Business Marketing Strategies | Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

How To Add Incidental Income to Your Bank Account

July 20, 2012 By Sydni Craig-Hart Leave a Comment

Have you ever read an advertisement that goes something like this:

MAKE $10,000 WEEKLY WHILE YOU SLEEP!!

I sometimes laugh at the hype-y claims that are made in internet marketing. Oftentimes, the hype leads you down a path of making several purchases before you even learn the first implementable strategy on building a successful business.

piggy bank I’m glad that you join us here for smart and simple marketing strategies that you can use immediately in your business and find several benefits. Instead of telling you some wild story about how to make thousands of dollars at the push of a button, I do want to teach you how you can earn incidental income when you are not even thinking about it. Is that hype-filled? No! Is it possible? VERY!

What do I mean by incidental? Take for instance the products and services that you have sold in the past. Likely, you had a promotion for a specific period of time where you really put forth a great effort of marketing your product or service. You may have had a goal for the amount of income that you wanted to draw from this campaign. Does this sound familiar?

Now, I want you to fast-forward a month or two beyond that particular marketing campaign. The hustle and bustle of the launch is in the past. You have made a good number of sales from the promotional period (probably even crushing your initial goal). But, it has come to an end and you are no longer focusing on selling that product or service. Read more about How To Add Incidental Income to Your Bank Account

Filed Under: Marketing Advice Tagged With: business marketing strategies, Small Business Marketing and Advertising, Smart Simple Marketing, Successful Business, Sydni Craig-Hart

A Simple Analysis That Defeats Marketing Paralysis – Part 2 of 3

April 20, 2012 By Sydni Craig-Hart 3 Comments

marketing decisions You may be familiar with the phrase, “throw enough against a wall and something is bound to stick." That might be true, but as you market your business (which is really just sharing solutions with people who are already looking for them) wouldn't you rather know what is going to stick before you start? This trial and error method will eventually become exhausting. You'll waste a lot of time and energy and end up with one ugly and messy "wall" in your business.

When it comes to increasing your profits, you want to focus your attention on the activities that will get you the best results in the shortest amount time possible. The only way you'll know which strategies work the best is if you track where your clients are coming from. (If you would like a FREE copy of our client tracking tool, click here NOW.) By tracking your efforts and completing a quick and easy analysis you will see clearly: Read more about A Simple Analysis That Defeats Marketing Paralysis - Part 2 of 3

Filed Under: Attract Ideal Clients, Marketing Strategy Tagged With: business marketing strategies, Effective Marketing Strategies, Internet Marketing, Networking, Small Business Growth, Small Business Marketing Research, Smart Simple Marketing, Sydni Craig-Hart, Target Market

A Simple Analysis That Defeats Marketing Paralysis – Part 1 of 3

April 13, 2012 By Sydni Craig-Hart 5 Comments

The term analysis paralysis is fitting when a person over-analyzes a situation to the point where a decision is avoided or action is not taken, thus paralyzing the outcome.

shortest path Success ALWAYS responds to decisive action. So even if an action you take leads to an outcome you didn't expect, it doesn't mean you've made a mistake. The goal is to create results!

Make this easy on yourself! Instead of wasting time and energy worrying about which step to take next, review what you've done in the past to help determine what you should be doing now and into the future. Read more about A Simple Analysis That Defeats Marketing Paralysis - Part 1 of 3

Filed Under: Marketing Advice, Marketing Strategy Tagged With: business marketing strategies, Effective Marketing Strategies, referrals, Small Business Marketing Research, Smart Simple Marketing, Sydni Craig-Hart

Marketing a Small Business in 2012: Free Coffee Break Advice

January 5, 2012 By Sydni Craig-Hart 2 Comments

PRESS RELEASE

Sydni Craig-Hart, founder of Smart Simple Marketing, announced that they will be hosting weekly expert conversations with professionals who will help small business owners implement simple, profitable marketing strategies in 2012. These "Take 10" ten minute coffee breaks will be offered free on the company blog and podcast channel.

Emeryville, CA (PRWEB) January 05, 2012 - Smart Simple Marketing, a San Francisco Bay Area marketing coaching firm, will be featuring industry experts over the course of 2012 to offer free, ten minute "coffee break" interviews. These interviews will provide expert marketing advice to small business owners and service professionals who want to increase their profits and get new clients this year.

Sydni Craig-Hart, the founder, said, "Small business owners are looking for actionable and practical ideas that they can put into place right away to get new clients or increase their profits. They don't always have 45 minutes or an hour to spend learning from their mentors. This is a way to get simple, practical, actionable information into their hands FAST!" [Read more...]

Filed Under: Marketing Solutions, Marketing Strategy, Marketing Techniques, Press Releases, Resources, Strategic Marketing, Take 10 Series Tagged With: business marketing strategies, small business marketing plan, Small Business Marketing Resource, Smart Simple Marketing, Sydni Craig-Hart

A Simple Marketing Strategy to Build Trust and Increase Sales (SSMS Episode 64)

September 14, 2011 By Sydni Craig-Hart Leave a Comment

There's one simple, inexpensive and reliable way to develop a relationship with your audience that will lead to more sales. By growing an email marketing list you can stay in touch with your target market and turn interested traffic into eager buyers. In this week's article you'll learn how to implement a simple email marketing plan that will help you connect with your audience and show them exactly how you can help them with their needs.