5 Digital Marketing Trends That Work Wonders for Small Business

Smart Simple Marketing - Small Business TrendsIt’s tough to keep up with digital marketing trends, isn’t it?

Every day there seems to be a new “must-have” app, new software programs, and new ideas about how to use digital tools to drive profits and win customers.

A lot of these trends come and go, while others become staples of any solid small business marketing strategy.

So how do you know what to pay attention to, and what to ignore? And how can you tell the difference between fly-by-night trends and new techniques that will really give your business a major boost over time?
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The Webinar That Keeps on Giving: 3 Simple Ways to Re-purpose Your Webinar and Win More Customers

webinar originalIt takes a lot of work to create a great webinar. After preparing your content, dealing with technical issues, working hard to increase attendance, and finally winning new customers, you may be asking yourself – what’s next?

While your live webinar event may be over, that doesn’t mean your webinar has to stop working for you. By repurposing your webinar into other content marketing formats, you can….

  • Maintain the marketing momentum you’ve created
  • Continue to attract new clients and customers
  • Increase sales!

Here are three simple, painless ways to convert your webinar content into new marketing materials. Read more about The Webinar That Keeps on Giving: 3 Simple Ways to Re-purpose Your Webinar and Win More Customers

Webinar Marketing for Newbies: 5 Steps To Creating and Marketing Your First Webinar

Webinar marketingIf you’ve never created a webinar before, the thought of webinar marketing can be really intimidating. You’re probably wondering…

  • How will I work out the technical aspects of holding a webinar?
  • How do I give people access to the webinar?
  • What platform should I use for hosting the webinar?
  • What should the webinar be about, anyway?
  • How do I get people to attend my webinar?

Don’t worry! While webinars are certainly more technically involved than other types of content marketing, once you get the first one under your belt you’ll be off to the races.

Here are five easy steps to creating and marketing your very first webinar: Read more about Webinar Marketing for Newbies: 5 Steps To Creating and Marketing Your First Webinar

How To Get Customers To Do What You BOTH Want

Engagement Matters Episode 36: Consumers want to gobble up all of the valuable resources that you provide for them. The method for delivering these resources is irrelevant. What is important, however, is that you help them to take the next best step that will guide them to solve a pressing problem or accomplish an important goal.

To lead customers in the right direction, you will ALWAYS need to give a CLEAR CALL TO ACTION.

Here is an example: Click HERE to download your FREE checklist “35 Ways To Get Clients Now”!

Top 7 Ways to Convert Prospects to Clients with Great Content

Content Marketing Trends That Generate Revenue Content marketing has been the industry’s hottest buzz phrase for the past several years, but what does “content marketing” really mean?

In short, it refers to the creation and distribution of great content that is either written, visual, or audio. Sharing your brand’s message via content marketing could mean:

  • Articles
  • Whitepapers
  • eBooks
  • Blogging
  • Video creation
  • Podcasting
  • Repurposing blogs into eBooks
  • So much more!

Here are 7 best practices to keep in mind when focusing on content marketing.

1.   Don’t forget about quality control

Content marketing is all about the quality of your content. Instead of churning out 7 so-so blog posts per week, it’s better to write 1 or 2 really stellar articles that offer value to the reader.

When you only publish top-notch content, it reinforces your stature and expertise in the reader’s mind, and makes them trust you enough to purchase your product or service.

2.  Write for a specific person or target market

Once you understand the importance of quality in content marketing, you then must decide who you’re writing for.

Each blog post, video, or podcast you create should be  targeting a specific member or members of your target market.

Remember, when you try to appeal to everyone, you end up appealing to no one!

3.  Make your content matter

At this point, you have high-quality content that’s geared toward a specific group you’re targeting.

So how can you further connect with your reader (or viewer) and keep them coming back for more?

Make sure the content matters to them. In other words, your content should solve a specific problem or address a particular pain point your target market is struggling with right now.

4.  Stay up-to-date on industry trends

When you do a Google search, are you more likely to click on a result dated 2012 or 2014?

Make sure your content is not only recently published, but up-to-date on the latest trends and news in your industry.

Fresh news and cutting-edge insights will make your website the go-to place for what matters most in your niche.

5.  Get social

Make your content easy to share by adding calls to action (CTA) and social sharing icons on your blog posts, podcasts, and videos. In addition to built-in social buttons on your website, feel free to ask for social shares right within the content itself.

6.  Make it easy to read

Think about the reader’s experience of consuming your content. What does the reader see, hear and feel when they come to your website? What do you want them to remember most about the time they spend with your brand?

