5 Simple Steps To More Clients Within 90 Days

Problem: “I don’t have enough clients”

Solution:

Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic.

Instead of allowing fear to paralyze you, use your energy to take these five simple action steps:

  1. Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients. Not working on increasing your Twitter followers. Not showing up at your local community chamber of commerce event “just because”. Not sending out random emails to your list.

 EVERYTHING you do needs to be focused on getting new clients in the door.

  1. Decide on whom you’re going to target – You can’t be all things to all people, especially if your goal is to enroll a few new clients over the next 90 days. Choose ONE target market and get clear on whom within that target market is your ideal client. (Our toolkit can help you: “5 Simple Steps to More Clients, More Visibility and More Freedom”.)

Since you don’t have the same marketing budget as Nike, you need to be CRYSTAL clear on who your perfect client is so you can spend your time, money and energy wisely. Get as specific as possible – write down a complete persona with your client’s age, gender, family structure, job, needs, personality traits, problems, goals and preferences. The more specific you are, the easier it’s going to be to find and engage the exact people you want to business with.

NOTE: Choosing your target market and creating an ideal client profile does NOT lock you into one type of client for forever. This also does NOT mean you say no to prospective clients who don’t exactly meet your ideal client profile. Choosing a target market and focusing your marketing on a specific ideal client profile will help you to get better results, in less time, with less effort.

  1. Choose specific marketing strategies to meet your goal – Depending on how long you’ve been in business and who you are targeting, you want to focus on 2-3 specific marketing strategies that will connect you with prospective clients.You’ll get much better results if you consistently focus on 2-3 key strategies (i.e. networking directly with your target market, following up with past clients, buying leads pay-per-click ads, etc.) than spreading yourself too thin and too wide.

Where is your ideal client already “hanging out” online and offline? THAT is where you need to focus your marketing efforts.

  1. Be consistent – Marketing to get clients does NOT work when done haphazardly. If you don’t have enough clients that means you have plenty of time to focus on marketing.Choose a dedicated time each workday and invest that, preferably at the start of your day, in taking action on the 2-3 marketing strategies you’ve chosen.

Don’t leave this to chance. Book an appointment with yourself on your calendar, take that appointment seriously and follow-through. Your business and your bank account will thank you.

  1. Track, track, track! – As you start taking action on your marketing plan, you’ll see what’s working and what’s not. Track every detail – email opens, click through rates, the email inquiries you receive, which prospects convert to clients and what they buy.The more information you collect within a 90 day period – the LESS work you’ll have to the following quarter. During the following quarter you can then simply focus on what worked and keep getting the same, if not better results.

You can completely transform your business within the next 90 days. I’ve done. I’ve helped countless clients do it. And you can do it too.

Don’t stay stuck in a place of fear and overwhelm. Just take the first step and keep looking for solutions.

You’ll be amazed at what kind of results you can create with a little focus and consistency.

%225-simple-steps%22-cta

 

How to Fix 8 Marketing Strategies You Might Screw Up!

You created a business because you have valuable solutions to offer and are in a position to serve hundreds if not thousands of people in your target market. The key however, to reaching these individuals is to put your message, your content out into the world… consistently!

How can you do that? I am going to share with you 8 marketing projects that will help you to spread and monetize the knowledge that you have. You likely have tried one or more of these already but haven’t stuck with them the way you intended to. Follow the suggestions I share below to draw traffic to your website, create visibility with your ideal clients and solve problems for the people that you are meant to serve. Read more about How to Fix 8 Marketing Strategies You Might Screw Up!

How to Tune Up Your Marketing Efforts for Better Results and More Profits

in gearOne of the most important elements of profitable marketing is often the most difficult for solo service professionals to maintain. That is sharing your solutions consistently. To keep your pipeline filled with ideal clients who happily and readily pay for your solutions, you MUST market your business regularly (meaning EVERY week…YES, that often).

I find though, that many service professionals feel that they don’t have time to do so. It can be easy to become so consumed in serving the clients you do have and running your business that your marketing efforts may unintentionally be pushed aside.

