How to Gather Fabulous Testimonials About Your Work Without Feeling Uncomfortable

It feels great, doesn’t it?

To be commended for the great work you do is one of the best feelings. There’s nothing better than knowing you’ve truly made a difference in someone’s life or business and have helped them reach a new level of success.

Even better than your personal feelings is the fact that receiving positive feedback from your clients creates social proof for prospective clients. This is one of the reasons websites like YELP are so popular. Like it or not, the folks who are considering hiring you are going to details about what it’s like to work with you.

Most professionals I know don’t feel comfortable flat out asking for feedback and a testimonial. Perhaps that is true of you. If so, you’ll be happy to know you can easily circumvent any uncomfortable feelings by having a system in place to regularly collect testimonials from your clients.

Here’s how you do it: Read more about How to Gather Fabulous Testimonials About Your Work Without Feeling Uncomfortable

7 Easy Ways To Increase Your Income With Past Clients

Studies consistently show that clients who have purchased from you once are likely to do so again, IF they are given the opportunity to do so.  In fact, INC magazine says that Acquiring new customers is expensive (five to ten times the cost of retaining an existing one), and the average spend of a repeat customer is a whopping 67 percent more than a new one.”

If you take a moment to think back on your best client experiences, the ones that got best results and who you enjoyed working with the most, wouldn’t it be great to have the opportunity to work with them again? Read more about 7 Ways To Increase Your Income With Past Clients

Six Easy Ways to Build REAL Business Relationships

Online marketing is by far one of the greatest resources available for spreading your message and growing your business.

Through social media, email marketing campaigns and blogging, etc., online marketing keeps you open for business 24 hours a day, 7 days a week. This allows instant communication between you and your clients and costs next to nothing compared to other marketing strategies.

Truthfully, it is easy to forget that every eyeball that reads your blog post, Facebook update or email newsletter belongs to a living, breathing, feeling human being – a person who has come to you because they have a specific problem that they want you to solve. Read more about Six Easy Ways to Build REAL Business Relationships

5 Keys to an Irresistible Services Menu

In last week’s article, we went over some of the basic steps to create a great services menu. As a service provider, your menu of services will be one of the critical factors in whether or not someone hires you. By paying attention to these five keys you can make sure that you are developing a menu that meets your clients’ needs as well as your own.

Key #1 – Package your solutions with your clients’ problems in mind.

Woman ChoosingDon’t create packages just for the sake of creating them. Make sure your offerings will really fit the needs of your ideal client. The packages should help them solve their most pressing challenges. You can do this by making a list of common challenges and then coming up with ways that one or a combination of your services can solve those problems. For example, an interior designer may find that many of her clients aren’t sure what their preferred style of décor is. She can offer a consulting service that both helps educate the client on different styles and guides them toward the right fit for them.

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The Number One Reason You Don’t Make Big Money

At the beginning of each year, we set our New Year’s Resolutions.  We want to lose weight, we want to exercise, we want to travel more, WE WANT TO MAKE MORE MONEY.

Some of us are really good at setting goals, and we know exactly how much money we want to make – down to the last penny.  But, on December 31st, you’re sitting back and thinking about the last year and  you realize, hey I didn’t make the big bucks this year like I wanted to.

Why is that? [Read more…]