5 Digital Marketing Trends That Work Wonders for Small Business

Smart Simple Marketing - Small Business TrendsIt’s tough to keep up with digital marketing trends, isn’t it?

Every day there seems to be a new “must-have” app, new software programs, and new ideas about how to use digital tools to drive profits and win customers.

A lot of these trends come and go, while others become staples of any solid small business marketing strategy.

So how do you know what to pay attention to, and what to ignore? And how can you tell the difference between fly-by-night trends and new techniques that will really give your business a major boost over time?
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25 Proven Ways to Grow Your Email List Fast

How to get more leadsThere are many more ways than you think…

How many strategies are you using to grow your email list and your business?

You’re a savvy small business owner who’s always looking for new, cost-effective ways to market your business. The value of email marketing is clear and you want to take full advantage of this strategy.

Have you ever heard the phrase, “the money is in the list”? That can be true if you have a vibrant and responsive group of email subscribers.

So, how do you do it?

How do you grow a larger, more responsive list of prospects who are hungry for your content, products and services?

It is much simpler than you might imagine. You can and must increase your number of subscribers without compromising the quality of those subscribers – after all, there’s no point in having an email list of 25,000 people who have no interest in the message that you are sharing!

Here are 25 proven ways to grow your email list fast while ensuring each person on that list is a strong lead. [Read more…]

4 Email Marketing Secrets That You Need To Deploy… NOW

Email marketing - powerful strategyYou need to know this…

That is the reason I will share all of the details with you right here, right now.

As a small business owner, roughly 90% of your business comes from repeat clients and customers.

But what about the other 10%?

The most successful businesses are the ones that are able to tap into new client bases through marketing and engagement, convert leads into paying customers, and turn customers into repeat clients and brand champions.

Since word-of-mouth remains the #1 way to promote your business and increase profits regardless of your industry, engaging your customers and getting them to tell their friends about your business is the best way to secure that remaining 10% of the market.

Thanks to email marketing and social media – what’s commonly known as “Engagement Marketing” – it’s easier than ever for customers to share their experiences with friends, family, and the world.

The best part about Engagement Marketing is that it’s measurable. By tracking email opens, clicks and social shares, you can pinpoint exactly what your customers want and make sure you’re the one to give it to them.

Email marketing is particularly effective for increasing engagement, referrals, and sales. But simply sending any old email to your customers isn’t enough to increase profits – your content must be strategically created to increase positive word-of-mouth between your current and prospective customers.

Here are 4 email content secrets proven to get your customers engaged, keep them coming back, and turn them into brand advocates.      [Read more…]

The Quickest And Easiest Way To Succeed In Email Marketing

Email MarketingYou have been asking this one important question…

I will answer that question for you, but first lets clear the air with a counter-question. “What has been holding you back from crushing your business goals?”

You may reply with one or more of the following:

  • “I can never stay focused.”
  • “I wear too many hats.”
  • “There isn’t enough time in the day.”
  • “I need more support.”
  • “I don’t know where to start.”

… (this list can go on for days, but we won’t do that right now)

So, the initial question that I know is on your mind is: “How can I be successful with email marketing?

THAT is the question I will answer for you!      [Read more…]

7 Ways to Build Profitable Relationships with Your Email List

Social media is no longer the exception when it comes to small business marketing – it’s the rule.

So why are so many marketing experts turning up their noses at Facebook and Twitter, and instead focusing on email marketing?

The answer is simple: email marketing is the #1 way to build profitable relationships with your customers.

By making email marketing your top marketing priority, you’ll be able to cash in on relationships that are infinitely more intimate than those cultivated on social media.

After all, receiving a personal email in your inbox is a lot more meaningful than glancing at a post on Facebook that’s been shared with 800 other people.

So how can you tap into the power of email marketing?

By following these 7 steps, which will show you how to monetize your email list through relationship building.  Read more about 7 Ways to Build Profitable Relationships with Your Email List

3 Email Marketing Debates Even Top Marketers Can’t Agree On

email marketing debatesGetting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who’s wrong, who’s right, what works, and what doesn’t when it comes to your email marketing?

If you take a quick look online, you’ll quickly stumble upon expert debates on the topic. One marketing guru swears by long emails packed with information, while another insists upon “short and sweet” emails to increase conversions.

Still other marketing experts debate about media – whether or not to include photos and videos in your email marketing, whether you should send plain text or HTML emails, and so on.

Here are a few of the biggest debates in email marketing today, and which side of the fence you should fall on when it comes to marketing your business via email. Read more about 3 Email Marketing Debates Even Top Marketers Can’t Agree On

Unlocking the Secrets of Your Email Stats

business woman - growth and success graphYou craft an awesome email blast. Your subject line couldn’t be better. You click send.

And then you check your email stats.

With all of those numbers and percentages, where should you even begin?

If you log in to the back end of your email program, whether it’s Aweber or Constant Contact or Infusionsoft, you’re faced with a variety of different numbers and statistics.

When selecting your most recently-sent email blast, you’ll be able to see your

• Open rates
• Bounces
• Clicks
• Opt-out’s
• Complaints

Once you have this information, what are you supposed to do with it? Read more about Unlocking the Secrets of Your Email Stats

Anatomy of an Email: How to Craft Emails that Get Opened and Clicked

Email Marketing Blueprint Why do some of your emails get high open rates, while others sit in people’s inboxes collecting dust?

If your open rates and click-through rates are inconsistent, it could be because you’re not following a strategic email blueprint.

This post will outline the specific elements that should be included each and every time you email your list.

The more consistent you are in including these items, the more consistent your open rates will be!     Read more about Anatomy of Email: How to Craft Emails that Get Opened and Clicked

Why Every Great Email Includes These 5 Things

Checklist with blue pencil isolated on whiteGreat email marketing isn’t a mystery.

While we may never know why some Youtube videos go viral and others don’t, it’s easy to tell why some emails succeed and others get sent straight to the trash folder.

Great emails – the kind that get opened, clicked, shared and saved to read again – always contain these 5 crucial elements. Do yours?      Read more about Why Every Great Email Includes These 5 Things

How to Create Systems to Simplify Your Email Marketing

fashion designer doing budgetYou need to have strong email marketing systems in place in order to effectively monetize your email list.

Why?

Because sending out email marketing without having systems in place is like throwing spaghetti at the wall to see if it sticks.

Without systems, your email:

  • Might get opened, it might not.
  • Might get sent on a Wednesday, or maybe a Friday. That is, if you remember to do it in the first place.
  • May do more harm than good in terms of creating strong relationships with your list members.

Let’s take a look at how to create strong email systems that will ensure a healthy, growing email list made up of targeted prospects and customers who can’t wait to buy from you.     Read more about How to Create Systems to Simplify Your Email Marketing