If you’ve ever found yourself having “fallen off the wagon” when it comes to your marketing efforts, you’ll be happy to know that a quick and easy tune-up can get you right back on track.

To tune up your marketing systems, you’ll first want to do a quick assessment of your business and ask yourself the following questions: Read more about How to Tune Up Your Marketing Efforts for Better Results and More Profits

How to Map Out A Simple Plan to Reach Your Goals in 2012

New plan for 2012As we approach the end of the year, NOW is the perfect time to take a look back at the last 12 months and take stock of what’s working and what’s not working in your business. Were you thrilled by your success or disappointed in your business? What were your greatest successes? What aspects of your business do  you wish you were stronger in?

If you want to have an even better year in 2012, make it a priority to set aside some time for some strategic planning. This is a “best practice” for ALL successful entrepreneurs, and will work for you too, even if you’re not the “planning” sort.  Before you get distracted by the upcoming season, take some time RIGHT NOW to outline what you are going to accomplish in the coming year.

Here’s a simple, three-step process developing your strategic plan: Read more about How to Map Out a Simple Plan to Reach Your Goals in 2012

Never Want to Run Out of Work? Market Consistently

Have you ever wondered how some business owners are busy all the time and have a steady stream of clients and others don’t? Maybe you’ve even compared yourself to other businesses and thought, “How come they are getting all the new business and I’m not?”

The answer is simpler than you think.

If you want to have a full practice and a steady stream of clients regardless of the economic climate, then you have to market your business consistently. This means, continuing to market your services even when you aren’t taking on any clients. By doing so, there will be no “economic crisis” for you, because the fact is people are still spending money. They are just more selective and cautious about how they spend it. But they are absolutely looking for solutions to their problems, the solutions that you already have readily available.

Marketing your business consistently helps you achieve many things at once:

  1. Keeping the sales funnel “full”: Prospective clients might have to go on a waiting list, but keeping a steady stream of potential clients helps to ensure you’re never “desperate” for new business. Even if something unexpected comes up, you have a reserve to tap into to find more work and earn more money.
  2. Meet prospects where they are: I’ve talked before about the importance of having different packages and programs available for your prospective clients to choose from. You should have options that fit their needs, not one “all or nothing” service. Having various options available, such as a group program or self-study training course, allows you to serve your ideal clients whether or not they work with you privately and develop multiple streams of revenue. Then, when you do have space available to take on new private clients, you have a group of folks you can invite to apply who are already familiar with your services and have benefited from your work.
  3. Staying top of mind: Even though a prospective client might not need you now, they might need you in a week, a month or a year from now. By “reminding” them of your business and your services, you are staying on top of their mind so when they do need you, you are the first and only one they call. You’ll also be the one they refer to friends and family if they mention they need your services.
  4. Ongoing market research: By keeping a pulse on what’s going on with your target audience, you’ll always be “in the know” about their current challenges and needs. This puts you in prime position to offer the services they need, exactly when they need it. You’ll be their hero because you will be able to solve their problem quickly and efficiently.
  5. Creating a “go to” list: it’s happened to all of us at one time or another – you need more revenue ASAP. Keeping up your marketing efforts helps you to create a list of warm and hot leads to call if you need to make additional income. You can even create a special promotion for these clients to help close the sale immediately.

As you can see, your daily/weekly/monthly marketing efforts should not be taken lightly. Don’t think of marketing as a temporary event when you need more clients, think of it as an investment in your future. Planting the marketing seeds now ensures your business will be in full bloom all the time…not just when you “spring” into action.

Have You Created Your Money Map?

What’s a Money Map?”  you might ask. Just as it suggests, a Money Map is a map to help you create more money in your business.

The map is real – it isn’t an old piece of paper with directions to a buried treasure.  The map is your marketing plan for your business.

Day in and day out, I see too many service professionals struggling with their marketing simply because they don’t have a plan.  They have no idea what they are doing, when they are doing it, or how.  Even if they are doing some marketing activities, there is no plan to evaluate the performance to see if it’s working and yielding the results they expected.

[Read more…]