There are a lot of misconceptions about what branding is, as it relates to small business, and what it has to do with your creating a successful business. In this week’s episode, I break down what this term really means, what it has to do with you and how to create a compelling brand that is clear, irresistable and client attractive. After you’ve listened in, leave me a comment below to share what your first thoughts about your brand and USP are!
It’s possible that when you think of brand, what comes to mind is a company’s logo or an image that represents them. You may also think of a particular tag line.
For example, if you heard me say, “Just Do It,” Nike would instantly pop into your mind. Or, if I said, “The Ultimate Driving Machine,” you’ll likely think of a BMW commercial.
As it relates to your business, your logo and your tagline do play an important role, however the most important part of your brand is actually YOU. Your brand has to be reflective of who you are and the services and products that you offer.
So, what are you known for? Why do clients come to you? How do you make a difference in their lives? This is the key! Read more about Want More Clients? “BE” Your Brand!
You have started a small business. Congratulations!
Now, what is more important than starting a business? STAYING IN BUSINESS!
We discussed recently the importance of having a powerful mindset that will support all of your business and life goals. It’s also important to have the proper mindset about marketing your business. Keep in mind: if you do not market your skills, knowledge and services, you will not be in business for long. Consistently attracting clients to your company is how you will thrive in business.
This means you need to make a decision about what type of business you want to have. Is it a not-for-profit organization, where you do great work serving clients but struggle to make a living? Are you looking forward to running a business that is struggling to stay afloat in the market? Do you want a business that is bustling, exciting and providing the lifestyle that you desire? [Read more…]
Did you know that the way that you package your marketing messages can make a big difference in whether or not those messages get through? Understanding your audience and presenting your message in a variety of ways can help you connect with more of your ideal clients. In this week’s podcast I share a few simple tips for how you can package your marketing messages effectively to get the results you’re looking for. Enjoy!
Do you understand what your clients need from you? Are you sure? The only way to create services, packages and programs that meet their needs is to understand those needs completely. In this week’s podcast, I’m sharing three top strategies for getting to know the needs of your clients so you know exactly what to offer. With these tips it will be simple to create offerings that are easy to say “yes” to!
Choosing the right marketing strategies can make the difference between a struggling business and a thriving business. In this week’s article, I’ll show you how to discover the best marketing techniques for your ideal clients AND share a proven technique that I’ve personally used to increase my client base.
Do you ever wonder why some service providers in your industry seem to have a wildly successful business while you are struggling along just trying to make ends meet? It’s not likely that the star players in your industry are any smarter, better educated or better connected than you are. Their success is absolutely tied to their marketing efforts. More specifically their sucess is a direct result of consistent, effective marketing on their part. The same results can be enjoyed in your business, IF you start marketing your solutions consistently. Learn more in today’s podcast!