How To Reach, Teach and Profit By Hosting Educational Events

goldYou might think that only large organizations host educational events.

But according to a recent study I read, more than 40 percent of small businesses hold events. Of those small business that hold events, seminars and classes account for the highest percentage of events held.

What’s the appeal?

From florists hosting floral arrangement classes to accountants holding tax preparation seminars, educational events give your small business the opportunity to highlight your expertise. More importantly, it gives you the chance to meet customers or potential customers face-to-face, and make new connections to help grow your business.

Here are 5 tips to consider as you prepare to add live events to your marketing mix: Read more about How to Reach, Teach and Profit By Hosting Educational Events

Local Networking Secrets: How to Greet Your Way to New Clients

Do you attend local networking events? Being part of formal referral and networking groups has been a big part of my success in growing two successful businesses in the past 6 years. Keep in mind that your networking doesn’t have to be limited to official events. I’ve used a terrific technique lately that is low-stress, low-pressure and very effective for connecting with new prospects.

Here’s what I do:

• I create a list of businesses in the area that would be a good fit for my services.
• After researching them (and noting what’s wrong with their marketing presence), I stop by casually while I’m out running errands or volunteering.
• During this meeting, I introduce myself, have a brief chat to gather some details, schedule a follow up meeting and leave my business card.
• During the follow-up appointment we discuss their needs, challenges and I propose a few solutions. This leads to a conversation about how we can work together and grow their business.
• They choose one of my consulting packages and we get started!

Meeting potential clients this way is effective because it’s very personal. It doesn’t feel pushy for the business owners or the staff. They get to meet me face to face and as a result they are more inclined to meet with me for the follow up appointment. I’m no longer a stranger, I’m Sydni – that nice lady that stopped by the other day.

Here’s how to put this technique to work for your business:      Read more about Local Networking Secrets: How to Greet Your Way to New Clients