5 Digital Marketing Trends That Work Wonders for Small Business

Smart Simple Marketing - Small Business TrendsIt’s tough to keep up with digital marketing trends, isn’t it?

Every day there seems to be a new “must-have” app, new software programs, and new ideas about how to use digital tools to drive profits and win customers.

A lot of these trends come and go, while others become staples of any solid small business marketing strategy.

So how do you know what to pay attention to, and what to ignore? And how can you tell the difference between fly-by-night trends and new techniques that will really give your business a major boost over time?
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4 Email Marketing Secrets That You Need To Deploy… NOW

Email marketing - powerful strategyYou need to know this…

That is the reason I will share all of the details with you right here, right now.

As a small business owner, roughly 90% of your business comes from repeat clients and customers.

But what about the other 10%?

The most successful businesses are the ones that are able to tap into new client bases through marketing and engagement, convert leads into paying customers, and turn customers into repeat clients and brand champions.

Since word-of-mouth remains the #1 way to promote your business and increase profits regardless of your industry, engaging your customers and getting them to tell their friends about your business is the best way to secure that remaining 10% of the market.

Thanks to email marketing and social media – what’s commonly known as “Engagement Marketing” – it’s easier than ever for customers to share their experiences with friends, family, and the world.

The best part about Engagement Marketing is that it’s measurable. By tracking email opens, clicks and social shares, you can pinpoint exactly what your customers want and make sure you’re the one to give it to them.

Email marketing is particularly effective for increasing engagement, referrals, and sales. But simply sending any old email to your customers isn’t enough to increase profits – your content must be strategically created to increase positive word-of-mouth between your current and prospective customers.

Here are 4 email content secrets proven to get your customers engaged, keep them coming back, and turn them into brand advocates.      [Read more…]

How to Know EXACTLY What to Do to Grow Your Business

Go to www.reCalibrateYourBusiness.com for access to my “paint by numbers” system for creating a simple checklist to achieve your goals.

Top 3 Most-Important Business Marketing Ideas To Know

“Old-school” business marketing ideas can still help you greatly in your quest to bring in more ideal clients to your business. In today’s post, learn about 3 ways you increase business.

Most entrepreneurs who do not currently have enough clients in their business are facing that challenge because they need to spend more time focusing on business marketing ideas than they currently do. One does not create a successful business when marketing sporadically, because they are simply not marketing enough to keep the demand up for their business. Marketing is a huge part of any business and is not something to be entered into when a business is being started and then neglected. Marketing is an ever-evolving process that is an essential part of every business. Put the top 3 business marketing ideas to work for your company today. Read more about the Top Most-Important Business Marketing Ideas to Know

Critical Website Mistakes – Is Your Site Driving Away Clients?

Head in hands ladyYour website is the number one marketing resource for your business. But far too many small business owners aren’t using this important online real estate to its full potential. With the wrong approach, your website goes from a marketing asset to a liability.

Even if you’re not a web designer, you can follow a few basic principles (and get the right help) to make your website all that it should be. Here are five critical website mistakes that you need to fix immediately:

  1. Working with no plan.You know you need a website – but do you know why? If you’re just throwing up a few pages and hoping for the best, you’re missing out on valuable opportunities and potential clients. You have to work with a plan and decide what you want your website to do. Is it a gateway to purchasing your package or system? Is it a way to show off your credibility? Is it a platform to develop thought leadership in your industry? Its okay if it’s a little of all three, but you need to decide what you want your website to do so you can develop a cohesive plan.

Read more about Critical Website Mistakes >>

Creating Your Money Map and Unlocking Hidden Treasures

target audienceProgressive action leads to escalating RE$ULT$. It can be challenging to figure which steps to take next to grow your business. And when you finally do figure it out, it can be difficult to stay focused. Which is why I developed for you my proven “Create Your Money Map” system. It is essentially a guide to finding the hidden profits in your business.

The Create Your Money Map program, is designed to teach you many things about marketing, but the two most important are: Read more about Creating Your Money Map and Unlocking Hidden Treasures

Referral After Referral After Referral for You!

Simply click the play button to watch my video tips for you:

Take Action Notes

  • Decide what kind of clients you want.  If you haven’t yet created your ideal client profile, it’s time to get it done. You want to be specific and detailed as to exactly who you want to work with and what problems you will help them solve. Getting clear on this before you start asking for referrals will make it easy for you to explain to your referral partners what kind of leads you are looking for. Be sure to identify a few key phrases or situation “triggers” for them to watch for. This will help your clients and contacts to prequalify the referrals for you.
  • Time your requests just right. Be sure to stay in touch with your referral partners regularly to maintain and strengthen your relationships. Schedule a monthly coffee or lunch date. Or stay in touch with a letter to let them know what you are up to. With your clients, the best time to ask for a referral is when they have commented on the quality of your work. Graciously thank them for their feedback and then ask, “Who else do you know who is looking for [SOLUTIONS CLIENT HAS ENJOYED]?” As they brainstorm who they can introduce to you, listen carefully to the contacts they have in mind. Be sure to explain simply how they can best introduce their contact, both so the individual is comfortable and so you can effectively follow-up on the lead.
  • Don’t be afraid to ask! Many service providers stop themselves from asking for referrals because they are intimidated. But honestly, you have nothing to be afraid of. If you’ve been doing a stellar job for the client, it’s completely acceptable for you to ask for a referral. And what’s the worst they could say? “Probably, I’ll keep that in mind.” That is a good thing! The only thing you have to lose is the opportunity to be of service to a new client and increase your income.
  • Many seasoned entrepreneurs have grown their business strictly by referral. If you like, you can be one of them. As with all effective marketing, creating the desired result, it simply takes focused, consistent effort on your part. By making it clear who you serve and what you do for them, you empower your clients and contacts to make referrals that will be beneficial to you and the people that they refer as well.

Tapping Into Your Marketing Power Zone for Better Results (SSMS Episode 80)


Subscribe to Sydni's PodcastDo you feel overwhelmed by the multiple ways you can market your business? Or like you’re shying away from some opportunities or methods that others seem to flock to? There’s a simple solution to this problem. When you focus on your strengths, you’ll find it easier than ever to draw clients to you like a magnet. In this week’s episode I share exactly how you can stay in your power zone for more profitable marketing results!

How to Find Your Marketing Power Zone

powerHave you ever noticed on some treadmills that there is a setting called the “fat burning” zone?

Theoretically, if you keep your pace, speed and incline at a certain level, you will maximize your work and keep your body in its prime “fat burning” zone. Which is obviously the goal if you are spending some time on a treadmill – you want slim, trim, tangible results!

What does this have to do with growing your business? The same principle applies! Especially if you are just getting started in your business, or working your way out of a slump.

Staying in your power zone will ensure that it’s easier to complete your essential marketing tasks,and you’ll get much better results. Your marketing will be more genuine and reflect the best you have to offer. Your ideal clients will take notice, reach out and want to work with you.

What does this look like in real life? Its means focusing on these three things: Read more about How to Find Your Marketing Power Zone

Four Steps to Better Marketing Habits (SSMS Episode 79)


Subscribe to Sydni's PodcastIf you’re having trouble finding the time and energy to market your business, it may be your habits are to blame! You can’t grow your business if you aren’t marketing consistently and putting yourself in front of people who are already looking for your solutions. And you can’t market consistently if you have poor time management and productivity habits. What you CAN do is make simple shifts in your mindset to break through these challenges and make progress in reaching your goals. In this week’s podcast, I share some simple ways you can change your habits to find more time for marketing.