Originally published at Hoovers.com
Your website is much more than an online storefront for your small business. If properly optimized, your website can become one of the most important resources in your marketing toolkit. It can help your customers find you online, generate new leads, enhance your authority in your industry, and significantly increase overall profits.
If a website is so important for running a successful small business, why do so many business owners overlook it? You’ve probably seen many bad websites: poorly designed, poorly planned, with little-to-no value for the visitor.
Many small business owners believe that creating a great website is too expensive. Others simply don’t know how powerful and impactful a website can be when the right tools are used.
Boosting profits with your website isn’t just about using the right website design. In order to increase your website’s ROI, it’s crucial to include five core website essentials throughout your site. These essential items will help… [Read more…]