showing up EVERYWHERE and standing heads taller than your “competitors” (I prefer to think of them as colleagues) when a prospect goes online looking for the solutions you have to offer. Click on the play button above to listen in as Denise Wakeman, Founder of The Blog Squad, explains how! [Read more…]

How to Choose Your Blog Platform

Blogging has been by far one of THE most effective strategies I’ve used to drive traffic to my website and build my list of pre-qualified leads.

I strongly believe that every business should have a blog because it allows your target market to get to know you, like you and trust you, which then encourages them to seek out your expertise. Hence, I often recommend this strategy to my clients and students to help them create more visibility for their work.

Often one of the first questions new bloggers ask is, where do I set up my blog for the best results? Excellent questions. There are many, many options available and which one you choose really depends upon your personal preferences and level of comfort with online technology. Read more about How to Choose Your Blog Platform

Protect Your Readers and Yourself When Blogging

Blogging about your business is by far one of the best strategies for driving traffic to your website, educating your target market and connecting with ideal prospects.

However it’s important to think about setting realistic expectation for your readers, as well as protecting your business interests while you are freely expressing your thoughts.

This quick article by Mashable highlights a few critical points all of us bloggers should take note of as we strive to add value to the marketplace and grow our businesses.

SSMS Episode #7 – How to Easily and Consistently Create Hot Content for Your Blog!

Subscribe to Sydni's PodcastMaintaining a business blog is one of my favorite strategies for driving pre-qualified traffic to your website. But a lot of entrepreneurs I know shy away from starting a blog (or let it “die”) because they can’t imagine writing content every week. I hear your struggle! So today’s episodes shares a few of my secrets for how to overcome this dilemma and take advantage of this powerful marketing tool.


Choose Specific Marketing Strategies for Specific Results

Marketing your business is not a one-time event that you participate in when you need to attract new clients or increase your revenue. To create long-term success in your business, you need to market consistently – each day, each week and each month to grow your business and attract a steady stream of clients.

The basis of marketing your business is sharing your expertise and solving problems for your ideal clients. They are always looking for solutions, so it’s important that they are regularly reminded of what you have to offer.

Here are a few different marketing strategies that typically work well for small businesses:

  • Email marketing
  • Vlogging/video marketing
  • Blogging
  • Social media marketing
  • In-Person networking
  • Public speaking
  • Hosting lead-generating webinars & workshops
  • Hosting and participating in radio shows and podcasts

This list encompasses a few different techniques which may be new or “out of the box” for you. It’s best to chose marketing strategies that fit your personality as well what is appealing to your audience. But with so many options available, how do you chose what’s right for you and your business?

First and foremost, you need to be in tune with your target market. You need to know exactly what problems they are facing right now. What are they struggling with RIGHT now? What are they searching for? What do they want to learn from you?

By identifying their most pressing problems, you will be able to choose the marketing strategy that best fits the solution you will provide.

For example, if you’re a public speaking coach, you might want to blog regularly about the best techniques to eliminate the fear of public speaking. A post can include tips on how to reduce fear and stress while delivering a great presentation. Then, you can also create a video that demonstrates these techniques, in action, so that your target audience can “see” how to do it.

Providing solutions on two different platforms extends your reach to your target audience, as well as allows them to choose which format works best for them. Some people can read instructions and do something, while others need to see it to understand and emulate it. Either way, you’ve provided exactly the solution your target audience is looking for.

Additionally by using a written blog post and video, you are providing content that will “live” online for months and years to come. So, it will serve not only the people who are looking for a solution now, but also 3 months from now, a year from now and beyond. This content will continue to generate leads for you and support your overall marketing plan.

You also want to get clear on HOW your audience wants your message delivered to them.

  • Are they active participants in social media?
  • Do they prefer live workshops to virtual learning?
  • Would they rather read what you have to say then listen?

If you don’t know the answer, simply do some market research and ASK your ideal prospects what they prefer. They’ll be happy to tell you and will be much more inclined to enroll in your offering because you’ve tailored it to their needs.

Finally, consider what you want your prospects to do once they’ve received your message.

Do you want them to:

  • Request a free consultation?
  • Sign up for a webinar or workshop?
  • Attend a live event with you?
  • Or purchase a product?

You’ll want to choose a marketing strategy will make it easy for your prospect to take action on what you’ve shared.

Which marketing strategies have created the best results for your business?

Are there any you want to try but have been hesitant to do so?

Share your thoughts with me below!

5 Simple Steps To Generating Relevant Content For Your Blog

A couple of weeks ago, I wrote about the many benefits of blogging for your business.  If you considered the information I shared in that post, you may have thought, “That’s great Sydni…but what am I going to write about week after week?

That’s a great question! One that many solo service professionals struggle with.  The good news is … you have PLENTY to write about! You are probably just over thinking this crucial aspect of online marketing and looking at it as one more thing to add to your to-do list.     [Read more…]

The Benefits of Blogging About Your Business

Most of us have heard that people buy from folks they “know, like and trust.” So a logical question for a solo service professional looking to consistently attract more clients to their business is, “how do I get prospects to know, like and trust me quickly?”     [Read more…]