Blogs that are easy to read and videos that render quickly and beautifully are far more likely to get shared and earn more followers.

7.  Track your results

Following all of the above will mean nothing if you don’t track your results. Be sure to check your Google Analytics and see how each particular piece of content ranks.

If an article or topic drives more traffic and conversions than anything else, you may want to begin creating more and more of that type of content.

After all, every click is your reader telling you exactly what they’d like to see more of on your site!

Will your next conversion masterpiece be in written, visual or audio format? You choose what is best for your audience. By doing more of what your audience loves, you will position your business as THE solution your audience needs. Implement the tips above and you will be well on your way to leveraging content marketing to create more revenue for your company.

Need to improve the results of your content marketing program and turn your expertise into dollars? Schedule a private 45-minute Profit Breakthrough session with us NOW and we’ll help you map out a simple plan for success!

Build a Subscriber List That Begs to Hear From You

Have you ever played the board game Monopoly? As you may know, the objective of the game is to become the wealthiest player through buying renting and selling property. The moniker itself tells you the whole point of playing. How can the objective of Monopoly help you to build your business?

Just as you set goals for yourself when you play Monopoly, you likely have specific goals for your business that support your vision of success. One of the best ways to achieve your goals is to build an email list of prospective clients that you can market to again and again.

Building an email list is about creating a community of individuals who have requested to hear from you on regular basis. In a sense, you are seeking to monopolize your subscribers’ attention on the topics of which you are an expert.

The goal with your marketing efforts should be to educate, create awareness about the services or products you sell, cultivate interest and eventually lead to a purchasing relationship.

How can you go about building your community of subscribers? By consistently sharing your expertise with the exact people who are looking for the solutions that you offer. When you share your solutions (online or offline), consumers will be drawn to your business and you can monopolize their attention.

Here are 3 ways to put this strategy into action: Read more about Build a Subscriber List That Begs to Hear From You

Getting Found Online – Tips on Keyword Research

Attracting high-quality prospects online has a lot to do with the language you use in your content.

You want to strike a careful balance between a conversational, engaging tone and including keywords and keyword phrases that your prospects would type into their search engine when they go online looking for the products and services you sell.

This is a great “cheat sheet” on how to begin your keyword research and what you should do with it once you decide what words to build your content around:      [Read more…]

5 Content Marketing Strategies That Get You Clients

There are likely tens of thousands of people who need the solutions that you provide. It is up to you to make sure that they receive your information in a way that is going to produce the greatest results in the least amount of time. Content marketing is the way to create lasting relationships with your target market. Here are 5 ways to use content marketing to get more clients now:

In-Person Events – When prospects have the opportunity to connect with you face-to-face, you can build that all-important “know-like-trust” factor at lightning speed. Plus the event gives you the opportunity to extend an invitation to continue with what the audience has learned by working with you directly. To host your own event, you simply need a topic, a date/time and a marketing plan to invite your audience. Read more about 5 Content Marketing Strategies That Get You Clients

How to Magnetically Attract Ideal Clients

attract clientsI got this email in my Inbox a few days ago:

Greetings Sydni: I am so overwhelmed and excited at the same time with all of the information you provided on your website!

I have been an Admin/Exec Assistant for over 13 years and have wanted to start my own business for the last 5 years but never took the time to research how. I would love more information on how I can go through your training program and how much it will cost. I was actually referred by one of your current clients, and she spoke very highly of the program.

If you don’t mind, I would love to schedule a quick consultation call with you to discuss this program and how I can go from employee to entrepreneur within the next 6-12 months. My contact number is… Thanks again and I look forward to hearing from you! ~ Our Next Client.”

Did you notice the first thing she mentioned? She was “overwhelmed and excited at the same time with all of the information” I provided on my website.

My website is full of articles, resources, answers to frequently asked questions, training opportunities and more. No matter what format the information is in, it boils down to this – the content is magnetic!

What is magnetic content?  Read more about How to Magnetically Attract Ideal Clients

Questions From Readers: What do I write about?

Q. Hi Sydni! I keep hearing you talk about the benefits of content marketing and I really want to use this strategy in my business. I’ve started an email newsletter (that I don’t keep up with consistently) and I’ve also started a blog but it looks rather sparse. One thing that holds me back is trying to figure out what I should write about? I don’t want to sound like everyone else, but I don’t think I have anything original to say. Can you offer some suggestions on topics I can write about that will be interesting to my audience? Thank you! ~ A. Taylor – San Francisco, CA [Read more…]